Gartner Blog Network

Tag: 'metrics' Blog Posts

from the Gartner Blog Network

Enterprise Information Management (EIM) Maturity Q&A

by Doug Laney  |  February 23, 2017

During my February 22, 2017 webinar The Gartner Enterprise Information Management Maturity Model (replay available), attendees asked a number of excellent questions. Not able to answer them all during the session,...

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In Customer Experience, Intent Speaks Louder Than Content

by Augie Ray  |  March 26, 2016

There is nothing quite like traveling to make clear the difference between customer experience content and intent--content is the things we say and intent is the reasons for what we...

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The ROI of Social Media: Still a Lack of Measurement

by Jenny Sussin  |  November 23, 2015

Guys, seriously? I've been conducting a lot of reference checks of late, searching through the case studies of vendors in the space, and talking to Gartner clients about what it...

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Do We Know What We Want from IGA Analytics?

by Brian Iverson  |  May 1, 2015

This is the eleventh installment in a series of posts that I am writing on my impressions of the current state of IGA, based on analysis of the 2015 edition of the Critical Capabilities for Identity...

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3 Ways to Advance Your Use of Digital Marketing Metrics

by Jennifer Polk  |  April 17, 2015

John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half." Unfortunately, Wanamaker is quoted as saying this in early 1900s,...

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Social Media Metrics: 101

by Jenny Sussin  |  October 7, 2014

A wise woman once told me never to mistake activity for achievement and while I heard her, I never really understood her before I came to work for Gartner.  ...

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Where has all the Social gone?

by Carol Rozwell  |  August 7, 2014

Do you wonder where all the interest in social went? Once the hottest trend since sliced bread, interest in social definitely dissipated. Based on my client conversations and research, I...

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Thanks for all the fish but I’m still hungry and I didn’t learn anything

by Carol Rozwell  |  July 29, 2014

I’m constantly amazed at how enamored people are with numbers. Every time I give a presentation, I see people scribble down statistics about anything even if the validity or actionability...

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Stop Counting Clicks, Start Measuring Conversion

by Jennifer Polk  |  July 2, 2014

A recent ANA study found 87% of brands measure the effectiveness of social media content based on clickthroughs. This suggests digital marketers actually believe clicks and traffic are synonymous with...

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