Gartner Blog Network

Category: 'social-media' Blog Posts

from the Gartner Blog Network

Who Ruined Social Media?

by Jenny Sussin  |  April 28, 2016

Someone asked me about Twitter's stock price the other day to which I replied: I know nothing of stocks, but I'll happily tell you who I think is ruining it...

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How Poor Social Media Risk Management Can Lead to Customer Disloyalty

by John Wheeler  |  April 16, 2016

Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire as a result of poor...

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Microsoft release Tay onto the world and...

by Jonathan Care  |  March 24, 2016

Microsoft released Tay (a narrow scope A.I. with the interactional profile of a 14 year old teenager) yesterday, and today took it off-line in a flurry of press complaints that...

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The Disappointment of Social Sentiment Analysis

by Jenny Sussin  |  February 26, 2016

This blog post also appears on LinkedIn. For years - clients have been calling us about social analytics and for years their excitement had been rooted in a particular type...

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Goodbye Impulse, Mission Shopping is King

by Robert Hetu  |  December 30, 2015

Changes in shopper behavior are permanently transforming the retail industry.  Of the many drivers of this transformation none has spawned more digital transactions than the specificity of consumer wants.  The ubiquitous...

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The ROI of Social Media: Still a Lack of Measurement

by Jenny Sussin  |  November 23, 2015

Guys, seriously? I've been conducting a lot of reference checks of late, searching through the case studies of vendors in the space, and talking to Gartner clients about what it...

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Social Media in Your Customer Journey

by Jenny Sussin  |  October 12, 2015

Coming off of Gartner's US Symposium, I am adding my notes from the 40+ client 1:1 meetings I had into the system and seeing a pattern in the conversations I...

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Inside the Digital Business: paved roads, good intentions, IoT, and Analytics

by Jack Santos  |  August 26, 2015

As the Digital Business takes off, we often focus on external business opportunities - new revenue, new products, and new markets.  But what about internal organizational efficiency?  An article about using...

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Facebook Friends Aren't Real Friends

by Jenny Sussin  |  August 24, 2015

I've read articles in the past about how people only share the "cool" things they do on social media and it leaves the rest of us with either envy or...

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Cool Vendors in Retail 2015

by Robert Hetu  |  April 8, 2015

These Cool Vendors focus on maintaining and growing revenue from customers through a better understanding of how they want to shop across channels and brands. Technologies in this research help...

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