Gartner Blog Network

Tag: 'employee-engagement' Blog Posts

from the Gartner Blog Network

Customer Experience: Marketing's Pull to Balance Its Push

by Augie Ray  |  September 19, 2016

The key to building a healthy brand is to balance marketing's push with its pull. Push strategies drive immediate financial benefit by pressing messages, offers, and products at customers. Customer...

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Marketers' Questions about Customer Experience and the New Customer Journey

by Augie Ray  |  August 2, 2016

Last week I provided a free webinar about customer experience. I presented a new customer journey, one that is based not upon mass media era processes and behaviors but on the...

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Influencer Marketing: Trading on Trust

by Jennifer Polk  |  February 5, 2016

"It takes two to do the trust tango--the one who risks (the trustor) and the one who is trustworthy (the trustee); each must play their role.” ~ Charles H. Green, The...

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Move to the “3D Employee” and Embrace Well-being

by Elise Olding  |  June 26, 2013

There’s an abundance of chatter these days about employee engagement. It has become the “fix” for many of the ills identified in our workplaces. I would propose that this view...

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“Engagification”of the Enterprise – Gamification and Employee Engagement

by Elise Olding  |  November 14, 2012

I had the pleasure of crafting one of Gartner’s top predicts for 2013: By 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business...

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