Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

The Internet of Blings and Pings

by Martin Kihn  |  July 2, 2015

And just when you thought Big Data couldn't get any bigger -- it can't. Along comes the Internet of Things (IoT) to make it look like a falling Bieber. The...

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Five Ways Marketers Are Using Advanced Analytics

by Martin Kihn  |  June 30, 2015

Interest from Gartner's marketing clients in advanced analytics is accelerating at a frantic pace. We have seen a rise in inquiry volume in the past year on an increasingly broad...

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An Ode to Code

by Martin Kihn  |  June 17, 2015

In case you missed it, Bloomberg BusinessWeek did something odd this week: launched a double issue consisting of a single, novella-length essay by a lone author, Paul Ford, a computer jock...

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A Loyalty Management Screenplay

by Adam Sarner  |  June 10, 2015

In the U.S. alone, loyalty membership is approaching the 3 billion mark. A Gartner consumer survey shows that 62% of respondents are members of one or more loyalty programs. However, more...

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The Real Reason You Don't Have Enough Time

by Martin Kihn  |  May 26, 2015

Welcome back, marketers! Hope you made it a good one: stayed away from the IM, email, electric gossip, group chats, Twitter sprawl, trade headlines, news links, Facebook jacking and all...

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Marketing Lessons from Dr. Nash

by Andrew Frank  |  May 25, 2015

With the passing of Nobel Laureate John Nash comes an opportunity to look beyond the popular story of his vexed personal life as recounted in “A Beautiful Mind” and discover – or...

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Is Social Marketing the New Multichannel Marketing Power Center?

by Julie Hopkins  |  May 22, 2015

I have two coverage areas at Gartner. Multichannel marketing and social marketing. They’re both digital, and they certainly overlap. But taking each agenda out for a spin feels different. One...

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Are marketers missing the mark when it comes to personalization?

by Jennifer Polk  |  May 21, 2015

Recently, I spoke on the topic of data-driven personalization at Gartner’s Digital Marketing Conference. Since I had a room full of marketers, I used the opportunity to conduct an informal poll...

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Why the Coming Mobile Ad Wars Matter to Marketers

by Andrew Frank  |  May 18, 2015

FT recently broke the story of alleged plans by mobile carriers in Europe to use ad-blocking tech from a company called Shine to intercept ads on their networks. Shine is...

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How Digital Commerce Can Be Like a Great Concierge

by Martin Kihn  |  May 15, 2015

Last week, we held our first-ever Gartner Digital Marketing Conference in San Diego. It took place at the Manchester Grand Hyatt, a high-ceilinged, capacious edifice, across the street from a...

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