Gartner Blog Network

Category: 'social-media' Blog Posts

from the Gartner Blog Network

Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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Wading In the Trough of Disillusionment: Social for CRM

by Jenny Sussin  |  January 30, 2015

If you're looking to listen to some music appropriate for the reading of this post, just hit play and begin your read. https://www.youtube.com/watch?v=rId6PKlDXeU     Welcome to the trough of...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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Finally, Facebook at Work

by Jeffrey Mann  |  January 14, 2015

Over the last several years, I have done many inquiries which are some variation of "How do we get Facebook for use internally?" or "When will Facebook issue a version...

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The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

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Social Media Metrics: 101

by Jenny Sussin  |  October 7, 2014

A wise woman once told me never to mistake activity for achievement and while I heard her, I never really understood her before I came to work for Gartner.  ...

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Where has all the Social gone?

by Carol Rozwell  |  August 7, 2014

Do you wonder where all the interest in social went? Once the hottest trend since sliced bread, interest in social definitely dissipated. Based on my client conversations and research, I...

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Orkut's Retirement Overshadowed by Cupcakes and Soccer

by Jenny Sussin  |  July 9, 2014

When I was a wee intern, building out social media pages for the products and campaigns I supported without rhyme or reason, I built an Orkut page for both myself...

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If Social Networks Were N'Sync

by Jenny Sussin  |  May 8, 2014

It's somewhat obvious that not all of today's social networks, or yesterday's for that matter, are going to make it in the biz, so in today's post, I want us...

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The delicate balance between knowledge sharing and rules

by Carol Rozwell  |  May 1, 2014

One of the tenets of KM initiatives that rings true based on my experience is that knowledge sharing is a voluntary activity. In contrast to previous deployments of enterprise wide...

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