Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

The Internet of Things — Should Marketers Care?

by Charles Golvin  |  September 22, 2016

I presented a session titled “How the IoT Will Fit Into Your Marketing Strategy” (playback free but registration required) this past May at Gartner’s Digital Marketing Conference in San Diego...

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How Cross-Device Identity Matching Works (part 2)

by Martin Kihn  |  September 20, 2016

Cross-device identity matching is the way marketers try to map devices and browsers to the same consumer to improve personalization and measurement. in our super-popular Part 1, we got half-way...

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Ten Commandments for Social Command Centers

by Christi Eubanks  |  September 16, 2016

Nearly a decade into existence and social marketing is fledgling when it comes to proving business value. Marketers insist that social is important at every stage of the customer journey,...

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The Flipside Of Testing And Optimization

by Ewan Mcintyre  |  September 8, 2016

For a man that spends his life talking about digital, I have a pretty deep love for analogue. My house (and garage) are full of long-since outmoded formats - I...

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Why You're Better At Digital Marketing Than You Think

by Martin Kihn  |  August 19, 2016

A few years ago, a survey came out revealing more than half of marketers felt they weren't very "proficient" in digital techniques. Evidence abounds that the forces of disruption have left many groups...

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Distributed Marketing Hinges on Orchestration

by Noah Elkin  |  August 10, 2016

It's easy to ask the wrong question, as my colleague Augie Ray pointed out in a recent post. But why do marketers ask the wrong question? And how does the right...

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Zooming Out - 2016 Gartner Hype Cycle for Digital Marketing and Advertising

by Chris Ross  |  August 9, 2016

"Hype - an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect." Hype, by definition should make us all a little wary. Gartner...

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Taylor Swift and the Rise of the Unbrand

by Martin Kihn  |  August 2, 2016

Let’s think about Taylor Swift as a brand – a symbol of the way the most successful current brands (and politicians) present themselves, often without knowing it. Forget for now...

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The Running (Marketing) Man

by Ewan Mcintyre  |  July 28, 2016

The other month Christi Eubanks published a great post comparing marketing analytics and CrossFit. It's been a while since I've stepped in a gym - not because I'm averse to exercise, but...

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Silos Belong on Farms, Not in Your Marketing Organization

by Noah Elkin  |  July 20, 2016

The prevalence of farming metaphors in business has always struck me as an odd mismatch, especially when it comes to marketing. Take the fastest-moving, most cutting-edge part of your average...

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