Gartner Blog Network

Tag: 'advocacy' Blog Posts

from the Gartner Blog Network

Different Brands Have Different Reasons To Improve Customer Experience

by Augie Ray  |  July 20, 2017

You likely hear a lot about customer experience these days.  Business media is full of articles about CX, and the data we collect at Gartner demonstrates that CX metrics are among...

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Learn From the Rise and Fall of Uber's Customer Experience

by Augie Ray  |  June 21, 2017

[caption id="attachment_541" align="alignright" width="300"] Source: Pexels[/caption] For a private company, we sure know a lot about Uber. We know its meteoric rise to become the most valuable "unicorn" in the...

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Prepare Your Customer References – Providing Context Should Not Taint Their Perspective

by Michael Maziarka  |  November 21, 2016

As almost all tech providers can attest, customer references are critical for multiple needs: Can help to influence a decision in the final solution selection process Serve as due diligence...

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Customer Experience: Marketing's Pull to Balance Its Push

by Augie Ray  |  September 19, 2016

The key to building a healthy brand is to balance marketing's push with its pull. Push strategies drive immediate financial benefit by pressing messages, offers, and products at customers. Customer...

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My Free Customer Experience Webinars

by Augie Ray  |  July 14, 2016

I apologize for the bit of self-promotion, but in two weeks I'll be presenting a pair of free webinars on customer experience that may interest you.  The webinars are entitled "Align...

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What Advocacy Really Means (To Marketers, Just Like Everyone Else)

by Augie Ray  |  July 5, 2016

Marketers cannot open their inbox or browser without being bombarded by articles and pitches about advocacy. It’s a hot topic, and for good reason—in an age of social media and...

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Need More Authentic Content- Ask Your Advocates

by Hank Barnes  |  March 22, 2016

Recently, I've been interviewing tech companies that are using advocacy and communities as a key part of their marketing and service strategies.  My specific research focus is to explore the...

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CX Marriage Counseling for Consumers' & Marketers' Relationship Issues

by Augie Ray  |  December 18, 2015

We have all been in a bad relationship before.  A suitor woos us with the moon and the stars, and soon we are in the swoon of passion. Commitments are...

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Influence Scales. Control Does Not.

by Hank Barnes  |  December 8, 2015

One of my favorite soundbites from the Gartner Symposium Keynote was "Influence Scales. Control Does Not."   Peter Sondergaard made the statement as a rallying cry to CIOs to not...

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