Gartner Blog Network

Tag: 'media' Blog Posts

from the Gartner Blog Network

As Social Media Matures, It Reveals Its Dominant Media Genes

by Andrew Frank  |  July 7, 2014

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement...

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The Story of Ad Tech

by Andrew Frank  |  February 26, 2014

The announcement of Oracle’s acquisition of BlueKai brought me to the realization that the story of ad tech, and how it went from antagonist to ally of the software megavendors,...

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Campaigns vs. Content Marketing: A Relationship View

by Andrew Frank  |  December 10, 2013

Last week my colleague Jake Sorofman wrote of The End of the Marketing Campaign, a view that I’ve since heard echoed in a few places. Here’s another perspective. I think...

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Social Business Plays Katniss Everdeen in the Enterprise Hunger Games

by Jenny Sussin  |  October 10, 2013

There's nothing I love more than a good pop culture reference and it's time we take our tweets and turn them into bows and arrows. (If you're unfamiliar with The...

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Digital Marketing Data and Economies of Scale

by Andrew Frank  |  August 1, 2013

The recent Omnicom-Publicis merger talks have sparked an intriguing debate: does one’s scale of data and transactions translate into a buying power advantage in digital media? This was certainly the...

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Bad Neighborhoods in the Digital Marketing Metropolis

by Andrew Frank  |  July 8, 2013

Reports of rising crime in the ad ops sector, particularly the precincts associated with programmatic media and data exchanges, have been mounting steadily over the past year. Mike Shields, reporting...

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Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.

by Jenny Sussin  |  June 25, 2013

Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it's not just marketers: it's everyone. "You left at 5:30? I...

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For the Interns: If You Give an Intern Control of Your Facebook Page...

by Jenny Sussin  |  May 16, 2013

Let's press play and turn on the speakers for this one because it's nearly summer time and while our interns come to join us, we should listen to some relaxing...

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Video: Gartner's Customer 360 - A Final Recap

by Jenny Sussin  |  May 3, 2013

http://www.youtube.com/watch?v=yDDFEEYFaVo ...

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Video: Day 1 Recap and Day 2 Preview from Gartner's Customer 360 Event

by Jenny Sussin  |  May 2, 2013

http://www.youtube.com/watch?v=MBsTlHh6RSI ...

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