Gartner Blog Network

Tag: 'advertising' Blog Posts

from the Gartner Blog Network

What’s the Role of Advertising When Machines Do the Buying?

by Jake Sorofman  |  July 9, 2015

A couple years ago, it was fashionable to suggest that earned media would be the savior of escalating paid media spending, offering welcomed relief from an addiction marketers were eager...

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More Predictions for 2015

by Andrew Frank  |  January 2, 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all...

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Interruptions Are Accelerating - Unfortunately

by Hank Barnes  |  December 2, 2014

This morning, I was using some "think time" to come up with ideas for this week's blog post.  Then, my home phone rang (I work from a home office).  It...

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What We Can Learn from Google Contributor

by Andrew Frank  |  November 21, 2014

At first it might seem counterintuitive: a company that makes 90% of its revenue – about $54 billion a year – from advertising offering consumers a way to block its...

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Advertising Is Not Dead -- It's Not Even Resting

by Martin Kihn  |  September 26, 2014

Advertising's epitaph is in the workshop, waiting only for the weekend to entomb the relic of a simpler time. It's only a moment -- we're told -- before brands no...

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As Social Media Matures, It Reveals Its Dominant Media Genes

by Andrew Frank  |  July 7, 2014

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement...

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It’s Experience, Not Advertising That Captures and Keeps Customers

by Jennifer Polk  |  May 20, 2014

Brand marketers who are pouring more money into advertising than experience, sadly, have got it wrong. Don’t misunderstand—if you’re a new brand or you’re launching a new products—advertising is essential...

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Four Steps to Drive Social Media Behavior

by Jennifer Polk  |  March 13, 2014

Social media behavior is motivated by content—a funny Vine video, a product on an e-commerce site, or even an offline experience like a TV commercial. The average social media user...

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Walk a Mile in Your Customers Shoes to Impact the ZMOT

by Jennifer Polk  |  March 7, 2014

The Zero Moment of Truth describes the moment after a consumer sees an ad, content or other stimuli that kicks off their buying journey.  Thanks to digital technology—the web, mobile...

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The Campaign to End All Campaigns

by Andrew Frank  |  February 28, 2014

To campaign or not to campaign, that is the question on a lot of digital marketers’ minds these days. Mike Volpe, CMO of Hubspot, is among those who believe that...

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