Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

Taking a Fresh Look at Beacons

by Bryan Yeager  |  March 24, 2017

Marketers have been excited about using contextual signals like location as an input to deliver relevant experiences to audiences for more than a decade. As my colleague, Charles Golvin, pointed...

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Timing will Make or Break the Success of CSPs in SDN/NFV

by Martina Kurth  |  March 20, 2017

The proliferation of SDN/NFV will change the DNA of CSPs. As CSPs move away from traditional network to cloud-based service delivery operations, this will fundamentally change the way they create,...

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Attributes, My Marketing Buzzword for 2020

by Kirsten Newbold  |  March 16, 2017

Some interesting conversations ensue during SXSW in Austin. Though I didn’t have time to attend much this year, I did meet several interesting folks.  I was talking to a marketer...

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Morphing EDR Market grows to $1.5 billion in 2020

by Avivah Litan  |  March 15, 2017

We just completed our Forecast for the EDR market (see Forecast Snapshot: Endpoint Detection and Response, Worldwide, 2017) and are forecasting a 45.3% CAGR from 2015 through 2020, dwarfing the...

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FLASHBACK: Is All This Hype Really Necessary?

by Tom Austin  |  March 13, 2017

At Gartner, we have started working on our 2017 Hype Cycle work in anticipation of publishing results early in the third quarter. Recently, I found research we published in 10...

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UEBA and DLP markets Discover Time-Tested “Risk Based” Authentication

by Avivah Litan  |  March 13, 2017

Security vendors and their customers are starting to adopt continuous time tested risk assessment techniques that raise the bar for malicious actors. Of late, some security vendors and enterprise users...

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People aren't rational. Get used to it (or not, depending on your own confirmation bias.)

by Tom Austin  |  March 12, 2017

Cool article, well written http://www.newyorker.com/magazine/2017/02/27/why-facts-dont-change-our-minds  A rational discussion of how irrational people really are -- in many cases, on all sides of the political divides. Which is one reason why I...

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Gartner Data and Analytics Summit Texas, US, March 6 2017 – Day 4 – In the Mind of an Analyst

by Andrew White  |  March 9, 2017

Remarkable!  Woke up tired (and virtually no voice left) and Mused before I had my coffee.  Check out today's mind mess.  I used a new program I had not used...

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Welcoming Security and Risk to the Digital Ecosystem

by Sam Olyaei  |  March 9, 2017

Gartner's 2017 CIO Agenda shows more and more enterprises joining digital ecosystems as digitization initiatives mature. Top performing organizations especially, separate themselves from the rest of the pack by emphasizing leadership,...

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Gartner Data and Analytics Summit Texas, US, March 6 2017 - Day 1 - In the Mind of an Analyst

by Andrew White  |  March 6, 2017

Moments away from the kick off of the event with our Keynote.... Back to Musing - see how my brain is working this morning.  I have to admit though I...

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