Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

How Does a DMP Really Work?

by Martin Kihn  |  July 30, 2015

As we were saying, the mighty DMP -- Data Management Platform -- is much beloved of digital marketers and advertisers. It's a "nexus system," lying at the crux of so...

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Before We Lose the Thread Completely . . . Convenience, Clarity Certainty

by Mike Mcguire  |  July 20, 2015

Somewhere between the advent of iOS 7, Android's Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects.   We...

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Four Truths and One Lie About Marketing Analytics

by Christi Eubanks  |  July 17, 2015

This week we’ll publish the 2015 Data-Driven Marketing Survey, which shows significant growth for the discipline in terms of spend, team size, and sophistication. More than 250 marketing professionals responded to our...

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Building Segments for Digital Marketing

by Martin Kihn  |  July 16, 2015

Smart segments and personas are wingmen in the flight toward personalized customer experiences and precise media and content targeting. Customers increasingly expect a personalized experience, yet many marketers feel their...

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The Internet of Blings and Pings

by Martin Kihn  |  July 2, 2015

And just when you thought Big Data couldn't get any bigger -- it can't. Along comes the Internet of Things (IoT) to make it look like a falling Bieber. The...

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Five Ways Marketers Are Using Advanced Analytics

by Martin Kihn  |  June 30, 2015

Interest from Gartner's marketing clients in advanced analytics is accelerating at a frantic pace. We have seen a rise in inquiry volume in the past year on an increasingly broad...

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An Ode to Code

by Martin Kihn  |  June 17, 2015

In case you missed it, Bloomberg BusinessWeek did something odd this week: launched a double issue consisting of a single, novella-length essay by a lone author, Paul Ford, a computer jock...

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A Loyalty Management Screenplay

by Adam Sarner  |  June 10, 2015

In the U.S. alone, loyalty membership is approaching the 3 billion mark. A Gartner consumer survey shows that 62% of respondents are members of one or more loyalty programs. However, more...

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The Real Reason You Don't Have Enough Time

by Martin Kihn  |  May 26, 2015

Welcome back, marketers! Hope you made it a good one: stayed away from the IM, email, electric gossip, group chats, Twitter sprawl, trade headlines, news links, Facebook jacking and all...

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Marketing Lessons from Dr. Nash

by Andrew Frank  |  May 25, 2015

With the passing of Nobel Laureate John Nash comes an opportunity to look beyond the popular story of his vexed personal life as recounted in “A Beautiful Mind” and discover – or...

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