Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Is Social Marketing the New Multichannel Marketing Power Center?

by Julie Hopkins  |  May 22, 2015

I have two coverage areas at Gartner. Multichannel marketing and social marketing. They’re both digital, and they certainly overlap. But taking each agenda out for a spin feels different. One...

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Are marketers missing the mark when it comes to personalization?

by Jennifer Polk  |  May 21, 2015

Recently, I spoke on the topic of data-driven personalization at Gartner’s Digital Marketing Conference. Since I had a room full of marketers, I used the opportunity to conduct an informal poll...

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Why the Coming Mobile Ad Wars Matter to Marketers

by Andrew Frank  |  May 18, 2015

FT recently broke the story of alleged plans by mobile carriers in Europe to use ad-blocking tech from a company called Shine to intercept ads on their networks. Shine is...

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How Digital Commerce Can Be Like a Great Concierge

by Martin Kihn  |  May 15, 2015

Last week, we held our first-ever Gartner Digital Marketing Conference in San Diego. It took place at the Manchester Grand Hyatt, a high-ceilinged, capacious edifice, across the street from a...

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Verizon and AOL: What It Means for Marketers

by Andrew Frank  |  May 12, 2015

Verizon’s bid to acquire AOL for $4.4B dollars seems like a head-scratcher at first, but on closer inspection makes a great deal of sense for both companies and, more importantly,...

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Pepsi Brings Social Responsiveness to the Analog World

by Jake Sorofman  |  May 12, 2015

In the age of the social web, examples of the responsive brand are legion. Oreo with its now infamous tweet heard around the world. Arby’s clever shout out to Pharrell...

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Seeking Out the Cool in Digital Marketing

by Mike Mcguire  |  May 7, 2015

Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever,...

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In the Era of Multichannel Marketing, Leaven the Data with Some Empathy

by Mike Mcguire  |  April 30, 2015

A word-of-the-day post. Pray tell, Mike, you're saying to yourself, what is the word-of-the day? Empathy. When the game of marketing gets to be as complicated as it is now,...

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3 Ways to Advance Your Use of Digital Marketing Metrics

by Jennifer Polk  |  April 17, 2015

John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half." Unfortunately, Wanamaker is quoted as saying this in early 1900s,...

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Making Content Marketing Work

by Mike Mcguire  |  April 6, 2015

Speeds & feeds. "Hero" shots. Print ads. Product placement. Really expensive TV advertisements featuring celebrity endorsements. Pitching a product and service back when those phrases dominated marketing and advertising discussions...

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