Gartner Blog Network

Category: 'social-organization' Blog Posts

from the Gartner Blog Network

Social media versus knowledge management

by Mark Mcdonald  |  May 9, 2013

What's the difference between the two? On the surface they sound very similar, particularly for someone who had had experience with knowledge management.  Both involve people using technology to access...

Read more »

The Decision Makers: A book review

by Mark Mcdonald  |  March 27, 2013

Business books normally concentrate on clarity, being concise and providing case studies.  The business novel, one that puts ideas into the context of a plot, are rare and too often...

Read more »

What does it take for Executives to get behind social media?

by Mark Mcdonald  |  December 3, 2012

“Why would I allow the inmates to run the facility?” was the response I received from one executive while discussing social media.  While this reaction is a bit blunt, its...

Read more »

Beyond Social Media Marketing, Part 3

by Mark Mcdonald  |  November 30, 2012

In two prior posts, Part 1 and Part 2, I discussed the role of social media beyond its application in marketing.  This third installment connects some thinking on how social...

Read more »

A Social Organization means business

by Mark Mcdonald  |  November 13, 2012

A few people have asked me about the applicability of the social organization to business.  They are of the opinion that anything with the moniker 'social' is associated with societal...

Read more »

Beyond Social Media Marketing, Part 2

by Mark Mcdonald  |  September 13, 2012

A prior post on this blog sought to make the case that its time to think about social media marketing beyond ideas of generating attention or likes.  This posts introduces...

Read more »

Beyond social media marketing, Part 1

by Mark Mcdonald  |  September 10, 2012

Social media and marketing gets all the attention.  Ask business leaders about social media and often they will speak about its use at a technology for customer communications, marketing and...

Read more »

Olympics 2.0 or the social games

by Mark Mcdonald  |  July 27, 2012

Tomorrow the 30th Olympiad begins in London. These are the ‘triple X’ games. They could also be called Olympics 2.0 given the enhanced use of social media by everyone and...

Read more »

Frustrated by chain email? You just found an opportunity for social media collaboration.

by Mark Mcdonald  |  July 23, 2012

Chain email, we get them, sometimes we even add them but we are all confounded as they clog up our accounts.  Recently my email account has been bombarded with several...

Read more »

Executives should leverage relationships not authority when participating in social media

by Mark Mcdonald  |  June 18, 2012

What is the role of senior executives in social media?  It's a question that many ask as Anthony Bradley and myself have talked to then about our book, The Social...

Read more »