Gartner Blog Network

Tag: 'social' Blog Posts

from the Gartner Blog Network

The ROI of Social Media: Still a Lack of Measurement

by Jenny Sussin  |  November 23, 2015

Guys, seriously? I've been conducting a lot of reference checks of late, searching through the case studies of vendors in the space, and talking to Gartner clients about what it...

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Social Media in Your Customer Journey

by Jenny Sussin  |  October 12, 2015

Coming off of Gartner's US Symposium, I am adding my notes from the 40+ client 1:1 meetings I had into the system and seeing a pattern in the conversations I...

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Buyers are More Prepared - Are You?

by Hank Barnes  |  October 6, 2015

There are two important facts that every B2B technology sales and marketing organization needs to embrace: Buyer preparedness - Whether you subscribe the some of the numbers on "percent of buying...

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Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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A Powerful Pairing: Social and Mobile

by Mike Mcguire  |  March 13, 2015

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple...

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Social for Sales - It's Not Impossible, Just Different

by Kirsten Newbold  |  March 11, 2015

According to a UMass Center for Marketing Research study, a mere 32% of marketing executives are able to connect their social programs to revenue. And, if we believe popular reports about...

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The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

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Orkut's Retirement Overshadowed by Cupcakes and Soccer

by Jenny Sussin  |  July 9, 2014

When I was a wee intern, building out social media pages for the products and campaigns I supported without rhyme or reason, I built an Orkut page for both myself...

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Social Analytics and Life Sciences - The Growth Opportunity for Patient Insight

by Don Scheibenreif  |  February 21, 2014

As a Gartner analyst, I get exposed to a wide range of technologies, trends, and topics generated by hundreds of my colleagues.  As an industry analyst, it is my job...

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You're Not Alone: The Rule of Three Helps Build Out Your Social Network

by Jenny Sussin  |  January 28, 2014

There are so many things about social media engagement that are deemed to simple to write about anymore. Well ladies and gentlemen, let's get tacky! [caption id="" align="alignnone" width="298"] Tacky,...

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