Gartner Blog Network

Tag: 'facebook' Blog Posts

from the Gartner Blog Network

WhatsApp Removes Wall to Businesses - Businesses Pop Champagne

by Jenny Sussin  |  August 30, 2016

Over the last week or so, there have been a lot of news articles flying around about WhatsApp being open for businesses and businesses are losing their collective minds with...

Read more »

Who Ruined Social Media?

by Jenny Sussin  |  April 28, 2016

Someone asked me about Twitter's stock price the other day to which I replied: I know nothing of stocks, but I'll happily tell you who I think is ruining it...

Read more »

The “C” in OCP Is for Coolness

by Andrew Lerner  |  March 22, 2016

This is a guest blog from Joe Skorupa There has been a lot of coverage of the latest Open Compute announcements by Facebook, Google and Microsoft. Some saw these announcements...

Read more »

The Disappointment of Social Sentiment Analysis

by Jenny Sussin  |  February 26, 2016

This blog post also appears on LinkedIn. For years - clients have been calling us about social analytics and for years their excitement had been rooted in a particular type...

Read more »

IBM iX, The Whole Egg, and the Agency of Tomorrow

by Jay Wilson  |  February 5, 2016

In just the past week, IBM Interactive Experience (IBM iX) announced three acquisitions of smaller agencies – Aperto and exc.io in Europe, along with Columbus, OH based Resource/Ammirati. It’s easy...

Read more »

Three Customer Experience Lessons From Social Media Performance in 2015

by Augie Ray  |  January 12, 2016

In 2011, back when social media hype was at its greatest, I wrote about the "slow-motion social media valuation bubble burst." Since then, year after year, social business and social...

Read more »

IBM Watson Helps Consumers Shop

by Robert Hetu  |  December 4, 2015

Don't miss out on those hot items for Christmas! The IBM Watson Trend App has launched for smart phones, marking a first use of smart machines to directly interact with...

Read more »

Despite Earnings Gloom, Don't Count Twitter Out

by Jay Wilson  |  October 28, 2015

Despite Wall Street's pessimism following Twitter's 3Q earnings call yesterday, I heard several reasons to be optimistic about the social network from a marketing perspective. Twitter has struggled to gain traction...

Read more »

3 Questions to Ask Before Connecting Audiences Across Social Networks

by Jennifer Polk  |  October 6, 2015

Before you invite customers, fans or followers to connect with you across social networks, read this post to avoid alienating your audience. You've launched a Facebook page and a Twitter...

Read more »

So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

Read more »