Gartner Blog Network

Category: 'Mobile' Blog Posts

from the Gartner Blog Network

What Napoleon at Austerlitz can teach the CIO about the Customer and CRM.

by Michael Maoz  |  November 24, 2015

Hannibal had Cannae, Napoleon had Austerlitz, and the Customer has you business. Not the CIO, not the heads of Marketing, Digital Commerce, and not your shareholders. Next Wednesday, 2 December...

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Gartner Special Report: Engaging Customers in a Mobile Digital World

by Robert Desisto  |  July 30, 2015

Mobile interaction is quickly become the preferred means of communication for customers. IT leaders therefore cannot afford to put off the development of a strategy for mobile digital customer engagement....

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The 11 Steps Established Vendors Go Through when Something New Comes Along

by Jeffrey Mann  |  July 14, 2015

As an analyst, I often see new Big Things coming by. Things like cloud, big data, mobility, even going back to client-server. The reaction of established vendors to these Big...

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Microsoft in MQs - June is Bustin' Out

by Merv Adrian  |  June 18, 2015

Following December 2014's Microsoft's Product Positions - Positive Progress, and March's Microsoft in MQs - March On,  this post updates my quarterly map of the several dozen Gartner Magic Quadrants that feature...

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FAQs about 2015 Financial Services Cool Business Awards

by Stessa Cohen  |  June 12, 2015

I'm excited that so many of you have questions about the FS  Cool Business Awards. I've compiled some questions with answers: 1. Which digital projects can be nominated for the...

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Gartner is Looking for Cool Financial Services

by Stessa Cohen  |  June 2, 2015

Sure, it's easy to find those cool fintech vendors. Gartner publishes a lot of Cool Vendor Reports. And, you should definitely read them. But, the proof is in the execution....

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My Annual Device Count @ MIT

by Jack Santos  |  May 22, 2015

I have been watching the transition of  compute devices for a long time (starting with TV Typewriters, the ASR-33, and 3270 terminals and controllers).  So it should come as no surprise...

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The Customer Engagement Center Magic Quadrant, 2015

by Michael Maoz  |  April 27, 2015

The Customer Engagement Center is another way of saying a Customer Service and Support software suite. We had called it the CRM Customer Service Contact Center MQ for nearly 15...

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The Summer of Testing Research

by Tom Murphy  |  April 7, 2015

We have kicked off our next round of research for the software testing tools market.  We are close to publication on a new Market Guide for API Testing and Service...

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Multichannel Campaign Management in 2015

by Adam Sarner  |  April 7, 2015

Nine trends are driving the MCCM market in 2015: Need for unified access to data: MCCM vendors increasingly focus on supporting multichannel marketers that want more data at the point...

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