Gartner Blog Network

Tag: 'b2b' Blog Posts

from the Gartner Blog Network

Outbound Sales Activities Can Still Succeed, Even Early in the Buying Cycle

by Todd Berkowitz  |  February 10, 2015

It might seem like every time you read an article or blog post or see a presentation about B2B technology sales and marketing, you'll see a stat that indicates that...

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If I Had a Million Dollars

by Todd Berkowitz  |  January 6, 2015

Why do I instantly think about the song from Barenaked Ladies? I have no idea! But Hank Barnes, Tiffani Bova and I (all members of the Tech Go-to-Market and Sales...

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The Journey to B2B Technology Purchases - B2B Team Buying Thickens the Plot

by Hank Barnes  |  September 30, 2014

As a big believer in the importance of customer experience, I spend a lot of time thinking about how we, as technology marketers and sellers, can make it easier for...

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The Marketing Qualified Lead Trap

by Todd Berkowitz  |  December 17, 2013

  Ardent Seinfeld fans will remember the episode where Frank Costanza hired his son George and a guy named Lloyd Braun to sell computers out of his garage in Queens....

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How Marketers Can Gain Insight Through Mobile Marketing

by Jennifer Polk  |  November 15, 2013

What started as a highly visual image sent to my phone via rich-media messaging (RMM) was actually the beginning of a brief study conducted by Starbucks’ to determine peoples’ favorite...

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The Ultimate Segmentation and Targeting Challenge

by Todd Berkowitz  |  July 18, 2013

One of the biggest challenges for many technology providers, especially those serving B2B audiences, is segmentation. In a recent blog post, called "Segmentation Decisions and Personas Need to be Shared...

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