Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

5 Not-So-Easy Pieces: Who Owns Multichannel Marketing?

by Noah Elkin  |  April 27, 2016

When analysts get to talking, the conversation sometimes takes a reflective turn. One recent exchange raised the question whether all marketing today is (or should be) multichannel. The answer is less obvious than...

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Generation Emoji

by Jay Wilson  |  April 26, 2016

My third grader hosted a sleepover party the other night.  She and her friends pulled out all the stops, playing with American Girl Dolls, weaving bracelets, playing Minecraft. And of...

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Smart Machines and Marketing: What's Next?

by Martin Kihn  |  April 15, 2016

In addition to being a quasi-mystical gladiatorial wonder of early '60s cinema, Quo Vadis? is a Latin phrase meaning: "Where are you going?" And as though bumping into St. Peter...

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Big Data Short

by Jennifer Polk  |  April 13, 2016

Consider the possibility of a big data bubble.  "The Big Short", a film based on a book by Michael Lewis, shows how the housing  bubble formed and how a handful...

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10 (More) Myths Martech Vendors Want You To Believe

by Martin Kihn  |  April 8, 2016

Imagine you're listening to this: "You're way behind the curve. You can buy a fully integrated digital marketing suite. Our tools will meet all your needs. We can serve as your marketing data...

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Marketers, Stop Looking to Agencies to Fix Long Term Problems with Short Term Solutions

by Jennifer Polk  |  April 5, 2016

Tomorrow, my colleague, Jay Wilson and I will host a free webinar on our recently published Magic Quadrant for Global Digital Marketing Agencies. As you might imagine, we talk to...

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Has Digital Marketing Finally Become Just Marketing?

by Kirsten Newbold  |  April 5, 2016

“If you are building out a discrete Digital Marketing Center of Excellence (CoE), you’re too late,” I said a few months ago and stirred up some controversy among a group...

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Is marketing passion bringing you too close for comfort?

by Jennifer Polk  |  March 28, 2016

You've put blood, sweat and tears into it, dedicated countless hours to planning and analysis, and passionately persuaded others to get on board. It's your marketing program. Maybe it's the next...

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Is Social Commerce Ready to Bloom?

by Jay Wilson  |  March 25, 2016

Here in Connecticut, the first official day of spring was met by a fizzled-out nor’easter that left two inches of pristine white snow coating trees and rooftops.  Winter’s last gasp...

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Marketers Ponder the Digitalization of Emotion

by Andrew Frank  |  March 11, 2016

Machine Learning is ablaze just now, and marketers are noticing that many of the companies and applications at the leading edge are aimed squarely at the heart of their trade....

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