Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

Upon Exiting Stage Left: Jennifer Beck's Advice to Marketers

by Pete Basiliere  |  March 31, 2015

Sound parting advice for marketers from Jennifer Beck, Gartner VP, Distinguished Analyst and Research Fellow Emeritus on her retirement. Take a few minutes to think about it. In Jennifer's words: I...

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For Retail Vanilla is the New Favorite Flavor

by Robert Hetu  |  March 30, 2015

Retailers presenting at a vendor hosted conference last week used the term “vanilla” as a positive or aspirational term when describing their technology implementations and/or implementation plans. I find this...

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Expansion Into USA Hides The Lack Of A Local Marketing Strategy For Technology Providers Serving The Indian Market

by Rajesh Kandaswamy  |  March 27, 2015

Recently, I visited India to host briefings in New Delhi, Mumbai and Bangalore. I had a chance to meet many technology services providers who serve the banking and securities industry....

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Return of the Data Scientist

by Svetlana Sicular  |  March 27, 2015

I am convinced, data science was not born in 2008 — it’s just the term “data scientist” which has been coined that year.  I wrote a blog post Data Scientist...

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Who do you compete with? The answer is not obvious.

by Pete Basiliere  |  March 27, 2015

Actually, your competition may have nothing to do with your business. Your competition are the disrupters: new technologies that come racing around the curve at you, the entrants that challenge...

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Does B2B Sales Have a Seat at the Customer Experience Table?

by Tad Travis  |  March 26, 2015

This is an intentionally provocative question.  At first glance, it may seem that the answer is an obvious, sarcastic "well, yes of course they do."  But for all the recent focus...

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Bringing in the Science

by Cameron Haight  |  March 25, 2015

Recently I was made aware of a change in jobs by someone I know within the industry and have great respect for - Nicole Forsgren. Formerly a professor of MIS...

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Three D’s of Technology Evolution

by Danny Brian  |  March 24, 2015

Throughout the history of technology, inventions that became foundational exhibited several attributes. Typically, these attributes became clear only after many steps or phases in their innovation, providing something of a...

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The Hard Work of Getting Better Insights from Social and Mobile Investments: Why You Need to Do it Now

by Julie Hopkins  |  March 24, 2015

Ask anyone on the Gartner for Marketing Leaders team, and they’ll tell you the last few weeks have been a production blitz. We’re all putting finishing touches on our conference...

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Microsoft's Spartan browser - not just for consumers

by David M  |  March 23, 2015

Spartan is Microsoft's next generation modern browser. It can be thought of as an evolution of the universal app metro IE browser that shipped with windows 8, alongside the desktop...

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