Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Attention Angel: Ad Tech Adventures of Jonah Goodhart

by Martin Kihn  |  August 9, 2017

When Oracle acquired Moat in April 2017 for a reported $850 million, it was seen as a shrewd addition to the coalescing Oracle Data Cloud and a rare streak of...

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Dynamic Creative and the Automated Brand

by Martin Kihn  |  August 1, 2017

In May, the IAB released version 1.0 of its Dynamic Content Ad Standard – only seven short years after its first OpenRTB spec. That 84-month lag points to the relative status of dynamic creative...

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Six Degrees of Marketing Identity

by Martin Kihn  |  July 21, 2017

Imagine two scenarios: Scenario #1: Lizzy shops for a tartan dog leash on and makes a purchase. She is bombarded with ads for the same leash for months. Frustrated, she...

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Master Scannable Marketing to Link with Customers Online and Offline

by Mike Mcguire  |  July 14, 2017

A canonical trope of certain genres of Science Fiction and Fantasy novels deals with a character's ability to move between the mortal world and a parallel world (in Fantasy it's...

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What Marketers Can Learn from Hollywood

by Martin Kihn  |  June 27, 2017

There is a poem in the check-out aisle and an epic in the end caps. We immerse ourselves in retail and sign on to brands. Our purchases are casting calls...

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Whole Amazon: When Physical and Digital Commerce Converge (or Collide)

by Jennifer Polk  |  June 22, 2017

Last week, Amazon announced plans to acquire grocer, Whole Foods. At first glance this seems like a smart solution to the convergence of physical and digital commerce and a logical progression...

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Martech's Fables of Abundance

by Noah Elkin  |  May 25, 2017

Every year, the LUMAscapes proliferate; every year, Scott Brinker's marketing technology landscape grows denser. Now featuring more than 5,000 companies (up from around 3,500 last year), you practically need superpowers just...

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Marketing Innovation and the Rules of Cool

by Ewan Mcintyre  |  May 22, 2017

In the interest of research, I did a quick (unscientific) scan of LinkedIn this morning – I searched for the words “innovation” and “marketing”, and was interested to note the...

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Accidental Ad Tech: The Voyage of Bill Wise

by Martin Kihn  |  May 16, 2017

Before he became CEO of Mediaocean, sold last year to Vista Partners for $720 million; before he ran Yahoo's global ad platform business and was president of Right Media and...

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