Gartner Blog Network

Tag: 'customer-experience' Blog Posts

from the Gartner Blog Network

What Marketers Can Learn About Customer Experience From Santa Claus

by Augie Ray  |  December 8, 2016

[caption id="attachment_373" align="alignright" width="300"] Source: Pixabay[/caption] Santa Claus, in the lexicon of marketers, has an extraordinarily strong brand. The Santa® brand we know today evolved over a century ago thanks to Clemente Clark...

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Four Ways Marketers Can Stop Damaging Their Profession

by Augie Ray  |  September 15, 2016

Marketing has a marketing problem. In 2012, an Adobe study found that advertising/marketing was one of the least valuable professions to society--just 13% of survey respondents ranked it as valuable. In...

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Voice of Customer (VoC) Platforms Become Customer Experience Platforms

by Augie Ray  |  August 25, 2016

Ten years ago, "voice of customer" (VoC) platforms were thought of as systems that sent surveys to collect feedback about customer satisfaction so that the data could be exported and...

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Brainstorming on Branding

by Hank Barnes  |  July 19, 2016

I don't profess to be a branding expert.   Branding is one of those words that means a lot of different things to different people. But branding goes hand in...

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A Critical Shift is Happening in Technology Markets

by Hank Barnes  |  July 5, 2016

It's almost a given.  The primary focus of the majority of companies in technology markets is innovation.   Technology innovation.  And its been that way for years, right? The vast...

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CX and Innovation: Questions From Gartner Digital Marketing Conference

by Simon Yates  |  June 3, 2016

Innovation is complex and so is customer experience. Bringing the two together to drive business results is a critically important task if you want to stay ahead of competitors ---...

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Focus on Improving the Owning Cycle to Improve the Buying Cycle

by Hank Barnes  |  May 31, 2016

Recently, I've been writing blog posts and research about the Customer Life Cycle Model that looks at how enterprise approach B2B technology decisions.  One of them focused on a critical...

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Key Factors in Technology Purchase Decisions - Insights from Peer Insights

by Hank Barnes  |  May 3, 2016

Last year, Gartner introduced Peer Insights, a moderated user review site that enables buyers to provide detailed assessments of the technology products they have purchased.  The moderation aspect is all...

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The Broken Customer Experience of Media and Publishing

by Augie Ray  |  April 25, 2016

Publishers have traditionally focused on the quality of their content rather than their customer experience, but trends in technology and consumer behavior are changing that. Two recent occurrences made me...

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