Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Marketing Innovation and the Rules of Cool

by Ewan Mcintyre  |  May 22, 2017

In the interest of research, I did a quick (unscientific) scan of LinkedIn this morning – I searched for the words “innovation” and “marketing”, and was interested to note the...

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Accidental Ad Tech: The Voyage of Bill Wise

by Martin Kihn  |  May 16, 2017

Before he became CEO of Mediaocean, sold last year to Vista Partners for $720 million; before he ran Yahoo's global ad platform business and was president of Right Media and...

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Congrats, you're a marketing leader. But what type of digital commerce leader are you?

by Jennifer Polk  |  May 9, 2017

Of course you’re a digital marketing leader, but are you a digital commerce leader? And which type of digital commerce leader are you? Studies show digital marketing leaders are taking on...

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Why Mar-Tech and Ad-Tech May Not Converge

by Martin Kihn  |  May 4, 2017

This week we're thinking about marketing technology as we prep for our third sensational Gartner Digital Marketing Conference in San Diego. Specifically, we're asking: What is marketing technology (aka mar-tech),...

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Gartner's Cool Vendors in Retail Merchandising and Marketing

by Robert Hetu  |  May 4, 2017

Customer-centric merchandising and marketing require deep learning algorithms that can predict who, what, where and when consumers will browse and transact. This research will introduce CIOs to five innovative vendors...

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The Perils of Algorithmic Marketing

by Martin Kihn  |  May 2, 2017

Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalized experiences in display and video ads, websites, apps, watches and –...

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Over-Communicate to Manage Customer Expectations in Digital Commerce

by Jennifer Polk  |  May 1, 2017

The old adage goes, "Tell 'em what you're going to tell 'em. Tell 'em. Then, tell 'em what you told 'em."  This is true in digital commerce more than anywhere...

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Why Communication is a Cornerstone of Customer Experience

by Jennifer Polk  |  April 24, 2017

It's been said that CX is the new competitive battlefield and brands that lead in CX put the customer front and center. If the customer is truly at the center of...

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The F8 of Digital Advertising Rests with Facebook and Google

by Noah Elkin  |  April 20, 2017

If you've read this far, then I managed to get your attention. In today's media-saturated world, that's no easy feat, so thank you. Like an effective headline, digital advertising is designed...

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Delivering Customer Experience Success with External and Internal Journeys

by Noah Elkin  |  April 13, 2017

Successful customer experience often comes down to a question of empowerment. Amid the uproar about the United Airlines passenger being forcibly removed from his overbooked flight (the customer experience implications...

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