Gartner Blog Network

Tag: 'marketing' Blog Posts

from the Gartner Blog Network

Being Customer First At The Upcoming Gartner Digital Marketing Conference

by Augie Ray  |  February 18, 2017

What does it mean to be “customer first,” and how can companies adopt a more customer-first mindset? That is the focus of one of the tracks at the upcoming Gartner...

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Tech Growth and Innovation & The Power of 24 Hour Tech

by Jessica Ekholm  |  February 17, 2017

I am very excited to be part of our up coming event Tech Growth and Innovation Conference in LA on the 19-21st of June this year. We have a stellar...

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6 Key Tenets of Marketing Budgeting We All Learned in College

by Kirsten Newbold  |  January 26, 2017

For most marketers budgeting season starts in September or October.  Budgeting often stretches into early February as feedback from finance and shifts in other department’s budgets have ripple effects to...

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Recognizing B2B Buying Triggers

by Hank Barnes  |  January 3, 2017

As plans continue to be refined for 2017, there is one area that I feel needs to rise to the top of sales and marketing priority lists--the identification and deep...

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What Is This 'Holy Grail' of Marketing, Anyway?

by Martin Kihn  |  November 1, 2016

"You would think that the digital advertising industry has found religion given all the talk about the legendary 'holy grail' these days." So said AdExchanger back in 2009, and seven...

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94% = Enterprise Buying Teams That Have Abandoned a Buying Effort With No Decision (in the past 2 years)

by Hank Barnes  |  September 20, 2016

The bold headline comes from our most recent Gartner survey into Enterprise Buying Dynamics.   We run this survey approximately every 18 months to understand what influences enterprise technology buyers...

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Four Ways Marketers Can Stop Damaging Their Profession

by Augie Ray  |  September 15, 2016

Marketing has a marketing problem. In 2012, an Adobe study found that advertising/marketing was one of the least valuable professions to society--just 13% of survey respondents ranked it as valuable. In...

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Best Kept Secrets (including some of Gartner's) - Good or Bad?

by Hank Barnes  |  September 6, 2016

When you hear something is a best kept secret, what do you think?  Does your opinion change if it is coming from a friend?  What about if it comes from...

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Avoid These Traps When You Create a Marketing Center of Excellence

by Annamaria Virzi  |  August 25, 2016

Interest in centers of excellence is soaring. The trend has taken hold in at least one high-profile area of marketing: analytics. In Gartner’s Data-Driven Marketing Survey last year, 36% of...

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