Gartner Blog Network

Tag: 'mobile-commerce' Blog Posts

from the Gartner Blog Network

Silos Belong on Farms, Not in Your Marketing Organization

by Noah Elkin  |  July 20, 2016

The prevalence of farming metaphors in business has always struck me as an odd mismatch, especially when it comes to marketing. Take the fastest-moving, most cutting-edge part of your average...

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Four Ways to Drive Digital Commerce Innovation

by Jennifer Polk  |  July 14, 2016

Digital commerce exemplars don’t merely convert their product catalogues into ecommerce sites and mobile commerce applications. Leaders in commerce achieve success by disrupting the customer buying journey itself, starting with...

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Is Social Commerce Ready to Bloom?

by Jay Wilson  |  March 25, 2016

Here in Connecticut, the first official day of spring was met by a fizzled-out nor’easter that left two inches of pristine white snow coating trees and rooftops.  Winter’s last gasp...

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5 Ways to Prepare for Mobile Commerce

by Jennifer Polk  |  October 10, 2014

This week at Gartner Symposium, we revealed  Gartner's Top 10 Strategic Technology Predictions for 2015 and beyond. One of the predictions was, “By 2017, U.S. customers’ mobile engagement behavior will drive...

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All I Want for Christmas is a Better Shopping Experience

by Jennifer Polk  |  October 3, 2014

You may think it’s too early to start talking about Christmas, but retailers began planning for the holiday shopping season months ago. This got me thinking about my own Christmas...

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Ask These Three Questions Before You Invest in Mobile Commerce

by Jennifer Polk  |  July 22, 2014

Mobile commerce is on the rise. According to Gartner’s survey on marketing’s role in  digital commerce, mobile commerce makes up 22% of digital commerce revenue. You should be thinking seriously...

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Consumer Convenience and Demand Generation Drive Mobile Utility

by Jennifer Polk  |  August 5, 2013

Mobile is a space that is constantly evolving, and last week was a particularly busy week with Groupon and OpenTable announcing enhancements to their mobile offering. While the new features...

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Back on the beat

by Gene Alvarez  |  February 24, 2009

Well after a bout with laptops that were either stepped on by a fellow traveler or died while in front of a client. I've finally back online with yet another...

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