Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

"We Lost the Battle But Won the War": A Conversation with Megan Pagliuca

by Martin Kihn  |  February 21, 2017

As CEO of Omnicom Media Group’s Accuen since 2015, Megan Pagliuca has been inspiring the “next evolution of programmatic” – focusing on open pricing, automation and elevating machine-driven media from a...

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Suit Up for the Gartner Marketing Conference to See How an NBA Team Creates Winning Mobile Moments

by Mike Mcguire  |  February 21, 2017

NBA basketball games – good NBA basketball games – always have a dynamic ebb and flow of athleticism and coaching strategy with the fans amplifying the narrative of the game...

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Programmatic Pioneer: The Journey of John Nardone

by Martin Kihn  |  January 17, 2017

When he and his team placed the first two paid banner ads -- ever -- on Wired's online magazine, Hotwired.com, back in 1994, John Nardone didn’t feel like a seer....

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Ten Commandments for Social Command Centers

by Christi Eubanks  |  September 16, 2016

Nearly a decade into existence and social marketing is fledgling when it comes to proving business value. Marketers insist that social is important at every stage of the customer journey,...

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Four Ways to Drive Digital Commerce Innovation

by Jennifer Polk  |  July 14, 2016

Digital commerce exemplars don’t merely convert their product catalogues into ecommerce sites and mobile commerce applications. Leaders in commerce achieve success by disrupting the customer buying journey itself, starting with...

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Don't Read This Blog Post

by Martin Kihn  |  July 2, 2016

Happy 4th, marketers! Today I'm happy to guide you away from this idle forum to a couple of extraordinarily well-delivered arguments with relevance to us all. Both are beautifully done,...

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Preparing Multichannel Marketing for the Internet of Things

by Noah Elkin  |  June 15, 2016

With an installed base of 21 billion internet-connected objects and $3 trillion in spending projected for 2020, there's little wonder why the Internet of Things (IoT) has reached the Peak of...

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Three Lessons CrossFit Taught Me About Data Science

by Christi Eubanks  |  May 26, 2016

Coming back to the blog after a long hiatus hurts almost as good as coming back to CrossFit after a week off of workouts while in San Diego for the Gartner...

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Is marketing passion bringing you too close for comfort?

by Jennifer Polk  |  March 28, 2016

You've put blood, sweat and tears into it, dedicated countless hours to planning and analysis, and passionately persuaded others to get on board. It's your marketing program. Maybe it's the next...

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Super Bowl or Super Bad? What Happened to Big Ad Moments During the Big Game?

by Jennifer Polk  |  February 9, 2016

Last night millions of viewers sat captivated, less by the disappointing rivalry between the Broncos and the Panthers, and more by the Super Bowl ads that ranged from bold to...

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