Gartner Blog Network

Tag: 'brand' Blog Posts

from the Gartner Blog Network

Has Authenticity in Marketing Jumped the Shark?

by Jake Sorofman  |  March 4, 2014

There’s a lot of talk these days about authenticity versus transparency as the prevailing value for brand storytelling. Cynics suggest that authenticity and marketing make strange bedfellows, two ideas forever...

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Gartner’s Intelligent Brand Framework Helps Marketers Find Balance

by Jake Sorofman  |  February 27, 2014

Earlier this week, Andrew Frank and I published a post on HBR.org called “What Data-Obsessed Marketers Don’t Understand.” Here, we unveiled Gartner’s Intelligent Brand Framework, which we believe will become...

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How Tech Providers Improve Consumer Brand Image

by Angela Mcintyre  |  October 11, 2013

Gartner brand analyst Annette Jump and I recently discussed her insights on brand analysis methods.  CMOs of tech firms are improving consumer brand perception using the Brand Strength Index and...

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Technology as Brand and Brand as Technology

by Mark Mcdonald  |  April 11, 2013

Brand matters.  Regardless of the definition of Brand,  as an identity, market promise, a message, image etc., the face of your brand is changing.  The face of your brand is...

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Making the emotional connection

by David Mitchell  |  August 19, 2012

I tend to keep the old age "people buy from people" in mind when talking to executives who are looking to improve the performance of their sales teams. If the...

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Toshiba's Experiment in Ultrabook Marketing

by Angela Mcintyre  |  July 9, 2012

The Toshiba “medical test subject” ad is edgy, a bit gross, and caused a stir.  From the buzz, viewers remember Toshiba after seeing it.  Yet, the  images and portrayal of...

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Smartphones: The "Go-to" Internet Device

by Angela Mcintyre  |  November 28, 2011

I was behind the mirror for a few consumer focus groups Gartner held recently.  We asked consumers in six cities about how they use technology, attitudes about consumer electronics, and...

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How do You Build a New Brand?

by Richard Fouts  |  May 8, 2009

This blog is for people in technology marketing and sales. However, many of the things we discuss apply to marketers in any industry. For example: You've just spun off a...

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The Watchdogs List

by Andrew Frank  |  October 17, 2008

UPDATE: word now comes from Marcel at Radian6 that two of our respondents, Radian6 and Cision, have announced a partnership... Continuing yesterday’s surge of interest in the dogfood experiment, I’m...

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