Gartner Blog Network

Tag: 'shiny-objects' Blog Posts

from the Gartner Blog Network

Social Media Metrics: 101

by Jenny Sussin  |  October 7, 2014

A wise woman once told me never to mistake activity for achievement and while I heard her, I never really understood her before I came to work for Gartner.  ...

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A Christmas Tale of Social Media App Acquisition

by Jenny Sussin  |  December 18, 2013

Almost 18 months back, I wrote a blog post on the pac-manning of the social application market. The big vendors were gobbling up the small vendors and trying to outsmart...

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Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.

by Jenny Sussin  |  June 25, 2013

Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it's not just marketers: it's everyone. "You left at 5:30? I...

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The Social Media "Bro" Fest

by Jenny Sussin  |  December 11, 2012

I recognize even writing this blog post and the nature of my job alone makes me somewhat of a hypocrite for writing this, but the idea struck and I had...

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The Gap Between Social Strategy and Execution

by Jenny Sussin  |  October 10, 2012

There are two points of view that matter when it comes to social marketing execution: the vision of the strategist and the execution of the LOB professional. Execution should be...

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The Admitting-You're-Wrong Dance: Accountability for Social Engagement

by Jenny Sussin  |  July 26, 2012

So Jimmy Kimmel does this thing on his show where he's started having celebrities read mean tweets that were posted in regards to the celebrities. These are definitely worth watching...

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Why Your Colleagues/Employees/Boss Don't Think Your Social Strategy is Brilliant

by Jenny Sussin  |  June 25, 2012

This is a follow-on/part 2 of my previous post titled: When I first heard about Twitter, I thought... The reason I'd asked people to comment on that last post by...

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When I first heard about Twitter, I thought...

by Jenny Sussin  |  June 22, 2012

I remember the first time I heard about Twitter. It was 2008 and a new colleague had just moved over to the team I was interning for. He was tasked...

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Google+ and Shiny Objects

by Jenny Sussin  |  September 1, 2011

Remember when Google+ was the only thing we were hearing about? "It's a Twitter killer, it's a Facebook killer, it is the only social network I will ever use." Since...

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