Gartner Blog Network

Category: 'strategic-planning' Blog Posts

from the Gartner Blog Network

Digital Humanism and the Necker Cube.

by Michael Maoz  |  March 4, 2015

Everyone who has had a bad fever, sat at a Department of Motor Vehicles, dropped acid, or owned a pet knows that ‘reality’ is a very relative and porous term....

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All of the marketing offers that never came, and some that did….

by Michael Maoz  |  January 23, 2015

Absorb the lesson of the Theseus Ship and you have all of the tools to advise the Marketing team when they ask IT help to create great customer experiences. None...

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Customer Service is the God Particle.

by Michael Maoz  |  January 13, 2015

The official 2015 Customer Engagement Center Magic Quadrant kicks off in another week, though it is more de jure than de facto, as it a living creature that updates from...

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CIOs can be supply specialists or maestros of innovation. Who are you?

by Michael Maoz  |  January 8, 2015

In the military, one of the more interesting jobs is the supply specialist who keeps the armory and warehouses stocked. These wonderful folks, usually infectiously enthusiastic and salty of tongue, are...

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Why data mining resembles handing a child a scalpel.

by Michael Maoz  |  January 6, 2015

One of the recurring jokes that gets a laugh regardless of the times heard is from George Carlin: "I put a dollar in a change machine. Nothing changed." With advanced...

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Why didn't you say that in the first place? The CIO needs Google Translate for CRM.

by Michael Maoz  |  December 10, 2014

My colleagues and I just released a new piece of research that we titled, "Nine CRM Projects to do Right Now for Customer Service (if you are a Gartner client...

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The CIO's choice between bandwagon and band leader for CRM

by Michael Maoz  |  December 1, 2014

The IT world is curious in that the farther one gets from core technology projects the closer one gets to value. CRM business applications are similar – it is often...

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Siddartha CIOs, looking to exit the walled garden of Customer Experience

by Michael Maoz  |  November 4, 2014

Just about every student in the 1960s and 1970s in the Western world was exposed to Herman Hesse's short novel, Siddartha. Everyone, it would seem, except future CIOs. But it...

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The CIO, a VP Marketing and a customer walk into a bar....

by Michael Maoz  |  October 5, 2014

Consumers are often frustrated for reasons that the CIO can neither see nor understand. Our consumers are frustrated for reasons that the VP of Marketing cannot see nor understand. If...

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I Know What You’ll Do Next Summer: Why Marketers Must Embrace Predictive Analytics

by Andrew Frank  |  October 2, 2014

We’ve all met a few: the master sales person. Armed with the same product and the same audience, these people outsell their peers by orders of magnitude. Clearly, personality and...

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