Gartner Blog Network

Tag: 'crm' Blog Posts

from the Gartner Blog Network

Trapped inside the Magic Quadrant Dot Matrix

by Michael Maoz  |  August 10, 2016

For the past many years Field Service Management has been an area of expertise that has been very rewarding to me and a small team. Our practice at Gartner has...

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Retail Industry Research Focuses on Digital Business Transformation

by Robert Hetu  |  June 29, 2016

CIOs must become trusted advisors to senior management in the digital business transformation journey. They must guide the business on how to deploy a modernized technology foundation to create new...

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New Research: Market Guide for CRM in Pharma and Biotech

by Stephen Davies  |  March 28, 2016

Recently, Gartner published the latest Market Guide for CRM in Pharma and Biotech. This is the second version of this guide focused on defining the CRM market in Pharma and...

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Life Science IT Research - New Blogger

by Stephen Davies  |  January 28, 2016

Hello world! As this is my first post to the Gartner Blog Network, I figure it is only fitting to give you a bit of information about myself. I joined...

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Sales Performance Management Bridges the Gap between Corporate Planning and Sales Execution

by Tad Travis  |  December 18, 2015

I regularly speak with Gartner clients that want to increase their sales efficiency and effectiveness outcomes. While some of these conversations concern strategy, they most frequently ask about sales processes and systems that will: Align their...

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Gartner 2016 CRM Sales Predicts

by Robert Desisto  |  December 1, 2015

Our 2016 CRM Sales Predicts looks at four main themes: mobile productivity, big data and analytics, partner experience, and smart machines. The focus of our mobile productivity predict is to...

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The ROI of Social Media: Still a Lack of Measurement

by Jenny Sussin  |  November 23, 2015

Guys, seriously? I've been conducting a lot of reference checks of late, searching through the case studies of vendors in the space, and talking to Gartner clients about what it...

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The Most Underused Capability of SFA Systems

by Tad Travis  |  August 21, 2015

There is a low-cost, high-value component of B2B SFA systems that are rarely appreciated and rarely implemented: making the SFA their sole source of institutional memory about their relationships with clients....

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Sales Performance Management Capabilities for Sales Execution

by Tad Travis  |  August 18, 2015

I regularly speak with companies that are chasing after sales execution excellence, despite having used SFA systems for multiple years.  SFA systems are well suited to capturing sales activity, and for giving...

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A CRM Litmus Test Question: Who Owns the Client Relationship?

by Tad Travis  |  July 6, 2015

The question: when discussing your company's clients and prospects, what pronouns do you use? I recall an interaction some time ago in which a sales account executive attempted to rally support...

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