Gartner Blog Network

Tag: 'predictive-analytics' Blog Posts

from the Gartner Blog Network

InsideSales.com Buys C9- Let the Fun Begin

by Todd Berkowitz  |  May 29, 2015

Yesterday morning, InsideSales.com announced an acquisition of C9, a deal between two of the major players in the predictive sales analytics market. (You can read the Gartner First Take about...

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If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

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Gartner Shares Findings from North Pole Inc. Big Data Assessment

by Doug Laney  |  December 16, 2014

Going into the 2014 holiday season, North Pole Inc. (ticker: XMAS), the leading global distributor of presents to good girls and boys, called upon Gartner to assess and advise on its...

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I Know What You’ll Do Next Summer: Why Marketers Must Embrace Predictive Analytics

by Andrew Frank  |  October 2, 2014

We’ve all met a few: the master sales person. Armed with the same product and the same audience, these people outsell their peers by orders of magnitude. Clearly, personality and...

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Time to Rethink that Two-Dimensional Lead Scoring Model

by Todd Berkowitz  |  August 11, 2014

One of the great things about my job is that I get to talk to a lot of of different clients about a lot of different things. My remit is...

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Six Steps to Predictive Marketing Prowess

by Martin Kihn  |  April 2, 2014

Reemerging from the snow-capped Salt Lake City lights of #AdobeSummit 2014, I keep 'boarding back to two themes. One is the construction of a “core services” layer that creates a...

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I Predict: The Rise of Predictive Analytics

by Martin Kihn  |  March 11, 2014

You don't have to be Nostradamus to predict that predictive analytics is going to become more and more important to digital marketers. Gartner sees an ongoing shift from analyzing historical...

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Should You Strive for Fewer Customers?

by Richard Fouts  |  February 15, 2013

“Less is more” is a piece of advice we hear frequently. But not when we think of customers. We want as many of those as possible. Where this gets short...

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