Gartner Blog Network

Tag: 'advocacy' Blog Posts

from the Gartner Blog Network

Need More Authentic Content- Ask Your Advocates

by Hank Barnes  |  March 22, 2016

Recently, I've been interviewing tech companies that are using advocacy and communities as a key part of their marketing and service strategies.  My specific research focus is to explore the...

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CX Marriage Counseling for Consumers' & Marketers' Relationship Issues

by Augie Ray  |  December 18, 2015

We have all been in a bad relationship before.  A suitor woos us with the moon and the stars, and soon we are in the swoon of passion. Commitments are...

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Influence Scales. Control Does Not.

by Hank Barnes  |  December 8, 2015

One of my favorite soundbites from the Gartner Symposium Keynote was "Influence Scales. Control Does Not."   Peter Sondergaard made the statement as a rallying cry to CIOs to not...

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The Stories of Advocacy Marketing Success - Submit Now

by Hank Barnes  |  December 9, 2014

At the beginning of 2014, I made what some found an intriguing statement, asking "Will 2014 be the Year of Advocacy Marketing?"  My belief was that it could be, and...

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House of Cards and the Difference Between Loyalty and Advocacy

by Jake Sorofman  |  October 15, 2014

I was late to the House of Cards party. In fact, I almost didn’t show up. Quite consciously, I determined I wouldn’t submit to the siren song of this algorithmically...

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Competition, Advocacy, and Gaelic Sports

by Hank Barnes  |  September 23, 2014

I just got back from a long trip to Europe that ended with 12 days of work but started with a fantastic 14 day vacation in Scotland and, mostly, Ireland....

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A Digital Marketer's Fable

by Jake Sorofman  |  May 1, 2014

There once was an ant with a rare gift of persuasion. His silver-tongued orations earned him the mantle of colony leader. Armed only with his epaulets, a rich voice and...

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ABCs of Advocacy—Advocates, Badvocates and Communities

by Jennifer Polk  |  August 9, 2013

While the title, ABCs of Advocacy, sounds elementary, the topic is actually quite complex.  According to a 2013 study by Ogilvy & Mather, brand advocacy is a result of customer...

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Is It Time for In Store Advocates?

by Hank Barnes  |  March 14, 2013

A recent article on cnet, talks about BMW's plan to put "Genius Bar" like services in showrooms.   The article talks about using younger employees armed with iPads whose purpose is...

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Looking for Advocacy Program Information

by Hank Barnes  |  February 25, 2013

Advocacy and Customer Experience are key components of my research agenda on go-to-market strategies.  Prior to joining Gartner, I shared a blog post (that you can find here) on the...

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