Gartner Blog Network

Category: 'Mobile' Blog Posts

from the Gartner Blog Network

Mobile strategies when computing is everywhere.Read Now

The Summer of Testing Research

by Tom Murphy  |  April 7, 2015

We have kicked off our next round of research for the software testing tools market.  We are close to publication on a new Market Guide for API Testing and Service...

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Multichannel Campaign Management in 2015

by Adam Sarner  |  April 7, 2015

Nine trends are driving the MCCM market in 2015: Need for unified access to data: MCCM vendors increasingly focus on supporting multichannel marketers that want more data at the point...

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Save us from the experts.

by Michael Maoz  |  April 2, 2015

There is an oft-used quote from Grace Hopper, or better addressed as Rear Admiral (Amazing) Grace Hopper, USN, Ph.D., that goes, "One accurate measurement is worth more than 1,000 experts."...

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Social Marketing, Mobile Marketing And The Bottom Line

by Adam Sarner  |  March 20, 2015

Over the last 12 months, Mobile Marketing has become the new Social, but both have enormous still untapped opportunity. Like all new technology triggers and techniques, Social Marketing enjoyed a...

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Apple Watch Doesn’t Fall Far From Kudzu Plant

by Robert Hetu  |  March 16, 2015

The new Apple watch, Apple pay, and the various incarnations of the iPhone are all playing the same game and Apple plays to win. Retailers need to pay attention to...

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A Powerful Pairing: Social and Mobile

by Mike Mcguire  |  March 13, 2015

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple...

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Mobile Ready Part 2 - don't let your career be damaged by "photos"

by Tom Murphy  |  February 13, 2015

I wrote last month about Browser Compatibility Testing and this continue to be a growing area of interest.  In that post I discussed the Google Mobile-Friendly Test which is a handy...

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Farewell... for now

by Jonah Kowall  |  February 2, 2015

I wanted to wish everyone happy trails. I've decided to move on to a new set of challenges, and in order to do that I must step down from my...

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Browser Compatability Testing

by Tom Murphy  |  January 6, 2015

We still receive a fair number of questions about browser compatibility testing. There are a good number of ways to complete this depending on when you are testing and what...

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More Predictions for 2015

by Andrew Frank  |  January 2, 2015

The dawn of a new year is a traditional time for predictions. Gartner published many back in November, including these from the Marketing Leaders team (subscription required), but not all...

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