Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Silos Belong on Farms, Not in Your Marketing Organization

by Noah Elkin  |  July 20, 2016

The prevalence of farming metaphors in business has always struck me as an odd mismatch, especially when it comes to marketing. Take the fastest-moving, most cutting-edge part of your average...

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When Attribution Was Young: An Oral History

by Martin Kihn  |  July 19, 2016

Attribution is one of those things -- like parkour and the paleo lifestyle -- more talked about than done. But amidst all the pixel-wringing, it's only reasonable to remind ourselves...

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Four Ways to Drive Digital Commerce Innovation

by Jennifer Polk  |  July 14, 2016

Digital commerce exemplars don’t merely convert their product catalogues into ecommerce sites and mobile commerce applications. Leaders in commerce achieve success by disrupting the customer buying journey itself, starting with...

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Marketing Innovation – Building a Clear Definition

by Ewan Mcintyre  |  July 12, 2016

Every town has a story or two to tell. I live in rural Northumberland, in the far North East of England, and where I live is notable for a couple...

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Don't Read This Blog Post

by Martin Kihn  |  July 2, 2016

Happy 4th, marketers! Today I'm happy to guide you away from this idle forum to a couple of extraordinarily well-delivered arguments with relevance to us all. Both are beautifully done,...

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The Marketing Recruiting Challenge

by Ewan Mcintyre  |  June 30, 2016

I can’t remember who it was that originally said that marketing is more of an art than a science – my rule is, whenever unsure, always attribute to either Mark...

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Machine Learning for Marketing: Cheat Sheet

by Martin Kihn  |  June 15, 2016

Having published a handy primer for marketers called "Understand Data Science Basics for Marketing" (clients enjoy here) as a cross to the thunderous jab of my previous "Understand Big Data Basics...

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Preparing Multichannel Marketing for the Internet of Things

by Noah Elkin  |  June 15, 2016

With an installed base of 21 billion internet-connected objects and $3 trillion in spending projected for 2020, there's little wonder why the Internet of Things (IoT) has reached the Peak of...

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Is it Time to Drop “Mobile First” From Your Strategy?

by Ewan Mcintyre  |  June 10, 2016

Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not, what we’re seeing is the inevitable maturation, as we...

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Hacking Marketing & The Dip: 2 Books Worth Reading

by Martin Kihn  |  June 2, 2016

From the Gartner for Marketing Leaders Book Bag, I recently pulled out two titles worth a look. The first is a recent monograph from ChiefMarTec's Scott Brinker called "Hacking Marketing:...

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