Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

Do You Have A Strategy To Grow In FinTech?

by Rajesh Kandaswamy  |  July 22, 2015

There has been increased interest over the past few years in ‘FinTech’, where technology is used in financial services to solve problems differently or create new services. While FinTech is a...

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Create Calmness, Clarity, and Confidence - The Anti-FUD

by Hank Barnes  |  June 23, 2015

I can't tell you how many times I hear sales reps and clients talk about the need to create FUD (Fear, Uncertainty, and Doubt) in their prospects' minds.  Every time...

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Time For A Mid-year Review - How Well Have You Addressed The Impact of Digital Technologies?

by Rajesh Kandaswamy  |  June 19, 2015

It is almost the end of June and time for leaders at technology and service providers to take stock of the first 6 months, see what worked and plan any...

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The Trust Cycle - Are you Developing or Eroding Trust?

by Hank Barnes  |  June 16, 2015

In our recent survey of technology buyers one simple idea emerged from all the data points about content, interactions, and information sources.   Trust drives the buying process. Trust, or...

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Perils of Traditional Segmenting - Mobile Banking Example

by Rajesh Kandaswamy  |  April 16, 2015

A common question I get from providers is which segment to target among banks. In many cases, they have already decided on segmenting by asset size: very large global &...

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Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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Why is will.i.am pitching for the Wall Street Journal with a full-page advertisement in the…. eh, Wall Street Journal? What does this mean for Technology & Service Providers?

by Rajesh Kandaswamy  |  February 27, 2015

While flipping through the journal today, I noticed this full page ad. My initial reaction was why preach to the converted. Then it struck me that this campaign is done...

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Abandon Me Too Marketing

by Hank Barnes  |  February 24, 2015

One of the common questions I get at Gartner is "What are other companies (particularly the successful ones)  like me doing?"  And often, the "like me" comparison they are looking...

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A Great Client Engagement Not Turned Into A Great Case Study Is A Wasted Opportunity

by Rajesh Kandaswamy  |  February 10, 2015

As I listen to many services providers who serve the banking and securities industry, it strikes me that the messages rarely do justice to the work they have done at...

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Is It Time to End the Traditional Approach to Reference Management in Technology Marketing?

by Hank Barnes  |  February 3, 2015

As I mentioned in my last post, sales arranged reference calls or site visits were ranked by the technology buyers we surveyed at the bottom of most influential sales interactions....

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