Gartner Blog Network

Tag: 'personas' Blog Posts

from the Gartner Blog Network

Segmentation Decisions and Personas Need to be Shared Broadly

by Hank Barnes  |  July 12, 2013

In increasing numbers, technology providers are getting more advanced in their segmentation strategies.  They are also using rich personas to define their target user (and sometimes their buyer).   In their...

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Enterprise Architects on Corporate Blogging

by Jeffrey Mann  |  September 15, 2009

I am doing a couple presentations on collaboration and social software at the Enterprise Architecture Summit in London this week, just before the Portal, Content and Collaboration Summit. I just...

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Great UI needed for social software controls

by Jeffrey Mann  |  February 1, 2009

This New York Times article reflects an issue that has been lurking at the back of my mind ever since I started using social media sites like Twitter, Facebook, Flickr,...

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