Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

Perils of Traditional Segmenting - Mobile Banking Example

by Rajesh Kandaswamy  |  April 16, 2015

A common question I get from providers is which segment to target among banks. In many cases, they have already decided on segmenting by asset size: very large global &...

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Abandon Me Too Marketing

by Hank Barnes  |  February 24, 2015

One of the common questions I get at Gartner is "What are other companies (particularly the successful ones)  like me doing?"  And often, the "like me" comparison they are looking...

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Does Risk Culture Eat Strategy for Breakfast?

by John Wheeler  |  February 3, 2015

One of the most well respected and renowned management experts, Peter Drucker, is attributed as saying, "culture eats strategy for breakfast." What I believe he meant is that without a...

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Where Does Creativity Come From?

by Jennifer Beck  |  January 23, 2015

Gartner’s Magic Quadrant ranking Global Digital Marketing Agencies published in December. Among all the capabilities we consider: business strategy, creative services, experience design and technology – last year creative capabilities won...

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Sonys and Targets and Heartbleeds! Oh My!

by Ben Tomhave  |  January 9, 2015

Now that we can soundly close the book on 2014, it's perhaps a good time to take a quick think back as we consider our best path forward. 2014 was...

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Getting the Balance Right - Your Business and Your Customers

by Hank Barnes  |  November 11, 2014

My post last week on Strategy, Selling and Segmentation generated some interesting internal dialogue.  To a large degree, it was, in the words of Tiffani Bova, helping us remember "the things we think...

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Strategy, Selling, and Segmentation

by Hank Barnes  |  November 4, 2014

I am reading a fantastic book right now.  It is called Aligning Strategy and Sales by Frank Cespedes, published by Harvard Business Review Press.  For those that have been following our...

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Know Your Role - And The Roles Around You

by Hank Barnes  |  September 2, 2014

The latest set of research for Gartner's Future of IT Sales Special Report is now available to subscribers.  Be sure to check it out. One of the foundational elements of...

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Digital Business, Global Warming, and Too Little, Too Late...

by Jack Santos  |  May 16, 2014

 My colleague Jorge Lopez is leading what has become a major focal point for Gartner Research: what to do about becoming a Digital Business - or stated another way, if you don’t...

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