Gartner Blog Network

Tag: 'focus-group' Blog Posts

from the Gartner Blog Network

Toshiba's Experiment in Ultrabook Marketing

by Angela Mcintyre  |  July 9, 2012

The Toshiba “medical test subject” ad is edgy, a bit gross, and caused a stir.  From the buzz, viewers remember Toshiba after seeing it.  Yet, the  images and portrayal of...

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Smartphones: The "Go-to" Internet Device

by Angela Mcintyre  |  November 28, 2011

I was behind the mirror for a few consumer focus groups Gartner held recently.  We asked consumers in six cities about how they use technology, attitudes about consumer electronics, and...

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