Gartner Blog Network

Tag: 'innovation' Blog Posts

from the Gartner Blog Network

When Setting Marketing Budgets, Follow the Money—But Not the Herd

by Jake Sorofman  |  October 27, 2015

The classic American film All the President’s Men popularized the phrase “follow the money,” which suggested that many truths could be discovered by watching the exchange of the almighty buck....

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Shifting Sands Of Marketing: Gartner 2015-2016 CMO Spend Survey

by Simon Yates  |  October 22, 2015

For Marketers, the times -- as the Bob Dylan song goes -- are a-changin'. Our latest Gartner 2015-2016 CMO Spend Survey reveals some interesting insights into the mindset of today's marketing...

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Sometimes More is Just More, Not Better

by Kirsten Newbold  |  October 2, 2015

Buy now. Buy now. Buy now. An agency that I was talking to recently had to talk their client off a ledge. A ledge of adding buy now buttons to...

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Google Creates Its Own Parent - What Does It Mean For Technology Providers?

by Rajesh Kandaswamy  |  August 13, 2015

Google announced that they are creating a new parent ‘Alphabet’. Alphabet will be a collection of companies, with Google being the largest revenue generating one among them. Others in the...

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Keeping Busy with Data Strategy

by Doug Laney  |  May 27, 2015

Occasionally new or prospective clients inquire about how we analysts specifically are helping business and technology leaders accelerate and improve their information and analytics related capabilities. Well, as part of...

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A Market of One: A Note to All Innovators

by Jenny Sussin  |  May 13, 2015

Working in technology today is...interesting. The pace of innovation is unlike anything we've ever seen. Seriously, it's unlike anything we have ever seen in the history of mankind. So there...

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Your Home Will Be Connected. Here Are Three Options.

by Pete Basiliere  |  May 1, 2015

Innovation in the connected home environment is flourishing, leading to more intelligent and integrated connected home platforms. Based on the 2014 Gartner consumer survey, 16% of U.S. online households (equivalent...

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Is Self-Service Creating Acceptance of Average?

by Hank Barnes  |  March 17, 2015

I've been on vacation this week with some think time (and a lot of cough time--vacationing with your worst cold in years is note ideal) and one of the ideas...

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Two Simple Ways to Get Smarter About Innovation

by Jake Sorofman  |  February 10, 2015

While expert opinion may be divided on whether the rate of failure for new tech ventures has in fact declined, I’ve seen far fewer sock puppets skulking around in the...

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5 Predictions for Marketing in 2016

by Laura Mclellan  |  December 12, 2014

No, that’s not a typo in the title – these are predictions for marketing in 2016. There are plenty of articles and blogs predicting what will happen in marketing in...

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