Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Three Lessons CrossFit Taught Me About Data Science

by Christi Eubanks  |  May 26, 2016

Coming back to the blog after a long hiatus hurts almost as good as coming back to CrossFit after a week off of workouts while in San Diego for the Gartner...

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A Brief, Incredible History of Marketing Data Matching

by Martin Kihn  |  May 16, 2016

Now if that's not an enticing blog title calculated to maximize customer engagement ... well, then it isn't. But it's an important topic, friends. As you'll remember, not long ago we...

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Hot Trend for B2B Marketers: Account-Based Marketing

by Noah Elkin  |  May 6, 2016

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals. In fact, according to our CMO Spend...

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My Multichannel Campaign Management MQ Hat Trick: Learnings from My Third One on the Books

by Julie Hopkins  |  May 6, 2016

A little over two weeks ago, our team published the Multichannel Campaign Management Magic Quadrant, turning our eyes once again to the providers of technology designed to coordinate and orchestrate...

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What Is "Identity," Anyway?

by Martin Kihn  |  May 5, 2016

We've been hearing a lot about identity lately. Cross-device identity, recognition, mapping and matching. Cross-platform, personified, hashed and deduplicated. There are obvious benefits to knowing who we're talking to in...

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5 Not-So-Easy Pieces: Who Owns Multichannel Marketing?

by Noah Elkin  |  April 27, 2016

When analysts get to talking, the conversation sometimes takes a reflective turn. One recent exchange raised the question whether all marketing today is (or should be) multichannel. The answer is less obvious than...

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Generation Emoji

by Jay Wilson  |  April 26, 2016

My third grader hosted a sleepover party the other night.  She and her friends pulled out all the stops, playing with American Girl Dolls, weaving bracelets, playing Minecraft. And of...

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Smart Machines and Marketing: What's Next?

by Martin Kihn  |  April 15, 2016

In addition to being a quasi-mystical gladiatorial wonder of early '60s cinema, Quo Vadis? is a Latin phrase meaning: "Where are you going?" And as though bumping into St. Peter...

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Big Data Short

by Jennifer Polk  |  April 13, 2016

Consider the possibility of a big data bubble.  "The Big Short", a film based on a book by Michael Lewis, shows how the housing  bubble formed and how a handful...

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10 (More) Myths Martech Vendors Want You To Believe

by Martin Kihn  |  April 8, 2016

Imagine you're listening to this: "You're way behind the curve. You can buy a fully integrated digital marketing suite. Our tools will meet all your needs. We can serve as your marketing data...

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