Gartner Blog Network

Tag: 'advertising' Blog Posts

from the Gartner Blog Network

Super Bowl or Super Bad? What Happened to Big Ad Moments During the Big Game?

by Jennifer Polk  |  February 9, 2016

Last night millions of viewers sat captivated, less by the disappointing rivalry between the Broncos and the Panthers, and more by the Super Bowl ads that ranged from bold to...

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IBM iX, The Whole Egg, and the Agency of Tomorrow

by Jay Wilson  |  February 5, 2016

In just the past week, IBM Interactive Experience (IBM iX) announced three acquisitions of smaller agencies – Aperto and exc.io in Europe, along with Columbus, OH based Resource/Ammirati. It’s easy...

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Is Advertising Dead? (Super Bowl Edition)

by Martin Kihn  |  February 4, 2016

The Big Game is advertising's biggest night - a combination Raspberry Festival and Oscarcast. So it seems almost ungrateful to ask if in fact it's become a kind of parade...

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Frustrated by Ad Blocking? Create Better Content

by Jake Sorofman  |  September 30, 2015

Digital advertising is at a crossroads. The two headed monster of ad blocking and allegations of click fraud have put advertisers and publishers more than a little on edge. At...

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What’s the Role of Advertising When Machines Do the Buying?

by Jake Sorofman  |  July 9, 2015

A couple years ago, it was fashionable to suggest that earned media would be the savior of escalating paid media spending, offering welcomed relief from an addiction marketers were eager...

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More Predictions for 2015

by Andrew Frank  |  January 2, 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all...

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Interruptions Are Accelerating - Unfortunately

by Hank Barnes  |  December 2, 2014

This morning, I was using some "think time" to come up with ideas for this week's blog post.  Then, my home phone rang (I work from a home office).  It...

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What We Can Learn from Google Contributor

by Andrew Frank  |  November 21, 2014

At first it might seem counterintuitive: a company that makes 90% of its revenue – about $54 billion a year – from advertising offering consumers a way to block its...

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Advertising Is Not Dead -- It's Not Even Resting

by Martin Kihn  |  September 26, 2014

Advertising's epitaph is in the workshop, waiting only for the weekend to entomb the relic of a simpler time. It's only a moment -- we're told -- before brands no...

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As Social Media Matures, It Reveals Its Dominant Media Genes

by Andrew Frank  |  July 7, 2014

Have you noticed that the voices of social network utopianism are quieter lately?  Facebook’s secret mood experiment didn’t help the idealist view – nor did COO Sheryl Sandberg’s apologetic acknowledgement...

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