Gartner Blog Network

Tag: 'social-media' Blog Posts

from the Gartner Blog Network

(Not So) Sweet Sixteen: Marketers Consolidate Social Media Tools

by Jay Wilson  |  February 24, 2017

Several years ago, when I was still working at an agency, we helped a large global client select a new set of social media marketing tools.  The client had been...

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Twitter Trumps Trolls

by Darin Stewart  |  February 8, 2017

The Twitterverse can be a nasty place.   One study found that 88% of abusive social media mentions occur on Twitter. It is the platform of choice for a certain personality...

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There Is No "Privacy" When It Comes to Social Media

by Jenny Sussin  |  January 19, 2017

You'd think after enough political and celebrity scandals this would be obvious to everyone, but alas it's not. A social analytics vendor that I've spent time covering over the years had come...

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Social Commerce a Winner for Some Multichannel Retailers

by Robert Hetu  |  September 20, 2016

Social media is one of five technologies comprising a digital business platform. Its influence on shopper behavior continues to evolve. While some multichannel retailers are learning to navigate the ever-changing...

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Our Best Retail and CG Industry Agenda - Ever!

by Robert Hetu  |  September 7, 2016

Thinking of joining us for Gartner Symposium in Orlando? Don’t miss Industry Sunday when completing your agenda. Visionary leaders will find insightful advice and opportunities to interact with industry peers....

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What Advocacy Really Means (To Marketers, Just Like Everyone Else)

by Augie Ray  |  July 5, 2016

Marketers cannot open their inbox or browser without being bombarded by articles and pitches about advocacy. It’s a hot topic, and for good reason—in an age of social media and...

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High-Tech Marketers Face High-Fidelity Challenges

by Noah Elkin  |  June 27, 2016

Rising expectations from the C-suite, ongoing concerns about delivering relevant marketing conversations using the right channel mix, emerging priorities around digital commerce, increased pressure to demonstrate ROI from marketing technology investments....

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Microsoft and LinkedIn: The Potential and the Risk for Marketers

by Jay Wilson  |  June 15, 2016

On Monday morning, I was reading one of Augie Ray’s compelling critiques of LinkedIn user behavior when the news broke – the professional social network had been acquired by Microsoft...

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The Best Innovation In Social Media Is A Return To Basics

by Augie Ray  |  May 14, 2016

Innovation has become a way of life in marketing, particularly in social media, as marketers jump from one strategy (fan accumulation) to another (SoLoMo) to another (six-second videos) to another...

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Who Ruined Social Media?

by Jenny Sussin  |  April 28, 2016

Someone asked me about Twitter's stock price the other day to which I replied: I know nothing of stocks, but I'll happily tell you who I think is ruining it...

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