Gartner Blog Network

Tag: 'data' Blog Posts

from the Gartner Blog Network

Four Ways Marketers Can Stop Damaging Their Profession

by Augie Ray  |  September 15, 2016

Marketing has a marketing problem. In 2012, an Adobe study found that advertising/marketing was one of the least valuable professions to society--just 13% of survey respondents ranked it as valuable. In...

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Monetizing Information is More Than Just Selling Your Data

by Doug Laney  |  July 26, 2016

According to various dictionary definitions, to monetize something is “to convert an asset into or establish something as money or legal tender.” But Investopedia goes on to suggest, “The term monetize...

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Why The Acquisition of LinkedIn Annoys LinkedIn Users

by Jenny Sussin  |  June 15, 2016

Your data is for sale. It's something we've all known for a while now but $26.2 billion later the conversation has been reignited, if not a bit buried, in the...

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Microsoft Links Into a Treasure Trove of Information

by Doug Laney  |  June 14, 2016

Contributing Gartner analysts: Merv Adrian and Jenny Sussin Throughout the day yesterday we listened to financial and market analysts speculate about the announced acquisition of LinkedIn by Microsoft. Their ruminations...

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Blinded by Big Data, Marketers Sometimes Forget to Simply Ask

by Jake Sorofman  |  April 13, 2016

It’s hardly news that marketers have become a bit obsessed with data. And, truthfully, that’s not necessarily a bad thing. Generally speaking, data has raised the collective maturity of this...

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The Internet Isn't Free

by Jenny Sussin  |  December 4, 2015

I've recently embarked on a new line of research (for me, not for the world) on customer data privacy. In doing so, I've read synthesized versions of about 20 reports,...

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What's new in Hadoop Security?

by Joerg Fritsch  |  April 17, 2015

2014 was a big year for Hadoop security. After a number of acquisitions, some exciting TIT FOR TAT strategies between vendors and the entry of established DAP ( = Database...

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Fads, FUDs and Data Lakes

by Joerg Fritsch  |  August 8, 2014

In short, this blog entry is about using innovation. I am quite surprised by the amount of discussion going on around Data Lakes at the moment. Somehow these arguments are...

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Ask These Three Questions Before You Invest in Mobile Commerce

by Jennifer Polk  |  July 22, 2014

Mobile commerce is on the rise. According to Gartner’s survey on marketing’s role in  digital commerce, mobile commerce makes up 22% of digital commerce revenue. You should be thinking seriously...

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Big Data Quantity vs. Quality

by Svetlana Sicular  |  May 22, 2014

Increasing adoption of big data technologies brings about the big data dilemmas: Quality vs. quantity Truth vs. trust Correction vs. curation Ontology vs. anthology Data profiling, cleansing or matching in Hadoop or...

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