Gartner Blog Network

Tag: 'advocacy' Blog Posts

from the Gartner Blog Network

Prepare Your Customer References – Providing Context Should Not Taint Their Perspective

by Michael Maziarka  |  November 21, 2016

As almost all tech providers can attest, customer references are critical for multiple needs: Can help to influence a decision in the final solution selection process Serve as due diligence...

Read more »

Customer Experience: Marketing's Pull to Balance Its Push

by Augie Ray  |  September 19, 2016

The key to building a healthy brand is to balance marketing's push with its pull. Push strategies drive immediate financial benefit by pressing messages, offers, and products at customers. Customer...

Read more »

My Free Customer Experience Webinars

by Augie Ray  |  July 14, 2016

I apologize for the bit of self-promotion, but in two weeks I'll be presenting a pair of free webinars on customer experience that may interest you.  The webinars are entitled "Align...

Read more »

What Advocacy Really Means (To Marketers, Just Like Everyone Else)

by Augie Ray  |  July 5, 2016

Marketers cannot open their inbox or browser without being bombarded by articles and pitches about advocacy. It’s a hot topic, and for good reason—in an age of social media and...

Read more »

Need More Authentic Content- Ask Your Advocates

by Hank Barnes  |  March 22, 2016

Recently, I've been interviewing tech companies that are using advocacy and communities as a key part of their marketing and service strategies.  My specific research focus is to explore the...

Read more »

CX Marriage Counseling for Consumers' & Marketers' Relationship Issues

by Augie Ray  |  December 18, 2015

We have all been in a bad relationship before.  A suitor woos us with the moon and the stars, and soon we are in the swoon of passion. Commitments are...

Read more »

Influence Scales. Control Does Not.

by Hank Barnes  |  December 8, 2015

One of my favorite soundbites from the Gartner Symposium Keynote was "Influence Scales. Control Does Not."   Peter Sondergaard made the statement as a rallying cry to CIOs to not...

Read more »

The Stories of Advocacy Marketing Success - Submit Now

by Hank Barnes  |  December 9, 2014

At the beginning of 2014, I made what some found an intriguing statement, asking "Will 2014 be the Year of Advocacy Marketing?"  My belief was that it could be, and...

Read more »

House of Cards and the Difference Between Loyalty and Advocacy

by Jake Sorofman  |  October 15, 2014

I was late to the House of Cards party. In fact, I almost didn’t show up. Quite consciously, I determined I wouldn’t submit to the siren song of this algorithmically...

Read more »