Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

3 Ways to Advance Your Use of Digital Marketing Metrics

by Jennifer Polk  |  April 17, 2015

John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half." Unfortunately, Wanamaker is quoted as saying this in early 1900s,...

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Making Content Marketing Work

by Mike Mcguire  |  April 6, 2015

Speeds & feeds. "Hero" shots. Print ads. Product placement. Really expensive TV advertisements featuring celebrity endorsements. Pitching a product and service back when those phrases dominated marketing and advertising discussions...

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Y'all Come! (to San Diego)

by Julie Hopkins  |  April 2, 2015

You ever sit there and wonder how or when certain “files” in your brain were created? On one hand, I know exactly why the words of the “Diff’rent Strokes” theme song...

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Upon Exiting Stage Left: Jennifer Beck's Advice to Marketers

by Pete Basiliere  |  March 31, 2015

Sound parting advice for marketers from Jennifer Beck, Gartner VP, Distinguished Analyst and Research Fellow Emeritus on her retirement. Take a few minutes to think about it. In Jennifer's words: I...

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Upon Exiting Stage Left: Advice to Marketers

by Jennifer Beck  |  March 31, 2015

I was making my way down the beach in Captiva, Florida, hooked to my iPhone that was jammed into the front of my bathing suit, headphones wrapped around my sun...

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How To Know if a Robot Will Take Your Marketing Job

by Martin Kihn  |  March 27, 2015

Leave it to M.I.T. to make us realize, once again, how mentally mundane we are. I speak here as a human being. A relatively recent book from two non-robots at...

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5 Stages of Grief in Embracing Digital Marketing

by Jennifer Polk  |  March 27, 2015

Digital marketing has been known to cause strange behavior, especially among traditional marketers. I call it the 5 stages of grief in embracing digital marketing. I’ve seen it in companies...

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The Hard Work of Getting Better Insights from Social and Mobile Investments: Why You Need to Do it Now

by Julie Hopkins  |  March 24, 2015

Ask anyone on the Gartner for Marketing Leaders team, and they’ll tell you the last few weeks have been a production blitz. We’re all putting finishing touches on our conference...

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The Personification of Digital Marketing

by Andrew Frank  |  March 20, 2015

Digital marketing has been a wellspring of new and re-purposed vocabulary. From “1st-party data” through “engagement,” and “programmatic” to “verification” this industry has not been shy about injecting words with...

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Using Analytics to Power Mobile and Social Marketing

by Mike Mcguire  |  March 20, 2015

It's a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization --...

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