Gartner Blog Network

Tag: 'customer-experience' Blog Posts

from the Gartner Blog Network

Silos Belong on Farms, Not in Your Marketing Organization

by Noah Elkin  |  July 20, 2016

The prevalence of farming metaphors in business has always struck me as an odd mismatch, especially when it comes to marketing. Take the fastest-moving, most cutting-edge part of your average...

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Brainstorming on Branding

by Hank Barnes  |  July 19, 2016

I don't profess to be a branding expert.   Branding is one of those words that means a lot of different things to different people. But branding goes hand in...

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My Free Customer Experience Webinars

by Augie Ray  |  July 14, 2016

I apologize for the bit of self-promotion, but in two weeks I'll be presenting a pair of free webinars on customer experience that may interest you.  The webinars are entitled "Align...

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Digital Marketing and the Tyranny of Words

by Jake Sorofman  |  July 7, 2016

Without proper care and feeding, words can become slippery, pernicious things. This, of course, is the case wherever and whenever words are used and abused, but it often feels particularly...

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What Advocacy Really Means (To Marketers, Just Like Everyone Else)

by Augie Ray  |  July 5, 2016

Marketers cannot open their inbox or browser without being bombarded by articles and pitches about advocacy. It’s a hot topic, and for good reason—in an age of social media and...

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A Critical Shift is Happening in Technology Markets

by Hank Barnes  |  July 5, 2016

It's almost a given.  The primary focus of the majority of companies in technology markets is innovation.   Technology innovation.  And its been that way for years, right? The vast...

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Where Virtual Reality Fits In Your Marketing Funnel (If It Fits)

by Augie Ray  |  June 23, 2016

[caption id="attachment_160" align="alignright" width="600"] Lowe's Holoroom[/caption] In my recent report for Gartner's marketing clients, "Virtual Reality: What Marketers Need to Know Now," I share an organized and cautious approach to...

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Focus on Improving the Owning Cycle to Improve the Buying Cycle

by Hank Barnes  |  May 31, 2016

Recently, I've been writing blog posts and research about the Customer Life Cycle Model that looks at how enterprise approach B2B technology decisions.  One of them focused on a critical...

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For A Better Customer Experience Evoke Emotion Rather Than Manufacture It

by Augie Ray  |  May 26, 2016

There is a trend in customer experience circles to focus on emotion. To be sure, emotion is essential to a brand's customer experience, but focusing on emotion is a little like...

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The Customer Experience Expectation Gap

by Jay Wilson  |  May 15, 2016

Last Monday afternoon, as I rode to JFK Airport en route to a conference, I realized that I’d left my travel credit card on my dresser.  My gut instinct was to...

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