Gartner Blog Network

Category: 'social-media' Blog Posts

from the Gartner Blog Network

Social Commerce a Winner for Some Multichannel Retailers

by Robert Hetu  |  September 20, 2016

Social media is one of five technologies comprising a digital business platform. Its influence on shopper behavior continues to evolve. While some multichannel retailers are learning to navigate the ever-changing...

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What's New on Gartner's Hype Cycle for Risk Management Solutions, 2016

by John Wheeler  |  July 13, 2016

I'm pleased to announce the publication of Gartner's very first Hype Cycle for Risk Management Solutions and it marks a significant evolution in our research agenda. Formerly known as the Hype...

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2016 Retail Research Recap

by Robert Hetu  |  July 12, 2016

Gartner's research for the retail industry crosses all major key initiatives. [caption id="attachment_773" align="aligncenter" width="500"] Gartner 2016[/caption] Retail trends and technologies: Hype Cycle for Retail Technologies 2016 Forces not unlike wind,...

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Why The Acquisition of LinkedIn Annoys LinkedIn Users

by Jenny Sussin  |  June 15, 2016

Your data is for sale. It's something we've all known for a while now but $26.2 billion later the conversation has been reignited, if not a bit buried, in the...

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Microsoft Links Into a Treasure Trove of Information

by Doug Laney  |  June 14, 2016

Contributing Gartner analysts: Merv Adrian and Jenny Sussin Throughout the day yesterday we listened to financial and market analysts speculate about the announced acquisition of LinkedIn by Microsoft. Their ruminations...

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Who Ruined Social Media?

by Jenny Sussin  |  April 28, 2016

Someone asked me about Twitter's stock price the other day to which I replied: I know nothing of stocks, but I'll happily tell you who I think is ruining it...

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How Poor Social Media Risk Management Can Lead to Customer Disloyalty

by John Wheeler  |  April 16, 2016

Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire as a result of poor...

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Microsoft release Tay onto the world and...

by Jonathan Care  |  March 24, 2016

Microsoft released Tay (a narrow scope A.I. with the interactional profile of a 14 year old teenager) yesterday, and today took it off-line in a flurry of press complaints that...

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The Disappointment of Social Sentiment Analysis

by Jenny Sussin  |  February 26, 2016

This blog post also appears on LinkedIn. For years - clients have been calling us about social analytics and for years their excitement had been rooted in a particular type...

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Goodbye Impulse, Mission Shopping is King

by Robert Hetu  |  December 30, 2015

Changes in shopper behavior are permanently transforming the retail industry.  Of the many drivers of this transformation none has spawned more digital transactions than the specificity of consumer wants.  The ubiquitous...

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