Gartner Blog Network

Tag: 'marketing-strategy' Blog Posts

from the Gartner Blog Network

Quality and Comprehensiveness Matter Most for Account Based Marketing

by Hank Barnes  |  April 4, 2017

This past week, I spent some time peer reviewing some upcoming research on account based marketing (ABM) being developed by my colleagues Todd Berkowitz and Julian Poulter.  It is a...

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When a Guarantee Is Meaningless, Trust Diminishes

by Hank Barnes  |  October 25, 2016

I love guarantees as a marketing approach.   They can be very effective in building trust and reducing risk for customers.   And, often, the guarantee is really something that...

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Can You Target Too Much?

by Hank Barnes  |  October 18, 2016

I was very hesitant about the title of this blog.    I'm a big believer in having a very focused target market.  But, at the same time, I do believe...

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The Tyranny of Orchestration

by Noah Elkin  |  September 29, 2016

Not long ago, my colleague Jake Sorofman wrote a post about the "tyranny" of words. It was a reminder — in the context of digital marketing — of a lesson we've...

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The One Thing

by Hank Barnes  |  September 13, 2016

I can't count the number of times that I talk to tech providers and they tell me, "When we get to meet with the customer and present our product, we...

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Expansion Into USA Hides The Lack Of A Local Marketing Strategy For Technology Providers Serving The Indian Market

by Rajesh Kandaswamy  |  March 27, 2015

Recently, I visited India to host briefings in New Delhi, Mumbai and Bangalore. I had a chance to meet many technology services providers who serve the banking and securities industry....

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5 Predictions for Marketing in 2016

by Laura Mclellan  |  December 12, 2014

No, that’s not a typo in the title – these are predictions for marketing in 2016. There are plenty of articles and blogs predicting what will happen in marketing in...

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10 Proof Points - Why Customer Experience Is the Next Big Thing

by Laura Mclellan  |  October 17, 2014

If you’re bombarded as much as most marketers are with pushed content, then you’re probably skeptical of one more claim for the “next big thing”. Every marketing technology and service...

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Gartner IT Market Clocks - A Great Resource for Provider Strategy

by Hank Barnes  |  September 9, 2014

Most provider organizations are very familiar with Gartner Magic Quadrants and Hype Cycles (which I explored from a provider perspective in a recent post and Webinar and have just had...

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Five Reasons CMO Alliances With C-Suite Peers Fail, Part 1

by Laura Mclellan  |  July 25, 2014

In five alliterative words, the reasons for failure can be categorized as focus, fit, feasibility, function and financial.  “Collaborate or die” may be an over-exaggeration, but as companies grasp the...

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