Gartner Blog Network

Tag: 'digital-marketing' Blog Posts

from the Gartner Blog Network

Why You're Better At Digital Marketing Than You Think

by Martin Kihn  |  August 19, 2016

A few years ago, a survey came out revealing more than half of marketers felt they weren't very "proficient" in digital techniques. Evidence abounds that the forces of disruption have left many groups...

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Distributed Marketing Hinges on Orchestration

by Noah Elkin  |  August 10, 2016

It's easy to ask the wrong question, as my colleague Augie Ray pointed out in a recent post. But why do marketers ask the wrong question? And how does the right...

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Zooming Out - 2016 Gartner Hype Cycle for Digital Marketing and Advertising

by Chris Ross  |  August 9, 2016

"Hype - an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect." Hype, by definition should make us all a little wary. Gartner...

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Taylor Swift and the Rise of the Unbrand

by Martin Kihn  |  August 2, 2016

Let’s think about Taylor Swift as a brand – a symbol of the way the most successful current brands (and politicians) present themselves, often without knowing it. Forget for now...

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The Running (Marketing) Man

by Ewan Mcintyre  |  July 28, 2016

The other month Christi Eubanks published a great post comparing marketing analytics and CrossFit. It's been a while since I've stepped in a gym - not because I'm averse to exercise, but...

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Silos Belong on Farms, Not in Your Marketing Organization

by Noah Elkin  |  July 20, 2016

The prevalence of farming metaphors in business has always struck me as an odd mismatch, especially when it comes to marketing. Take the fastest-moving, most cutting-edge part of your average...

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When Attribution Was Young: An Oral History

by Martin Kihn  |  July 19, 2016

Attribution is one of those things -- like parkour and the paleo lifestyle -- more talked about than done. But amidst all the pixel-wringing, it's only reasonable to remind ourselves...

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Four Ways to Drive Digital Commerce Innovation

by Jennifer Polk  |  July 14, 2016

Digital commerce exemplars don’t merely convert their product catalogues into ecommerce sites and mobile commerce applications. Leaders in commerce achieve success by disrupting the customer buying journey itself, starting with...

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Marketing Innovation – Building a Clear Definition

by Ewan Mcintyre  |  July 12, 2016

Every town has a story or two to tell. I live in rural Northumberland, in the far North East of England, and where I live is notable for a couple...

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Don't Read This Blog Post

by Martin Kihn  |  July 2, 2016

Happy 4th, marketers! Today I'm happy to guide you away from this idle forum to a couple of extraordinarily well-delivered arguments with relevance to us all. Both are beautifully done,...

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