Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

MKTG 102: Foundations of Marketing Analytics

by Christi Eubanks  |  September 3, 2015

The smell of football tailgates and fresh erasers. Even with school days long behind me, it's a Pavlovian cue to snap out of my summer daze and get studious again (or blogging...

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The Digital Marketing Slush Fund

by Andrew Frank  |  August 27, 2015

A CIO, CMO, and CFO walk into a bar. The CFO says, “OK gentlemen, who’s buying?” (Yes, they’re all men.) The CIO points to the CMO and says, “He should,...

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Back-to-School Special: Big Data Analytics

by Martin Kihn  |  August 26, 2015

More tragic than the dying bleats of summer is this sad story: Big Data is not intrinsically suited to analytics. I'm sorry, but it's true. Distributed storage and massive scale can...

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Confessions of a Show Business Exile

by Martin Kihn  |  August 20, 2015

Many of us who majored in marketing did so because we mistook it for show business. This, we will never admit. Marketing seemed from a distance to be as close...

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#TBT: Oddly Modern Marketing in 1960s Rural Wisconsin

by Martin Kihn  |  August 13, 2015

I recently stumbled across an article from the December 1961 issue of a magazine called Business Automation (courtesy of the superfun retro-modern blog ModernMechanix). It blew what little of my...

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Outsourcing Services vs. Software -- Is There Really a Difference?

by Martin Kihn  |  August 7, 2015

This week, we're highlighting the topic of outsourcing, and there's little doubt agencies of all sizes are fingering their worry beads, even as clients increasingly look for outside help. More big media...

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Why Your Analytics Hire Is So Elusive

by Christi Eubanks  |  August 3, 2015

Yesterday I was scanning LinkedIn job postings for "marketing analytics" positions, because I like to stay on top of who's hiring and at what level. My search returned 26,000 openings, so if you're...

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Summer Reading for Digital Marketers: Vendors Like Water (Blasting Out of a Firehose)

by Mike Mcguire  |  July 31, 2015

Are marketers at risk of falling into the trap many skiers and surfers fall into? That trap being the one that usually manifests itself by a skier or surfer saying...

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How Does a DMP Really Work?

by Martin Kihn  |  July 30, 2015

As we were saying, the mighty DMP -- Data Management Platform -- is much beloved of digital marketers and advertisers. It's a "nexus system," lying at the crux of so...

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Before We Lose the Thread Completely . . . Convenience, Clarity Certainty

by Mike Mcguire  |  July 20, 2015

Somewhere between the advent of iOS 7, Android's Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects.   We...

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