Gartner Blog Network

Tag: 'customer-experience' Blog Posts

from the Gartner Blog Network

Four Ways Customer Experience Projects Can Go Off the Rails

by Jake Sorofman  |  February 21, 2017

There are a lot of reasons customer experience projects can fail, from lack of visible executive support to misaligned incentives to a culture that doesn’t celebrate and reinforce the primacy...

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Being Customer First At The Upcoming Gartner Digital Marketing Conference

by Augie Ray  |  February 18, 2017

What does it mean to be “customer first,” and how can companies adopt a more customer-first mindset? That is the focus of one of the tracks at the upcoming Gartner...

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All the Data that Matters

by Jennifer Polk  |  February 17, 2017

Much has been said about data—customer data, data privacy, data integration. The list goes on. It has its place, like helping marketers more intelligently target their ads—I for one am...

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Valentine's Day: A Day For Love, Brands and Customer Experience

by Augie Ray  |  February 14, 2017

[caption id="attachment_438" align="alignright" width="300"] Source: Laura Ockel, https://unsplash.com/@viazavier[/caption] Happy Valentine's Day! Today is a day to ponder the nature of love, which makes it the perfect day for marketers to...

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The Long and Dangerous Customer Experience Road For Revolutionary Hardware and Devices

by Augie Ray  |  February 1, 2017

[caption id="attachment_428" align="alignright" width="255"] Source: Me and Prisma[/caption] Being an early adopter has its drawbacks, but it provides one an interesting lens through which to view the customer experience challenges...

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Agenda is Set - Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  January 31, 2017

After reviewing over 300 session ideas, our team has made the selections for the Gartner Tech Growth and Innovation Conference that will be held June 19-21 in Huntington Beach, California....

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Two Marketing Trends Marketers Will (Probably) Get Wrong in 2017

by Augie Ray  |  December 30, 2016

It is the end of the year, and that means every marketers' inbox and LinkedIn feed are full of articles promising the top marketing trends for 2017. Many of the...

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Delivering a Great Customer Experience

by Michael Maziarka  |  December 13, 2016

There should be no debate as to the importance of delivering a great customer experience, especially for technology providers who utilize subscription-based models. Even just focusing post-sale: customer retention, expansion,...

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Four Ways Marketers Can Stop Damaging Their Profession

by Augie Ray  |  September 15, 2016

Marketing has a marketing problem. In 2012, an Adobe study found that advertising/marketing was one of the least valuable professions to society--just 13% of survey respondents ranked it as valuable. In...

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Voice of Customer (VoC) Platforms Become Customer Experience Platforms

by Augie Ray  |  August 25, 2016

Ten years ago, "voice of customer" (VoC) platforms were thought of as systems that sent surveys to collect feedback about customer satisfaction so that the data could be exported and...

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