Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

What Is This 'Holy Grail' of Marketing, Anyway?

by Martin Kihn  |  November 1, 2016

"You would think that the digital advertising industry has found religion given all the talk about the legendary 'holy grail' these days." So said AdExchanger back in 2009, and seven...

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94% = Enterprise Buying Teams That Have Abandoned a Buying Effort With No Decision (in the past 2 years)

by Hank Barnes  |  September 20, 2016

The bold headline comes from our most recent Gartner survey into Enterprise Buying Dynamics.   We run this survey approximately every 18 months to understand what influences enterprise technology buyers...

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Four Ways Marketers Can Stop Damaging Their Profession

by Augie Ray  |  September 15, 2016

Marketing has a marketing problem. In 2012, an Adobe study found that advertising/marketing was one of the least valuable professions to society--just 13% of survey respondents ranked it as valuable. In...

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Best Kept Secrets (including some of Gartner's) - Good or Bad?

by Hank Barnes  |  September 6, 2016

When you hear something is a best kept secret, what do you think?  Does your opinion change if it is coming from a friend?  What about if it comes from...

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Avoid These Traps When You Create a Marketing Center of Excellence

by Annamaria Virzi  |  August 25, 2016

Interest in centers of excellence is soaring. The trend has taken hold in at least one high-profile area of marketing: analytics. In Gartner’s Data-Driven Marketing Survey last year, 36% of...

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Hype Cycle Reminders For Tech Providers

by Hank Barnes  |  August 23, 2016

It is hype cycle season here at Gartner, with updated and new hype cycles having been recently published or on their way.   Whenever new hype cycles are published, there...

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Understanding Your Customer's Perspective - Think "Whole Context"

by Hank Barnes  |  August 2, 2016

It is important to remember that each of our world views is skewed by our own perspective.   In marketing and sales, this can lead to a distorted sense of...

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Silos Belong on Farms, Not in Your Marketing Organization

by Noah Elkin  |  July 20, 2016

The prevalence of farming metaphors in business has always struck me as an odd mismatch, especially when it comes to marketing. Take the fastest-moving, most cutting-edge part of your average...

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Where Virtual Reality Fits In Your Marketing Funnel (If It Fits)

by Augie Ray  |  June 23, 2016

[caption id="attachment_160" align="alignright" width="600"] Lowe's Holoroom[/caption] In my recent report for Gartner's marketing clients, "Virtual Reality: What Marketers Need to Know Now," I share an organized and cautious approach to...

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For A Better Customer Experience Evoke Emotion Rather Than Manufacture It

by Augie Ray  |  May 26, 2016

There is a trend in customer experience circles to focus on emotion. To be sure, emotion is essential to a brand's customer experience, but focusing on emotion is a little like...

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