Gartner Blog Network

Tag: 'social-computing' Blog Posts

from the Gartner Blog Network

What does it take for Executives to get behind social media?

by Mark Mcdonald  |  December 3, 2012

“Why would I allow the inmates to run the facility?” was the response I received from one executive while discussing social media.  While this reaction is a bit blunt, its...

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Beyond Social Media Marketing, Part 3

by Mark Mcdonald  |  November 30, 2012

In two prior posts, Part 1 and Part 2, I discussed the role of social media beyond its application in marketing.  This third installment connects some thinking on how social...

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A Social Organization means business

by Mark Mcdonald  |  November 13, 2012

A few people have asked me about the applicability of the social organization to business.  They are of the opinion that anything with the moniker 'social' is associated with societal...

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Beyond Social Media Marketing, Part 2

by Mark Mcdonald  |  September 13, 2012

A prior post on this blog sought to make the case that its time to think about social media marketing beyond ideas of generating attention or likes.  This posts introduces...

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Beyond social media marketing, Part 1

by Mark Mcdonald  |  September 10, 2012

Social media and marketing gets all the attention.  Ask business leaders about social media and often they will speak about its use at a technology for customer communications, marketing and...

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Frustrated by chain email? You just found an opportunity for social media collaboration.

by Mark Mcdonald  |  July 23, 2012

Chain email, we get them, sometimes we even add them but we are all confounded as they clog up our accounts.  Recently my email account has been bombarded with several...

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Social media is revolutionary, but it has a missing middle

by Mark Mcdonald  |  June 11, 2012

Social media is literally revolutionary, as we have seen in Tunisia or Egypt and figuratively in our daily lives. Creating environments where individuals to come together, share information and coordinate...

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Facebook’s IPO performance should not turn executives off to the power of social media

by Mark Mcdonald  |  May 22, 2012

“Let’s bring Facebook inside!”  was a common strategy for enterprises adopting social media.  Executives looked at the size, scale, energy and engagement of people on Facebook and wanted to replicate...

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The hook in my mouth – my first encounter with social virus

by Mark Mcdonald  |  May 10, 2012

I hope you can’t see it, the mark left by the hook in my mouth.  as I was successfully phished yesterday via Twitter.  I removed the hook late last night,...

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It is time to ‘breakout’ of social media’s marketing beach head

by Mark Mcdonald  |  March 14, 2012

Marketing has been the beachhead for Social media in many organizations.  Social media has served its purpose in this context raising awareness of a new set of technologies based on...

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