Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

Timing and Choices in Surfing...and Business

by Hank Barnes  |  June 19, 2017

This week, I am in Huntington Beach for the Gartner Tech Growth and Innovation Conference.   Before it started, I had a chance to take a walk early Sunday morning...

Read more »

Reflections on Positioning

by Hank Barnes  |  June 13, 2017

Last Sunday, Jack Trout passed away.   There are plenty of stories about his legacy that you can find via Google (here is one from the New York Times).  ...

Read more »

Broadening Your Perspective on Focus

by Hank Barnes  |  May 30, 2017

I'm guilty. I constantly talk to people about the importance of focus.  Focus on a key target segment.  Focus on your ideal customer profile (just last week). Don't get distracted....

Read more »

Customer Definition May Be More Important Than Category Definition

by Hank Barnes  |  May 23, 2017

For many startups, the nirvana is the creation of a category.  By creating the category, you establish the leadership position in it.   But category creation is not easy.  ...

Read more »

The Other Side of Status Quo-Your Own

by Hank Barnes  |  May 9, 2017

For vendors, one of the most challenging things for them to overcome with prospective customers is status quo.   I've blogged about no-decisions in the past, but this time I...

Read more »

Evolution of Microsoft Licensing Programmes

by Stephen White  |  March 14, 2017

Last month, having completed a breakfast briefing to a set of European clients, I was approached with a question which began ‘I’ve heard a rumour ….’ In a discipline where...

Read more »

Principles, Sporting Events and Technology Selection

by Michael Woodbridge  |  March 10, 2017

This week I made a poor choice when it came to selecting an evening's entertainment and it was this poor choice that inspired me to write this post on technology selection....

Read more »

Enterprise Information Management (EIM) Maturity Q&A

by Doug Laney  |  February 23, 2017

During my February 22, 2017 webinar The Gartner Enterprise Information Management Maturity Model (replay available), attendees asked a number of excellent questions. Not able to answer them all during the session,...

Read more »

The End is The Beginning

by Hank Barnes  |  December 27, 2016

Rather than provide predictions or resolutions in my final post of the year, I figured I'd go a different route.  A reminder of sorts. One of my earliest posts at...

Read more »

Data and Analytics Strategy Predictions Through 2021

by Doug Laney  |  December 19, 2016

Several colleagues and I just published our strategy predictions for data and analytics leaders: Predicts 2017: Licensing, Legal and Language Lessons for Data and Analytics Leaders. These are not predictions...

Read more »