Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

The Differentiation Two-Step

by Hank Barnes  |  October 4, 2016

When providers try to communicate differentiation (no matter how many times we advise against this), it is almost always a laundry list of items.   "Here are the five or...

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The Tyranny of Orchestration

by Noah Elkin  |  September 29, 2016

Not long ago, my colleague Jake Sorofman wrote a post about the "tyranny" of words. It was a reminder — in the context of digital marketing — of a lesson we've...

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Interaction and Insight into the world of Software Resellers

by Stephen White  |  September 19, 2016

Arguably the most positive aspects of being a Gartner analysts is the quantity of client interaction we enjoy. Having been an analyst for nigh on two years now, it’s amazing to consider that...

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Great Customer Experience Leaders Look Beyond Customer Voice

by Jake Sorofman  |  September 9, 2016

As a strategy, customer experience runs the risk of devolving into the sort of absurdist platitudes that you might expect to find on a cat poster. Put the customer first....

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How Hard Do You Make The Enterprise Buying Decision?

by Hank Barnes  |  August 16, 2016

It seems so obvious and like such a great opportunity.   A Tech Provider uncovers at issues they see in a number of accounts and decides to create a product or service...

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Microsoft New Year Changes - What Impact Will the COO's Departure Produce?

by Stephen White  |  July 11, 2016

End of financial year at Microsoft regularly triggers a series of announcements, movements and changes. The past week has seen a number, including one of the more significant of recent personnel...

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Office 365 5th Birthday Milestone

by Stephen White  |  June 30, 2016

Microsoft has been in business now for over 40 years, with annual revenues of more than $90BN, clients across all sectors and a dominant, but declining, software market share of 13.3%...

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Software Contract Negotiation - Spring Into Action!

by Stephen White  |  April 11, 2016

Whilst Spring has been slow to take hold in this part of the world (the UK is yet to see 20degC in 2016), for many IT professionals charged with procurement or...

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Fork In The Road for SMBs

by Stephen White  |  February 12, 2016

If you are reading this post, you may have also seen our update last week referencing recent licensing changes from Microsoft in context of a desired business transformation and cloud first...

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