Gartner Blog Network

Tag: 'innovation' Blog Posts

from the Gartner Blog Network

Fun Money - Innovation Without Expectation

by Chris Ross  |  February 11, 2016

One of the big insights from the Gartner 2015 CMO Spend Survey (Watch the webinar overview here) was that senior management expectations for marketing to innovate increased more than any...

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“Accelerating R&D” Key Initiatives for Life Science Manufacturers 2016

by Michael Shanler  |  January 27, 2016

Before each calendar year begins, we put a lot of effort into outlining areas of research and how these areas align with strategic key initiatives (KIs).  The life science-related  KIs...

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When IAM Meets (the Idea Of) Blockchain!

by Homan Farahmand  |  January 24, 2016

It seems the technology market has an emerging champion, Blockchain! Every day we hear how Blockchain can change the world. What most interest me is how Blockchain may affect the...

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NRF16: Digital Commerce Highs and Lows

by Kirsten Newbold  |  January 22, 2016

Virtual reality apartments, life-sized Wizard of Oz personalized displays and digitally enabled grocery stores all played into my experience at NRF this week. In just over two days of sessions,...

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Disruptive Innovation Requires Seeing Problems with Fresh Eyes

by Jake Sorofman  |  January 21, 2016

Clayton Christensen gave us the idea of creative destruction, which urges business leaders to actively replace products and/or business models before markets do it for them. Lester Thurow talked about...

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CEOs: before calling for more digital innovation - answer 3 essential questions.

by Mark Raskino  |  December 16, 2015

Issuing a vague call for more digital innovation without thinking how your people are likely to respond to it, could do more harm than good. https://soundcloud.com/markraskino/3-innovation-questions-ceos-must-be-able-to-answer Listen above or read below, the...

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When Setting Marketing Budgets, Follow the Money—But Not the Herd

by Jake Sorofman  |  October 27, 2015

The classic American film All the President’s Men popularized the phrase “follow the money,” which suggested that many truths could be discovered by watching the exchange of the almighty buck....

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Shifting Sands Of Marketing: Gartner 2015-2016 CMO Spend Survey

by Simon Yates  |  October 22, 2015

For Marketers, the times -- as the Bob Dylan song goes -- are a-changin'. Our latest Gartner 2015-2016 CMO Spend Survey reveals some interesting insights into the mindset of today's marketing...

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Sometimes More is Just More, Not Better

by Kirsten Newbold  |  October 2, 2015

Buy now. Buy now. Buy now. An agency that I was talking to recently had to talk their client off a ledge. A ledge of adding buy now buttons to...

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Google Creates Its Own Parent - What Does It Mean For Technology Providers?

by Rajesh Kandaswamy  |  August 13, 2015

Google announced that they are creating a new parent ‘Alphabet’. Alphabet will be a collection of companies, with Google being the largest revenue generating one among them. Others in the...

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