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by Hank Barnes | February 25, 2013
Advocacy and Customer Experience are key components of my research agenda on go-to-market strategies. Prior to joining Gartner, I shared a blog post (that you can find here) on the...
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by Bill Pray | May 1, 2012
Marketing loves to use children and puppies (or other cute animals). With the rise of social networking, the enterprise communication, collaboration, content and social (3CS) software vendors are not immune...
by Bill Pray | February 4, 2011
IBM’s theme for Lotusphere 2011 was “Get Social. Do Business.” A few of my observations:
The audience had a very international flavor – more so than in years past, it...