Gartner Blog Network

Category: 'social-media' Blog Posts

from the Gartner Blog Network

Social Media Monitoring - Or Is It Surveillance?

by Jenny Sussin  |  October 17, 2016

Over the last week, there have been a series of articles dumping on one particular social media monitoring application that was allegedly using an unethical value proposition to market its...

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Social Commerce a Winner for Some Multichannel Retailers

by Robert Hetu  |  September 20, 2016

Social media is one of five technologies comprising a digital business platform. Its influence on shopper behavior continues to evolve. While some multichannel retailers are learning to navigate the ever-changing...

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What's New on Gartner's Hype Cycle for Risk Management Solutions, 2016

by John Wheeler  |  July 13, 2016

I'm pleased to announce the publication of Gartner's very first Hype Cycle for Risk Management Solutions and it marks a significant evolution in our research agenda. Formerly known as the Hype...

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2016 Retail Research Recap

by Robert Hetu  |  July 12, 2016

Gartner's research for the retail industry crosses all major key initiatives. [caption id="attachment_773" align="aligncenter" width="500"] Gartner 2016[/caption] Retail trends and technologies: Hype Cycle for Retail Technologies 2016 Forces not unlike wind,...

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Why The Acquisition of LinkedIn Annoys LinkedIn Users

by Jenny Sussin  |  June 15, 2016

Your data is for sale. It's something we've all known for a while now but $26.2 billion later the conversation has been reignited, if not a bit buried, in the...

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Microsoft Links Into a Treasure Trove of Information

by Doug Laney  |  June 14, 2016

Contributing Gartner analysts: Merv Adrian and Jenny Sussin Throughout the day yesterday we listened to financial and market analysts speculate about the announced acquisition of LinkedIn by Microsoft. Their ruminations...

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Who Ruined Social Media?

by Jenny Sussin  |  April 28, 2016

Someone asked me about Twitter's stock price the other day to which I replied: I know nothing of stocks, but I'll happily tell you who I think is ruining it...

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How Poor Social Media Risk Management Can Lead to Customer Disloyalty

by John Wheeler  |  April 16, 2016

Use of social media to build customer loyalty is a common strategy for major corporations today. However, it is a strategy that can quickly backfire as a result of poor...

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Microsoft release Tay onto the world and...

by Jonathan Care  |  March 24, 2016

Microsoft released Tay (a narrow scope A.I. with the interactional profile of a 14 year old teenager) yesterday, and today took it off-line in a flurry of press complaints that...

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The Disappointment of Social Sentiment Analysis

by Jenny Sussin  |  February 26, 2016

This blog post also appears on LinkedIn. For years - clients have been calling us about social analytics and for years their excitement had been rooted in a particular type...

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