Gartner Blog Network

Category: 'strategy' Blog Posts

from the Gartner Blog Network

10 Things to Look for Before You Post or Share Social Marketing Content

by Jennifer Polk  |  April 15, 2014

It’s was a busy Monday in social media,  especially for brands like American Airlines who faced a Twitter threat from a teen and US Airways who committed a social marketing...

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The Media, the Medium and Visual Storytelling: What Digital Marketers Can Learn from Beyonce

by Jennifer Polk  |  December 16, 2013

Perhaps one of the best examples of the shift to a consumer-led buying experience can be seen in the media industry. Artists labor to create. Labels and studios invest millions...

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Danger: Long Term Planning Ahead

by Jennifer Polk  |  December 9, 2013

"If you don't like change, you're going to like irrelevance even less."  ~ General Eric Shinseki, former U.S. Army Chief of Staff Stand up if you’ve ever been asked to develop...

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Executives need digitally different thinking

by Mark Mcdonald  |  May 14, 2013

Digital technology is on the mind of every executive from Sales and Marketing to IT and Operations.    Executives concentrate many of these thoughts center around issues of responsibility, authority and...

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A late spring and instant summer, the CIO and Digital Technology

by Mark Mcdonald  |  April 29, 2013

I have just come back from a week travelling around Europe and everywhere the story was the same – spring is running a month to a month and a half...

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Playing to Win by AG Lafley -- a book review

by Mark Mcdonald  |  April 15, 2013

Playing to Win is highly recommended as perhaps the first and one of the few books you should ever read about business strategy.  Penned by the former CEO of P&G...

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Chief Digital Officer – who should they report to?

by Mark Mcdonald  |  March 22, 2013

Prior posts have discussed the need for a Chief Digital Officer as well as the different types of Digital Officers.  This post concentrates on the range of possible reporting relationships...

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What I learned at Gartner’s CIO Leadership Forum in Huntington Beach California.

by Mark Mcdonald  |  March 20, 2013

Last week the CIO Leadership Forum landed in London at Heathrow Terminal 5 where more than 250 CIOs shared their experiences, ideas and concerns.  This week Huntington Beach California, outside...

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Chief Digital Officer, What type does your organization need?

by Mark Mcdonald  |  March 12, 2013

Everyone is talking about the need for a chief digital officer (CDO).  The CDO role has come into fashion as a demonstrable sign that your organization is serious about digital...

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A New Federalism for Technology – a model made for a world demanding global growth and control

by Mark Mcdonald  |  February 25, 2013

Strategy connects with structure and structure influences strategy.  The relationship between the two drives organizations to re-align, re-distribute and re-organize, all except for IT.  According to the 2013 Gartner CIO...

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