Gartner Blog Network

Tag: 'ai' Blog Posts

from the Gartner Blog Network

AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

by Andrew Frank  |  July 21, 2017

Gartner’s 2017 Hype Cycle for Marketing and Advertising is out (subscription required) and, predictably, AI for Marketing has appeared as a new dot making a rapid ascent toward the Peak...

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A CIO’s 24 Hours of Le Mans

by Michael Shanler  |  June 28, 2017

CIOs are competing in an endurance race.  Winning requires carefully orchestrated activities that rely on technology, team work, precision driving, and a bit of luck.   As in racing, the victorious...

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When Algos Play the Marketing Game

by Andrew Frank  |  June 4, 2017

In May, 2014, an algorithm named Vital was appointed to the Board of Directors of a Hong Kong corporation called Deep Knowledge Ventures. Since then the company, which invests in...

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And the 2017 Cool Vendors Are…

by Svetlana Sicular  |  June 1, 2017

This is the time of our Cool Vendors season finale — the reports showcasing fascinating technologies and breakthrough ideas are out. The season usually starts in January, when analysts submit...

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Gartner Releases the CRM Sales 2017 Cool Vendors Report

by Tad Travis  |  May 19, 2017

Colleague Ilona Hansen and I are pleased to announce the newest Cool Vendors for the CRM Sales research practice. We review three vendors with innovative, algorithm-based solutions that improve coaching...

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Using AI to Drive Smart Automation in Retail

by Robert Hetu  |  May 16, 2017

Retailers must use AI to automate and deliver better decisions and make it possible for associates to be customer experience differentiators.  Multichannel retailers are facing an existential crisis. Consumers' buying...

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Gartner’s Cool Vendors in AI for Banking and Investment Services

by Moutusi Sau  |  May 11, 2017

Artificial Intelligence has taken the world of banking and investment services by storm. The suite of tools available in AI is creating products that reduce the time and increase the...

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Gartner's Cool Vendors in Retail Merchandising and Marketing

by Robert Hetu  |  May 4, 2017

Customer-centric merchandising and marketing require deep learning algorithms that can predict who, what, where and when consumers will browse and transact. This research will introduce CIOs to five innovative vendors...

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The Perils of Algorithmic Marketing

by Martin Kihn  |  May 2, 2017

Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalized experiences in display and video ads, websites, apps, watches and –...

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Agenda is Set - Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  January 31, 2017

After reviewing over 300 session ideas, our team has made the selections for the Gartner Tech Growth and Innovation Conference that will be held June 19-21 in Huntington Beach, California....

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