Gartner Blog Network

Tag: 'predictive-analytics' Blog Posts

from the Gartner Blog Network

Hot Trend for B2B Marketers: Account-Based Marketing

by Noah Elkin  |  May 6, 2016

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals. In fact, according to our CMO Spend...

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The Cool Vendors for Tech Marketing and Sales Enablement Leaders?

by Todd Berkowitz  |  April 20, 2016

It's that time of year again. Do I mean the Spring, where we can put away your winter coats (unless like me you spent last weekend shoveling heavy, wet snow)? No....

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Is Digital Justice The Cure For Affluenza?

by Robert Hetu  |  December 31, 2015

Like most people I was appalled by the success of the Affluenza defense in the case of Ethan Couch. We were reminded again when he went on the lamb this...

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Gartner Shares Findings from North Pole Inc. Big Data Assessment

by Doug Laney  |  December 16, 2015

Going into the 2015 holiday season, North Pole Inc. (ticker: XMAS), the leading global distributor of presents to good girls and boys, called upon Gartner to assess and advise on its...

Read more » Buys C9- Let the Fun Begin

by Todd Berkowitz  |  May 29, 2015

Yesterday morning, announced an acquisition of C9, a deal between two of the major players in the predictive sales analytics market. (You can read the Gartner First Take about...

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If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

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I Know What You’ll Do Next Summer: Why Marketers Must Embrace Predictive Analytics

by Andrew Frank  |  October 2, 2014

We’ve all met a few: the master sales person. Armed with the same product and the same audience, these people outsell their peers by orders of magnitude. Clearly, personality and...

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Time to Rethink that Two-Dimensional Lead Scoring Model

by Todd Berkowitz  |  August 11, 2014

One of the great things about my job is that I get to talk to a lot of of different clients about a lot of different things. My remit is...

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