Gartner Blog Network

Tag: 'planning' Blog Posts

from the Gartner Blog Network

The Many Uses of Product Reviews

by Hank Barnes  |  September 12, 2017

As I've discussed before, technology buyers are increasingly relying on user reviews as a key part of their buying process.  There are now a wide array of review sites like...

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The Joy of Change (Sarcasm Alert)

by Hank Barnes  |  June 6, 2017

Change is not fun.   Having just spent the past week helping my daughter move to Ohio for residency, I can say that emphatically.  Between driving a U-haul through some...

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Testing Your IAM Planning Decisions Needs a Robust Risk Model

by Homan Farahmand  |  April 27, 2016

IAM planners/architects can greatly benefit from predicting the impact of a prioritization decision on operational risk, before making the actual decision. Why? Because testing an IAM planning decision in a...

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An Idea without Execution is a Dream

by Jennifer Polk  |  October 23, 2015

Marketers are known for creative ideas, but an idea without execution is a dream. Much attention is paid to strategy, vision and planning, but equal or greater time should be...

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In Modern Marketing, Plans are Nothing, But Planning is Everything

by Jake Sorofman  |  September 23, 2015

Before he landed his gig at 1600 Pennsylvania Avenue., Dwight D. “Ike” Eisenhower was a five-star US Army General and, during World War II, the Supreme Commander of the Allied...

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Price Optimization Best Practices

by Robert Hetu  |  March 18, 2015

Gartner research conducted in Fall 2014 shows that over 50% of large retailers in the US and UK have implemented price optimization for one or more of the 4 main...

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Five Questions Every Marketer Should Ask to Prioritize Work

by Jake Sorofman  |  February 24, 2015

Ever feel like all paths lead to marketing? That’s because you are the ultimate utility player. You’re a communicator. You’re a strategist. You know how to get things done. You...

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Does a State of the Art Mixer Make One Less of a Cook?

by Robert Hetu  |  January 19, 2015

Before you think I am crazy this is really about merchandising, but I love a good allegory. I have been spending a lot of time on the phone and in...

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In Cold Blood: The Murder of Black Friday

by Robert Hetu  |  December 1, 2014

Slowly beaten to death by retailers, black Friday was given a fatal blow by consumers this holiday season. Once a term used to describe the beginning of the period when...

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Trick or Treat for Retailers this Holiday Season?

by Robert Hetu  |  October 31, 2014

I have been writing extensively on the issues around multichannel pricing for a few years now. As we head into this holiday season there is a clear expectation that price...

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