Gartner Blog Network

Tag: 'strategy' Blog Posts

from the Gartner Blog Network

Four Takeaways From The Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  July 18, 2017

It has been a few weeks since the conference ended.    I again want to thank everyone that joined us in Huntington Beach.  The feedback has been extremely positive, which...

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Microsoft Inspired to Go Vertical and Stop Selling Licenses

by Stephen White  |  July 12, 2017

During the past week news of a Microsoft restructure has surfaced, details of the changes being made had been kept under wraps until Microsoft’s FY was complete. Some twelve months...

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The Soul of Lean Startup is Not MVP

by Hank Barnes  |  June 27, 2017

Last week, attendees at the Gartner Tech Growth and Innovation Conference had the privilege to listen to a talk by Steve Blank, one of the founders of the Lean Startup...

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Timing and Choices in Surfing...and Business

by Hank Barnes  |  June 19, 2017

This week, I am in Huntington Beach for the Gartner Tech Growth and Innovation Conference.   Before it started, I had a chance to take a walk early Sunday morning...

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Reflections on Positioning

by Hank Barnes  |  June 13, 2017

Last Sunday, Jack Trout passed away.   There are plenty of stories about his legacy that you can find via Google (here is one from the New York Times).  ...

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Broadening Your Perspective on Focus

by Hank Barnes  |  May 30, 2017

I'm guilty. I constantly talk to people about the importance of focus.  Focus on a key target segment.  Focus on your ideal customer profile (just last week). Don't get distracted....

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Customer Definition May Be More Important Than Category Definition

by Hank Barnes  |  May 23, 2017

For many startups, the nirvana is the creation of a category.  By creating the category, you establish the leadership position in it.   But category creation is not easy.  ...

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The Other Side of Status Quo-Your Own

by Hank Barnes  |  May 9, 2017

For vendors, one of the most challenging things for them to overcome with prospective customers is status quo.   I've blogged about no-decisions in the past, but this time I...

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Evolution of Microsoft Licensing Programmes

by Stephen White  |  March 14, 2017

Last month, having completed a breakfast briefing to a set of European clients, I was approached with a question which began ‘I’ve heard a rumour ….’ In a discipline where...

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Principles, Sporting Events and Technology Selection

by Michael Woodbridge  |  March 10, 2017

This week I made a poor choice when it came to selecting an evening's entertainment and it was this poor choice that inspired me to write this post on technology selection....

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