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Four Takeaways From The Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  July 18, 2017

It has been a few weeks since the conference ended.    I again want to thank everyone that joined us in Huntington Beach.  The feedback has been extremely positive, which...

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Reflections on Positioning

by Hank Barnes  |  June 13, 2017

Last Sunday, Jack Trout passed away.   There are plenty of stories about his legacy that you can find via Google (here is one from the New York Times).  ...

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5 Reasons Why Businesses Introducing IoT-Driven Solutions Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 19, 2017

You are an enterprise in a more traditional, non-technology, segment.   But the Internet of Things is changing everything for you.  You now have introduced (or are planning or considering introducing) new...

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5 Reasons Why Technology Startups Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 18, 2017

You are an innovator.  You’ve created a new technology driven product or service (e.g. software, SaaS, or maybe a new IT service) that you are selling to enterprises (whether they...

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5 Reasons Why Large Technology Firms Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 18, 2017

You are a leader in your market—or in many markets – and you have a strong enterprise customer base that has bet many aspects of their business on you.  You...

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3 Reasons to Sponsor the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 17, 2017

If you follow my blog this week, you'll notice a flow of posts (one today, 3 more coming over the next few days) exploring reasons for different type of technology vendors...

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5 Reasons Why IT Services and Technology Consulting Firms Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 17, 2017

You are the final answer.   Without you, enterprises often don’t get full value from their technology investments.  You put everything together and address the last mile of solutions.   You bring...

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Quality and Comprehensiveness Matter Most for Account Based Marketing

by Hank Barnes  |  April 4, 2017

This past week, I spent some time peer reviewing some upcoming research on account based marketing (ABM) being developed by my colleagues Todd Berkowitz and Julian Poulter.  It is a...

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Planning Your Schedule to Get the Most From the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  March 7, 2017

Registration is open for the Gartner Tech Growth and Innovation Conference and are coming in at a steady rate.   I'm confident that this year's event will be bigger and...

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