Gartner Blog Network

Tag: 'cost-optimization' Blog Posts

from the Gartner Blog Network

Different Brands Have Different Reasons To Improve Customer Experience

by Augie Ray  |  July 20, 2017

You likely hear a lot about customer experience these days.  Business media is full of articles about CX, and the data we collect at Gartner demonstrates that CX metrics are among...

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Why all the noise about SAM and indirect license access?

by Stephen White  |  April 12, 2017

There has been a wave of press and PR notable to those of us who keep an eye on the SAM and software licensing markets recently associated with the SAP...

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Evolution of Microsoft Licensing Programmes

by Stephen White  |  March 14, 2017

Last month, having completed a breakfast briefing to a set of European clients, I was approached with a question which began ‘I’ve heard a rumour ….’ In a discipline where...

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Paying for what you use - too much to expect from SaaS?

by Stephen White  |  February 20, 2017

By definition cloud computing should deliver an elastic solution which is metered by usage, thus as the organization needs to increase or decrease consumption, that is measured and costs adjust...

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6 Key Tenets of Marketing Budgeting We All Learned in College

by Kirsten Newbold  |  January 26, 2017

For most marketers budgeting season starts in September or October.  Budgeting often stretches into early February as feedback from finance and shifts in other department’s budgets have ripple effects to...

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SAM must shift focus to address changing priorities

by Stephen White  |  January 17, 2017

Changed software market dynamics mean the focus of SAM must respond to altered priorities The provider lead shift of application business and delivery models to SaaS, in turn leads to...

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Software licensing lessons from 2016 for a cloudy future

by Stephen White  |  January 9, 2017

A year of surprises and shocks is now behind us With one’s sporting hat on we might consider Leicester City, the Western Bulldogs, Cronulla, the Chicago Cubs, the Cleveland Cavaliers...

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Interaction and Insight into the world of Software Resellers

by Stephen White  |  September 19, 2016

Arguably the most positive aspects of being a Gartner analysts is the quantity of client interaction we enjoy. Having been an analyst for nigh on two years now, it’s amazing to consider that...

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What does an end to Adobe auditing and license compliance activity really mean?

by Stephen White  |  August 3, 2016

There may be several answers to this question, however between the question and potential answers lies a series of feasible explanations: A. License revenue growth resulting from SaaS and subscription...

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Market Guide for Software Resellers

by Stephen White  |  July 26, 2016

Readers may note that much of my coverage at Gartner focuses on addressing licensing challenges and complexities. More recently, I’ve also picked up responsibility for our client facing research on...

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