Gartner Blog Network

Tag: 'messaging' Blog Posts

from the Gartner Blog Network

Mi-Mi-Mi are Sour Notes for Technology Messaging

by Hank Barnes  |  April 21, 2015

Technology messaging is not easy.   It is a constant challenge that I feel safe to say that every provider could work to improve.  Perfection is not possible.   A...

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Confusion on the Trade Show Floor

by Hank Barnes  |  November 18, 2014

This week I am at Gartner's APAC Symposium in Australia. Last week I was in Barcelona at the EMEA event   It was a great, high energy event with a packed...

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Trust Erosion through Bad Messaging

by Hank Barnes  |  October 28, 2014

By this point, it is fairly well known that trust in the organizations we do business with is not high.  The Edelman Trust Barometer tracks this on an annual basis....

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Connecting about the Connected Model in Orlando

by Hank Barnes  |  October 4, 2014

I'm heading to Orlando for Gartner's Symposium next week, so publishing this a few days earlier than normal.  The show is sold-out and will have a huge focus on how...

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The First Corporate Selfies?

by Hank Barnes  |  July 29, 2014

I am not a fan of selfies, at least for myself.   I have no huge problem with others who enjoy taking and sharing them, but it just feels a...

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Impact - The Often Forgotten Element of Messaging

by Hank Barnes  |  July 8, 2014

At Gartner, and pretty much everywhere else you look, the advice is consistent for tech providers--focus on the business outcomes of your product or service to build buyer interest.  ...

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Radical Authenticity - Its Time Has Come (But Timing Counts)

by Hank Barnes  |  June 3, 2014

A few years back, I had the opportunity to work with Nick Morgan on telling Adobe's story for the opportunity we were pursuing around Customer Experience Management.  Nick's combination of...

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Wasted Words - Why Marketing Content Longer than 3 to 5 Items Does Not Work

by Hank Barnes  |  April 15, 2014

I've long been a believer in simplifying your story and finding the 2 or 3 things that matter most, emphasizing those and leaving the rest for more interactive discussions (e.g....

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The Impact of Market Stage on Messaging

by Hank Barnes  |  March 11, 2014

My latest few posts have talked about models for market adoption, with a particular focus on disruptive products.   Whether you have a disruptive product or not, understanding the general...

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