Gartner Blog Network

Tag: 'pinterest' Blog Posts

from the Gartner Blog Network

Will paid and earned social media converge or collide?

by Jennifer Polk  |  September 19, 2014

Social media managers know earned engagement rates are down across major social networks. Established social media sites like Facebook and Twitter stress the importance of integrating paid and earned social...

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If Social Networks Were N'Sync

by Jenny Sussin  |  May 8, 2014

It's somewhat obvious that not all of today's social networks, or yesterday's for that matter, are going to make it in the biz, so in today's post, I want us...

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The Social Media "Bro" Fest

by Jenny Sussin  |  December 11, 2012

I recognize even writing this blog post and the nature of my job alone makes me somewhat of a hypocrite for writing this, but the idea struck and I had...

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The Gap Between Social Strategy and Execution

by Jenny Sussin  |  October 10, 2012

There are two points of view that matter when it comes to social marketing execution: the vision of the strategist and the execution of the LOB professional. Execution should be...

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