Gartner Blog Network

Tag: 'facebook' Blog Posts

from the Gartner Blog Network

Who Ruined Social Media?

by Jenny Sussin  |  April 28, 2016

Someone asked me about Twitter's stock price the other day to which I replied: I know nothing of stocks, but I'll happily tell you who I think is ruining it...

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The “C” in OCP Is for Coolness

by Andrew Lerner  |  March 22, 2016

This is a guest blog from Joe Skorupa There has been a lot of coverage of the latest Open Compute announcements by Facebook, Google and Microsoft. Some saw these announcements...

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The Disappointment of Social Sentiment Analysis

by Jenny Sussin  |  February 26, 2016

This blog post also appears on LinkedIn. For years - clients have been calling us about social analytics and for years their excitement had been rooted in a particular type...

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IBM iX, The Whole Egg, and the Agency of Tomorrow

by Jay Wilson  |  February 5, 2016

In just the past week, IBM Interactive Experience (IBM iX) announced three acquisitions of smaller agencies – Aperto and exc.io in Europe, along with Columbus, OH based Resource/Ammirati. It’s easy...

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Three Customer Experience Lessons From Social Media Performance in 2015

by Augie Ray  |  January 12, 2016

In 2011, back when social media hype was at its greatest, I wrote about the "slow-motion social media valuation bubble burst." Since then, year after year, social business and social...

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IBM Watson Helps Consumers Shop

by Robert Hetu  |  December 4, 2015

Don't miss out on those hot items for Christmas! The IBM Watson Trend App has launched for smart phones, marking a first use of smart machines to directly interact with...

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Despite Earnings Gloom, Don't Count Twitter Out

by Jay Wilson  |  October 28, 2015

Despite Wall Street's pessimism following Twitter's 3Q earnings call yesterday, I heard several reasons to be optimistic about the social network from a marketing perspective. Twitter has struggled to gain traction...

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3 Questions to Ask Before Connecting Audiences Across Social Networks

by Jennifer Polk  |  October 6, 2015

Before you invite customers, fans or followers to connect with you across social networks, read this post to avoid alienating your audience. You've launched a Facebook page and a Twitter...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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Will “Facebook At Work,” Work?

by Mike Gotta  |  January 15, 2015

Last November’s speculation that Facebook was entering the enterprise social networking space was confirmed this week as the company revealed additional information about it’s Facebook at Work service. Several analysts...

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