Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Should Marketing Leaders Hire for Skillset or Mindset?

by Jennifer Polk  |  November 25, 2015

Following a recent blog post, An Idea without Execution is a Dream, one reader commented that the biggest roadblock to marketing execution was a lack of talent. As digital marketing...

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A Data-Driven Marketer's Thanksgiving List

by Martin Kihn  |  November 25, 2015

Let's admit it: we have a lot to be thankful for this holiday season. Data, data everywhere -- and each year it seems to tell us so much more, while...

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How Recommendation Engines Work

by Martin Kihn  |  November 19, 2015

Welcome back, marketers! Let me make a recommendation. People like you who enjoyed last week's installment entitled "What Happened to the Netflix Prize?" -- about the retirement of America's first...

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‘Twas the Month before Christmas…

by Jennifer Polk  |  November 13, 2015

There are 41 days left until Christmas and the only people more excited than kids are marketers who’ve been busy planning campaigns aimed at driving clicks and conversion. From retail-specific...

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What Happened to the Netflix Prize?

by Martin Kihn  |  November 3, 2015

You remember it: the highly publicized competition in which no less than the world as we know it was challenged to beat Netflix's incumbent recommendation engine by -- well, I...

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The Enemy of a Flawed Business is Great Marketing

by Jennifer Polk  |  October 30, 2015

Most marketers are looking for tips and tricks to make their marketing programs great. But what happens if your marketing is great and your business is only…good? A good business...

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Marketers in Toyland

by Andrew Frank  |  October 30, 2015

Marketers, what’s on your holiday gift list this year? Some shiny new ad tech? Advanced analytics? Maybe new content marketing many choices! Although we’re still a holiday away from...

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What Marketers Should Know About Big Data

by Martin Kihn  |  October 27, 2015

There’s a quote near the top of Philipp Janert’s instant classic Data Analysis Using Open Source Tools: [I]t seems that for many people in the tech field, ‘data’ has become...

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An Idea without Execution is a Dream

by Jennifer Polk  |  October 23, 2015

Marketers are known for creative ideas, but an idea without execution is a dream. Much attention is paid to strategy, vision and planning, but equal or greater time should be...

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Multichannel vs Omni-Channel Marketing

by Jennifer Polk  |  October 16, 2015

Do you practice multichannel marketing or omni-channel marketing? Is it merely semantics or is there a material difference? If there is a difference, then why should marketers favor one over...

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