Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

Why CMO Don't Want to be the CEO

by Jennifer Polk  |  September 21, 2017

  “If everything is important, then nothing is.”              Patrick Lencioni The scope of nearly every role, not just marketing, is expanding in all different directions. Even the janitor is tasked...

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Balance Strategic Vision and Tactical Execution

by Jennifer Polk  |  September 7, 2017

Successful CMOs understand the need to be well-rounded, delivering and demonstrating both strategic vision and tactical execution. Marketing leaders who focus too much of one or not enough of the...

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Brand Marketers, Answer a Higher Calling to Remain Relevant to Customers

by Jennifer Polk  |  August 31, 2017

There are brands that we know and love—the ones that stock our pantry shelves and adorn our clothing. There are companies that are woven into the fabric of our communities—whether...

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Your Most Important Digital Asset Needs The Most Work

by Hank Barnes  |  August 1, 2017

Research by Gartner, including studies that my team has done for the last several years focused on technology buying as well as new studies done by the team at CEB...

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Different Brands Have Different Reasons To Improve Customer Experience

by Augie Ray  |  July 20, 2017

You likely hear a lot about customer experience these days.  Business media is full of articles about CX, and the data we collect at Gartner demonstrates that CX metrics are among...

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Broadening Your Perspective on Focus

by Hank Barnes  |  May 30, 2017

I'm guilty. I constantly talk to people about the importance of focus.  Focus on a key target segment.  Focus on your ideal customer profile (just last week). Don't get distracted....

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To Be Prescriptive, You Have to Diagnose First

by Hank Barnes  |  May 16, 2017

This weekend, my daughter graduated from Med School.  My wife and I are very proud of her and the activities got me thinking about the recent emphasis on prescriptive approaches....

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Gartner's Cool Vendors in Retail Merchandising and Marketing

by Robert Hetu  |  May 4, 2017

Customer-centric merchandising and marketing require deep learning algorithms that can predict who, what, where and when consumers will browse and transact. This research will introduce CIOs to five innovative vendors...

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Simplification, Complexity, and Complication

by Hank Barnes  |  February 28, 2017

I recently had a conversation with my friend, Dave Brock.  Dave and I connect periodically to exchange ideas and thoughts on what is going on in the world of B2B...

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Being Customer First At The Upcoming Gartner Digital Marketing Conference

by Augie Ray  |  February 18, 2017

What does it mean to be “customer first,” and how can companies adopt a more customer-first mindset? That is the focus of one of the tracks at the upcoming Gartner...

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