Gartner Blog Network

Category: 'Mobile' Blog Posts

from the Gartner Blog Network

“Accelerating R&D” Key Initiatives for Life Science Manufacturers 2016

by Michael Shanler  |  January 27, 2016

Before each calendar year begins, we put a lot of effort into outlining areas of research and how these areas align with strategic key initiatives (KIs).  The life science-related  KIs...

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Complex CRM Cloud deployments Have that familiar feeling of complexity

by Michael Maoz  |  January 25, 2016

This morning I was going over a fairly complex Business-to-Consumer customer support implementation of one of the many Cloud CRM providers. About five minutes into the review a catchy tune...

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NRF16: Digital Commerce Highs and Lows

by Kirsten Newbold  |  January 22, 2016

Virtual reality apartments, life-sized Wizard of Oz personalized displays and digitally enabled grocery stores all played into my experience at NRF this week. In just over two days of sessions,...

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You can't get there from here, or, Why CRM efforts fail for most companies.

by Michael Maoz  |  January 11, 2016

It's 3:00 AM in Manila City, and you are walking through neighborhoods with names like Bel Air and San Antonio and San Lorenzo. Manila Bay and the Pasig River are...

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Mobile Offline: Back to the Future

by Robert Desisto  |  January 8, 2016

Roughly 3 years ago I started receiving Gartner client inquires about support CRM apps supporting mobile offline mode access for smartphones and tablets. The two most common reasons were mobile salespeople needed access...

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2015 Digital Commerce Holiday Recap

by Jennifer Polk  |  January 7, 2016

There are many digital commerce lessons to be learned from the 2015 holiday season. Here’s a recap of four digital commerce trends and takeaways that marketers across industries can apply to...

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From Junk Mail to Junk Social — When “Measurables” Trump Meaningful Content

by Pete Basiliere  |  January 6, 2016

You’ve seen them — social media ads that have absolutely NOTHING to do with your interests. Useless ads on websites are everywhere online. Even places like Pandora and Facebook, which...

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Goodbye Impulse, Mission Shopping is King

by Robert Hetu  |  December 30, 2015

Changes in shopper behavior are permanently transforming the retail industry.  Of the many drivers of this transformation none has spawned more digital transactions than the specificity of consumer wants.  The ubiquitous...

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Gartner Shares Findings from North Pole Inc. Big Data Assessment

by Doug Laney  |  December 16, 2015

Going into the 2015 holiday season, North Pole Inc. (ticker: XMAS), the leading global distributor of presents to good girls and boys, called upon Gartner to assess and advise on its...

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What marketing and the CIO can learn from Salviati's Map

by Michael Maoz  |  December 2, 2015

Many rainy or freezing cold days as school children in the north, recess would be spent indoors, and during that time one of our teachers decided that a good exercise...

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