Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

3 Questions to Ask Before Connecting Audiences Across Social Networks

by Jennifer Polk  |  October 6, 2015

Before you invite customers, fans or followers to connect with you across social networks, read this post to avoid alienating your audience. You've launched a Facebook page and a Twitter...

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Ratings and Reviews Get Personal

by Jennifer Polk  |  October 2, 2015

Ratings and reviews are quickly becoming one of the most used features in digital commerce marketing. They can improve SEO, inform customers’ purchase decisions and increase conversion. But what happens...

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3 Ways to Improve Social Marketing Results

by Jennifer Polk  |  September 25, 2015

Gartner’s recent Multichannel Marketing Survey shows the power of social marketing as part of the multichannel marketing mix, from building brand awareness to converting fans and followers into customers to...

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What Oracle's Acquisition of Maxymiser Really Means

by Martin Kihn  |  September 22, 2015

It’s not what you think. Now that the dust has settled on one of the quietest marketing technology acquisitions of the year – that of Maxymiser by Oracle on August...

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The Evolution of Marketing Measurement

by Christi Eubanks  |  September 18, 2015

"It would be nice if all of the data which sociologists require could be enumerated because then we could run them through IBM machines and draw charts as the economists...

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What the Past Says About the Future of Ad Tech

by Martin Kihn  |  September 15, 2015

Despite what you've heard, this is not the first generation to face the rush of disruption, crumbling institutions and fortunes made by mysterious engineers. We are not the first to...

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Getting Your Mobile Marketing Mojo

by Adam Sarner  |  September 11, 2015

Mobile Marketing is now in center focus. Smartphones and tablet users are expected to approach 7 billion by 2020. The wearable electronics market for personal fitness alone will reach $5...

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MKTG 102: Foundations of Marketing Analytics

by Christi Eubanks  |  September 3, 2015

The smell of football tailgates and fresh erasers. Even with school days long behind me, it's a Pavlovian cue to snap out of my summer daze and get studious again (or blogging...

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The Digital Marketing Slush Fund

by Andrew Frank  |  August 27, 2015

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should,...

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Back-to-School Special: Big Data Analytics

by Martin Kihn  |  August 26, 2015

More tragic than the dying bleats of summer is this sad story: Big Data is not intrinsically suited to analytics. I'm sorry, but it's true. Distributed storage and massive scale can...

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