Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

Perils of Traditional Segmenting - Mobile Banking Example

by Rajesh Kandaswamy  |  April 16, 2015

A common question I get from providers is which segment to target among banks. In many cases, they have already decided on segmenting by asset size: very large global &...

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Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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Why is will.i.am pitching for the Wall Street Journal with a full-page advertisement in the…. eh, Wall Street Journal? What does this mean for Technology & Service Providers?

by Rajesh Kandaswamy  |  February 27, 2015

While flipping through the journal today, I noticed this full page ad. My initial reaction was why preach to the converted. Then it struck me that this campaign is done...

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Abandon Me Too Marketing

by Hank Barnes  |  February 24, 2015

One of the common questions I get at Gartner is "What are other companies (particularly the successful ones)  like me doing?"  And often, the "like me" comparison they are looking...

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A Great Client Engagement Not Turned Into A Great Case Study Is A Wasted Opportunity

by Rajesh Kandaswamy  |  February 10, 2015

As I listen to many services providers who serve the banking and securities industry, it strikes me that the messages rarely do justice to the work they have done at...

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Is It Time to End the Traditional Approach to Reference Management in Technology Marketing?

by Hank Barnes  |  February 3, 2015

As I mentioned in my last post, sales arranged reference calls or site visits were ranked by the technology buyers we surveyed at the bottom of most influential sales interactions....

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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Tech Buyers Want Vendors to Respect Their Buying Process

by Hank Barnes  |  January 20, 2015

"Based on the 100+ marketing emails and 15+ cold calls I get a day, they seem to already have my contact details." "Vendors need to be aware of our buying...

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A Mythical Million - Where I'd Spend Extra Marketing Dollars

by Hank Barnes  |  January 6, 2015

My colleagues, Tiffani Bova and Todd Berkowitz , and I came up with an idea for an interesting (we hope!) collection of blog posts to kick off 2015.  The three...

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Caution on the Customer Experience Battlefield

by Hank Barnes  |  December 30, 2014

My colleague Jake Sorofman recently shared some results from a Gartner survey on the high level of  priority  marketing groups have given to customer experience (CX) in their 2015 plans,...

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