Gartner Blog Network

Category: 'uncategorized' Blog Posts

from the Gartner Blog Network

Gartner Releases the 2017 Magic Quadrant and Critical Capabilities for Sales Performance Management

by Tad Travis  |  March 29, 2017

Colleague Melissa Hilbert and I are pleased to announce the latest version of the Magic Quadrant for Sales Performance Management.  For those not familiar with this Magic Quadrant, it is an...

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MasterCard acquires NuData Security on the heels of Amex and Visa security technology acquisitions

by Avivah Litan  |  March 29, 2017

MasterCard joins the other two dominant card brands in announcing an acquisition of a fraud mitigation technology company. MasterCard announced today their acquisition of Nudata Security, an ecommerce and online...

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by Frank Buytendijk  |  March 29, 2017

Think of everything you read and heard about the digitalization of business, digital strategies and digital platforms this week or this month, and put it aside. There is a much...

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How to make Russian Hacker Attribution useful to Active Defense

by Avivah Litan  |  March 28, 2017

The recent DOJ indictment of four Russian criminals who broke into Yahoo!’s customer data and stole over a half billion sensitive records was significant for many reasons ( see U.S....

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Taking a Fresh Look at Beacons

by Bryan Yeager  |  March 24, 2017

Marketers have been excited about using contextual signals like location as an input to deliver relevant experiences to audiences for more than a decade. As my colleague, Charles Golvin, pointed...

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Thinking Beyond the Cloud with Digital Applications

by Steve Crawford  |  March 21, 2017

Digital applications create the software foundation on which enterprise organizations' digital business models are being built.  In the report, "Market Insight: Thinking Beyond the Cloud — Defining Digital Applications," Gartner defines a Reference...

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Timing will Make or Break the Success of CSPs in SDN/NFV

by Martina Kurth  |  March 20, 2017

The proliferation of SDN/NFV will change the DNA of CSPs. As CSPs move away from traditional network to cloud-based service delivery operations, this will fundamentally change the way they create,...

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Attributes, My Marketing Buzzword for 2020

by Kirsten Newbold  |  March 16, 2017

Some interesting conversations ensue during SXSW in Austin. Though I didn’t have time to attend much this year, I did meet several interesting folks.  I was talking to a marketer...

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Morphing EDR Market grows to $1.5 billion in 2020

by Avivah Litan  |  March 15, 2017

We just completed our Forecast for the EDR market (see Forecast Snapshot: Endpoint Detection and Response, Worldwide, 2017) and are forecasting a 45.3% CAGR from 2015 through 2020, dwarfing the...

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FLASHBACK: Is All This Hype Really Necessary?

by Tom Austin  |  March 13, 2017

At Gartner, we have started working on our 2017 Hype Cycle work in anticipation of publishing results early in the third quarter. Recently, I found research we published in 10...

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