Gartner Blog Network

Tag: 'socbiz' Blog Posts

from the Gartner Blog Network

The ROI of Social Media: Still a Lack of Measurement

by Jenny Sussin  |  November 23, 2015

Guys, seriously? I've been conducting a lot of reference checks of late, searching through the case studies of vendors in the space, and talking to Gartner clients about what it...

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Social Media in Your Customer Journey

by Jenny Sussin  |  October 12, 2015

Coming off of Gartner's US Symposium, I am adding my notes from the 40+ client 1:1 meetings I had into the system and seeing a pattern in the conversations I...

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Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

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The Twitter DM Change and Its Impact on Social Customer Engagement

by Jenny Sussin  |  October 18, 2013

There have been a lot of news articles and a lot of blog posts about Twitter's change to it's direct messaging rules - gist is, you can set your Twitter...

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Social Business Plays Katniss Everdeen in the Enterprise Hunger Games

by Jenny Sussin  |  October 10, 2013

There's nothing I love more than a good pop culture reference and it's time we take our tweets and turn them into bows and arrows. (If you're unfamiliar with The...

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Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.

by Jenny Sussin  |  June 25, 2013

Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it's not just marketers: it's everyone. "You left at 5:30? I...

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For the Interns: If You Give an Intern Control of Your Facebook Page...

by Jenny Sussin  |  May 16, 2013

Let's press play and turn on the speakers for this one because it's nearly summer time and while our interns come to join us, we should listen to some relaxing...

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Video: Gartner's Customer 360 - A Final Recap

by Jenny Sussin  |  May 3, 2013 ...

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Video: Day 1 Recap and Day 2 Preview from Gartner's Customer 360 Event

by Jenny Sussin  |  May 2, 2013 ...

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