Gartner Blog Network

Tag: 'content' Blog Posts

from the Gartner Blog Network

Partner for a Digital Love Connection

by Jennifer Polk  |  February 9, 2015

It’s February—the time for celebrating love, finding a partner and realizing you can achieve more together than apart. No, this isn't an ad for Tinder. It's advice for businesses to find a partner--a...

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The Biggest Content Gap in Technology Marketing

by Hank Barnes  |  December 16, 2014

A few weeks ago, Jon Reed (of diginomica), and I had an interesting (at least we thought so!) dialog via twitter and blog comments about case studies.  We both were...

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Will Kodak Prosper?

by Pete Basiliere  |  April 2, 2014

Kodak's new CEO, Jeff Clarke, has a taken on quite a challenge — rejuvenating the once iconic brand. With all of its expertise in imaging technologies and material science, Clarke...

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Twitter’s Secret Nest Egg is in Plain Sight

by Doug Laney  |  November 8, 2013

With all the chirping about Twitter’s ability or inability to generate sufficient revenue via advertising income, it is important to consider an alternative revenue potential even more significant: syndicating its...

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Announcing: Gartner's Hype Cycle for Consumer Goods, 2013

by Don Scheibenreif  |  August 2, 2013

My colleague Dale Hagemeyer and I are pleased to announce the publication of Gartner's Hype Cycle for Consumer Goods, 2013. The Hype Cycle is Gartner's best known  framework and designed...

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How Animal Videos Can Teach a Tech Company New Tricks

by Todd Berkowitz  |  July 5, 2013

This is my maiden voyage for the Gartner Blog Network. I joined Gartner about two and half weeks ago and plan to be a frequent blogger. I'm part of the Go-to-Market...

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Marketing 101 & 3CS: Children and Puppies

by Bill Pray  |  May 1, 2012

Marketing loves to use children and puppies (or other cute animals). With the rise of social networking, the enterprise communication, collaboration, content and social (3CS) software vendors are not immune...

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Springing into Hot Topics

by Susan Landry  |  March 8, 2012

You can tell that spring is sneaking up on the northern hemisphere simply by glancing at fashion magazines and retailers' promotions -- they are bursting with eye-popping colors that are hotter than...

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Closing Out the PCC Conference

by Jeffrey Mann  |  March 30, 2011

I’m waiting for my flight home after seeing the 2011 Portals, Content and Collaboration summit come to a close in Los Angeles. We passed the venue on to our CRM...

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Podcast: Is There A Role for A Content Creation Device?

by Allen Weiner  |  March 26, 2009

In this podcast, I talk briefly about a concept that I have been pondering (and talking about) regarding the notion of a mobile content creation device to facilitate content and...

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