Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

To Be Prescriptive, You Have to Diagnose First

by Hank Barnes  |  May 16, 2017

This weekend, my daughter graduated from Med School.  My wife and I are very proud of her and the activities got me thinking about the recent emphasis on prescriptive approaches....

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Gartner's Cool Vendors in Retail Merchandising and Marketing

by Robert Hetu  |  May 4, 2017

Customer-centric merchandising and marketing require deep learning algorithms that can predict who, what, where and when consumers will browse and transact. This research will introduce CIOs to five innovative vendors...

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Simplification, Complexity, and Complication

by Hank Barnes  |  February 28, 2017

I recently had a conversation with my friend, Dave Brock.  Dave and I connect periodically to exchange ideas and thoughts on what is going on in the world of B2B...

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Being Customer First At The Upcoming Gartner Digital Marketing Conference

by Augie Ray  |  February 18, 2017

What does it mean to be “customer first,” and how can companies adopt a more customer-first mindset? That is the focus of one of the tracks at the upcoming Gartner...

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Tech Growth and Innovation & The Power of 24 Hour Tech

by Jessica Ekholm  |  February 17, 2017

I am very excited to be part of our up coming event Tech Growth and Innovation Conference in LA on the 19-21st of June this year. We have a stellar...

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6 Key Tenets of Marketing Budgeting We All Learned in College

by Kirsten Newbold  |  January 26, 2017

For most marketers budgeting season starts in September or October.  Budgeting often stretches into early February as feedback from finance and shifts in other department’s budgets have ripple effects to...

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Recognizing B2B Buying Triggers

by Hank Barnes  |  January 3, 2017

As plans continue to be refined for 2017, there is one area that I feel needs to rise to the top of sales and marketing priority lists--the identification and deep...

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What Is This 'Holy Grail' of Marketing, Anyway?

by Martin Kihn  |  November 1, 2016

"You would think that the digital advertising industry has found religion given all the talk about the legendary 'holy grail' these days." So said AdExchanger back in 2009, and seven...

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94% = Enterprise Buying Teams That Have Abandoned a Buying Effort With No Decision (in the past 2 years)

by Hank Barnes  |  September 20, 2016

The bold headline comes from our most recent Gartner survey into Enterprise Buying Dynamics.   We run this survey approximately every 18 months to understand what influences enterprise technology buyers...

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