Gartner Blog Network

Tag: 'planning' Blog Posts

from the Gartner Blog Network

In Modern Marketing, Plans are Nothing, But Planning is Everything

by Jake Sorofman  |  September 23, 2015

Before he landed his gig at 1600 Pennsylvania Avenue., Dwight D. “Ike” Eisenhower was a five-star US Army General and, during World War II, the Supreme Commander of the Allied...

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Price Optimization Best Practices

by Robert Hetu  |  March 18, 2015

Gartner research conducted in Fall 2014 shows that over 50% of large retailers in the US and UK have implemented price optimization for one or more of the 4 main...

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Five Questions Every Marketer Should Ask to Prioritize Work

by Jake Sorofman  |  February 24, 2015

Ever feel like all paths lead to marketing? That’s because you are the ultimate utility player. You’re a communicator. You’re a strategist. You know how to get things done. You...

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Does a State of the Art Mixer Make One Less of a Cook?

by Robert Hetu  |  January 19, 2015

Before you think I am crazy this is really about merchandising, but I love a good allegory. I have been spending a lot of time on the phone and in...

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In Cold Blood: The Murder of Black Friday

by Robert Hetu  |  December 1, 2014

Slowly beaten to death by retailers, black Friday was given a fatal blow by consumers this holiday season. Once a term used to describe the beginning of the period when...

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Trick or Treat for Retailers this Holiday Season?

by Robert Hetu  |  October 31, 2014

I have been writing extensively on the issues around multichannel pricing for a few years now. As we head into this holiday season there is a clear expectation that price...

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Are you optimizing or just rationalizing assortments?

by Robert Hetu  |  October 30, 2014

Shifting consumer trends, driven by digital technology adoption, are creating new business models that are negatively impacting sales results and customer retention for multichannel retailers. This complex multichannel retail environment...

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Retailing in the Digital Era Featured at Gartner Symposium

by Robert Hetu  |  September 16, 2014

Gartner’s 2014 Symposium season will include a robust retail track that supports the larger theme of the internet of things and digital business. Here are the details of the sessions offered:...

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Just Out: Magic Quadrant for Merchandise Assortment Management Applications

by Robert Hetu  |  July 9, 2014

Just 8 vendors met the inclusion criteria for the 2014 Magic Quadrant for Merchandise Assortment Management Applications.  These vendors are spread across all 4 quadrants.  This is a market where we see significant...

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Do you RAMA?

by Robert Hetu  |  May 27, 2014

I am deep into the final phases of a Gartner MQ (Magic Quadrant) on Retail Assortment Management Applications. Yes it’s another acronym but RAMA is much easier to type so...

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