Gartner Blog Network

Tag: 'book-review' Blog Posts

from the Gartner Blog Network

What are you going to do with those ducks? by Seth Godin, a book review

by Mark Mcdonald  |  April 19, 2013

The intentional use of older, often obsolete cultural artifacts may be regarded as anachronistic according to Wikipedia.  What are you going to do with those ducks? By Seth Godin is...

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Playing to Win by AG Lafley -- a book review

by Mark Mcdonald  |  April 15, 2013

Playing to Win is highly recommended as perhaps the first and one of the few books you should ever read about business strategy.  Penned by the former CEO of P&G...

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The Decision Makers: A book review

by Mark Mcdonald  |  March 27, 2013

Business books normally concentrate on clarity, being concise and providing case studies.  The business novel, one that puts ideas into the context of a plot, are rare and too often...

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Who do you want your customers to become? -- A book review

by Mark Mcdonald  |  February 1, 2013

The best book on customer experience, hands down, simple, powerful and provocative Who do you want your customers to become is one of those rare books that bridges the gap...

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Antifragile: a book review

by Mark Mcdonald  |  January 9, 2013

Antifragile  by Nassim Nicholas Taleb discusses important issues around resilience and how complex systems survive and thrive in a changing environment.  According to the author the fact that randomness, uncertainty, and volatility...

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Book Review: Who do you want your customers to become?

by Mark Mcdonald  |  December 10, 2012

Simple - Powerful - Provocative, simply the best book on customer experience in 2012! Who do you want your customers to become? is one of those rare books that bridges...

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Enterprise Games: using game mechanics to build a better business -- A Book Review

by Mark Mcdonald  |  November 28, 2012

Enterprise Games picks up where Jane McGonigal’s book (Reality is Broken) left off – how gaming ideas and practices can apply to business.  This book is a hidden treasure that...

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Outside In: The Power of Putting Customers at the Center of Your Business -- A book review

by Mark Mcdonald  |  September 24, 2012

Outside In: The Power of Putting Customers at the Center of Your Business  is a solid book on the increasingly important subject of the customer experience.  Harley Manning and Kerry Bodine...

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The Knockoff Economy: how imitation spurs innovation -- A Book Review

by Mark Mcdonald  |  August 24, 2012

The Knockoff Economy  explores the validity of the belief that innovation and growth only happen when there are strong protections against copying or duplication.  The authors, both lawyers, make a...

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How to Measure Your Life -- A book review

by Mark Mcdonald  |  May 30, 2012

A thinking man's version of Covey and Collins that is deeper and profound -- not a fluff book at all!, Clayton Christensen is one of the deepest thinkers and most...

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