Gartner Blog Network

Tag: 'social-media' Blog Posts

from the Gartner Blog Network

Who Ruined Social Media?

by Jenny Sussin  |  April 28, 2016

Someone asked me about Twitter's stock price the other day to which I replied: I know nothing of stocks, but I'll happily tell you who I think is ruining it...

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Generation Emoji

by Jay Wilson  |  April 26, 2016

My third grader hosted a sleepover party the other night.  She and her friends pulled out all the stops, playing with American Girl Dolls, weaving bracelets, playing Minecraft. And of...

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How Poor Social Media Risk Management Can Lead to Customer Disloyalty

by John Wheeler  |  April 16, 2016

Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire as a result of poor...

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Microsoft release Tay onto the world and...

by Jonathan Care  |  March 24, 2016

Microsoft released Tay (a narrow scope A.I. with the interactional profile of a 14 year old teenager) yesterday, and today took it off-line in a flurry of press complaints that...

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Content Isn't King--Customer Experience Is

by Augie Ray  |  February 13, 2016

Content is not king. It is important--vital, in fact--but it is not king. A new study from TrackMaven demonstrates that while brands continue to pursue greater content production strategies, they...

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Three Customer Experience Lessons From Social Media Performance in 2015

by Augie Ray  |  January 12, 2016

In 2011, back when social media hype was at its greatest, I wrote about the "slow-motion social media valuation bubble burst." Since then, year after year, social business and social...

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Goodbye Impulse, Mission Shopping is King

by Robert Hetu  |  December 30, 2015

Changes in shopper behavior are permanently transforming the retail industry.  Of the many drivers of this transformation none has spawned more digital transactions than the specificity of consumer wants.  The ubiquitous...

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Gartner Shares Findings from North Pole Inc. Big Data Assessment

by Doug Laney  |  December 16, 2015

Going into the 2015 holiday season, North Pole Inc. (ticker: XMAS), the leading global distributor of presents to good girls and boys, called upon Gartner to assess and advise on its...

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IBM Watson Helps Consumers Shop

by Robert Hetu  |  December 4, 2015

Don't miss out on those hot items for Christmas! The IBM Watson Trend App has launched for smart phones, marking a first use of smart machines to directly interact with...

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The ROI of Social Media: Still a Lack of Measurement

by Jenny Sussin  |  November 23, 2015

Guys, seriously? I've been conducting a lot of reference checks of late, searching through the case studies of vendors in the space, and talking to Gartner clients about what it...

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