Gartner Blog Network

Tag: 'social-media' Blog Posts

from the Gartner Blog Network

Content Isn't King--Customer Experience Is

by Augie Ray  |  February 13, 2016

Content is not king. It is important--vital, in fact--but it is not king. A new study from TrackMaven demonstrates that while brands continue to pursue greater content production strategies, they...

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Three Customer Experience Lessons From Social Media Performance in 2015

by Augie Ray  |  January 12, 2016

In 2011, back when social media hype was at its greatest, I wrote about the "slow-motion social media valuation bubble burst." Since then, year after year, social business and social...

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Goodbye Impulse, Mission Shopping is King

by Robert Hetu  |  December 30, 2015

Changes in shopper behavior are permanently transforming the retail industry.  Of the many drivers of this transformation none has spawned more digital transactions than the specificity of consumer wants.  The ubiquitous...

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Gartner Shares Findings from North Pole Inc. Big Data Assessment

by Doug Laney  |  December 16, 2015

Going into the 2015 holiday season, North Pole Inc. (ticker: XMAS), the leading global distributor of presents to good girls and boys, called upon Gartner to assess and advise on its...

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IBM Watson Helps Consumers Shop

by Robert Hetu  |  December 4, 2015

Don't miss out on those hot items for Christmas! The IBM Watson Trend App has launched for smart phones, marking a first use of smart machines to directly interact with...

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The ROI of Social Media: Still a Lack of Measurement

by Jenny Sussin  |  November 23, 2015

Guys, seriously? I've been conducting a lot of reference checks of late, searching through the case studies of vendors in the space, and talking to Gartner clients about what it...

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Social Media in Your Customer Journey

by Jenny Sussin  |  October 12, 2015

Coming off of Gartner's US Symposium, I am adding my notes from the 40+ client 1:1 meetings I had into the system and seeing a pattern in the conversations I...

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Target and Amazon: Scarcity, Innovation and Execution

by Robert Hetu  |  April 20, 2015

Reading all the very interesting articles and comments about the Amazon Dash button and the Target Lilly Pulitzer collection certainly sparked my interest. The debate around the longevity of the...

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Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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