Gartner Blog Network

Tag: 'social-crm' Blog Posts

from the Gartner Blog Network

Social Media in Your Customer Journey

by Jenny Sussin  |  October 12, 2015

Coming off of Gartner's US Symposium, I am adding my notes from the 40+ client 1:1 meetings I had into the system and seeing a pattern in the conversations I...

Read more »

Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

Read more »

So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

Read more »

The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

Read more »

Orkut's Retirement Overshadowed by Cupcakes and Soccer

by Jenny Sussin  |  July 9, 2014

When I was a wee intern, building out social media pages for the products and campaigns I supported without rhyme or reason, I built an Orkut page for both myself...

Read more »

You're Not Alone: The Rule of Three Helps Build Out Your Social Network

by Jenny Sussin  |  January 28, 2014

There are so many things about social media engagement that are deemed to simple to write about anymore. Well ladies and gentlemen, let's get tacky! [caption id="" align="alignnone" width="298"] Tacky,...

Read more »

A Christmas Tale of Social Media App Acquisition

by Jenny Sussin  |  December 18, 2013

Almost 18 months back, I wrote a blog post on the pac-manning of the social application market. The big vendors were gobbling up the small vendors and trying to outsmart...

Read more »

The Twitter DM Change and Its Impact on Social Customer Engagement

by Jenny Sussin  |  October 18, 2013

There have been a lot of news articles and a lot of blog posts about Twitter's change to it's direct messaging rules - gist is, you can set your Twitter...

Read more »

Social Business Plays Katniss Everdeen in the Enterprise Hunger Games

by Jenny Sussin  |  October 10, 2013

There's nothing I love more than a good pop culture reference and it's time we take our tweets and turn them into bows and arrows. (If you're unfamiliar with The...

Read more »

Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.

by Jenny Sussin  |  June 25, 2013

Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it's not just marketers: it's everyone. "You left at 5:30? I...

Read more »