Gartner Blog Network

Tag: 'media' Blog Posts

from the Gartner Blog Network

Social Media Monitoring - Or Is It Surveillance?

by Jenny Sussin  |  October 17, 2016

Over the last week, there have been a series of articles dumping on one particular social media monitoring application that was allegedly using an unethical value proposition to market its...

Read more »

The Broken Customer Experience of Media and Publishing

by Augie Ray  |  April 25, 2016

Publishers have traditionally focused on the quality of their content rather than their customer experience, but trends in technology and consumer behavior are changing that. Two recent occurrences made me...

Read more »

The Disappointment of Social Sentiment Analysis

by Jenny Sussin  |  February 26, 2016

This blog post also appears on LinkedIn. For years - clients have been calling us about social analytics and for years their excitement had been rooted in a particular type...

Read more »

As Social Media Matures, It Reveals Its Dominant Media Genes

by Andrew Frank  |  July 7, 2014

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement...

Read more »

The Story of Ad Tech

by Andrew Frank  |  February 26, 2014

The announcement of Oracle’s acquisition of BlueKai brought me to the realization that the story of ad tech, and how it went from antagonist to ally of the software megavendors,...

Read more »

Campaigns vs. Content Marketing: A Relationship View

by Andrew Frank  |  December 10, 2013

Last week my colleague Jake Sorofman wrote of The End of the Marketing Campaign, a view that I’ve since heard echoed in a few places. Here’s another perspective. I think...

Read more »

Social Business Plays Katniss Everdeen in the Enterprise Hunger Games

by Jenny Sussin  |  October 10, 2013

There's nothing I love more than a good pop culture reference and it's time we take our tweets and turn them into bows and arrows. (If you're unfamiliar with The...

Read more »

Digital Marketing Data and Economies of Scale

by Andrew Frank  |  August 1, 2013

The recent Omnicom-Publicis merger talks have sparked an intriguing debate: does one’s scale of data and transactions translate into a buying power advantage in digital media? This was certainly the...

Read more »

Bad Neighborhoods in the Digital Marketing Metropolis

by Andrew Frank  |  July 8, 2013

Reports of rising crime in the ad ops sector, particularly the precincts associated with programmatic media and data exchanges, have been mounting steadily over the past year. Mike Shields, reporting...

Read more »

Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.

by Jenny Sussin  |  June 25, 2013

Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it's not just marketers: it's everyone. "You left at 5:30? I...

Read more »