Gartner Blog Network

Tag: 'adobe' Blog Posts

from the Gartner Blog Network

Mar-Tech and Ad-Tech: A Shotgun Wedding?

by Martin Kihn  |  January 23, 2015

Last week, I committed a piece in AdExchanger's "Data-Driven Thinking" column about the inevitable and ongoing collision of ad tech and marketing tech. [Aside for those in the back row:...

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What's a 'Hub,' Anyway?

by Martin Kihn  |  April 23, 2014

There has been much discussion of late, whispered in the hushed corridors of Gartner for Marketing Leaders' virtual HQ, on the subject of hubs, clouds, suites -- you know, those...

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Consolidation Is Not Inevitable -- But Hubs Are

by Martin Kihn  |  April 8, 2014

Earlier today, I took to the Adexchanger airwaves to argue that "Digital Marketing Consolidation Is Not Inevitable." And it isn't. My main points -- couched in some feline-flavored puns that...

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Adobe Photoshop Will Drive Use of 3D Printers by Your Business

by Pete Basiliere  |  January 16, 2014

Adobe Photoshop has long been a tool of choice for designers and creative types who are creating 2D and 3D images. But those images, even when in 3D, were typically...

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Adobe Edge is Kinda a Big Deal

by Danny Brian  |  September 27, 2012

I spent many years building Flash and Flex applications. A lot of the criticism leveled at the browser plugin had nothing to with the technology, and everything to do with...

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Microsoft’s Publishing Strategy Remains Beneath The Surface

by Allen Weiner  |  June 19, 2012

Microsoft has announced a new entry into the tablet parade, dubbed Surface, which is hardly a major revelation given the rumor Red Carpet that now precedes any such tech announcement....

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Piecing Together the Digital Publishing Parts

by Allen Weiner  |  October 28, 2010

This past week, a number of announcements in the digital publishing arena provide both promise and confusion over the immediate trajectory of the space overall, but in particular the magazine...

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The Color of Web Conferencing

by Bill Pray  |  September 2, 2010

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The Enhanced E-book Myth

by Allen Weiner  |  February 11, 2010

Let’s try and untangle the congested freeway of e-book news that had led to the enhanced content myth. No matter what business model evolves as the de fact online retail...

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Strategery

by Eric Knipp  |  October 9, 2009

Adobe, Reloaded. That's the thought I walked away with after my experiences at MAX this past week. I used to think of Adobe as this cute, fuzzy bunny of a...

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