Gartner Blog Network

Category: 'social-media' Blog Posts

from the Gartner Blog Network

Inside the Digital Business: paved roads, good intentions, IoT, and Analytics

by Jack Santos  |  August 26, 2015

As the Digital Business takes off, we often focus on external business opportunities - new revenue, new products, and new markets.  But what about internal organizational efficiency?  An article about using...

Read more »

Facebook Friends Aren't Real Friends

by Jenny Sussin  |  August 24, 2015

I've read articles in the past about how people only share the "cool" things they do on social media and it leaves the rest of us with either envy or...

Read more »

Cool Vendors in Retail 2015

by Robert Hetu  |  April 8, 2015

These Cool Vendors focus on maintaining and growing revenue from customers through a better understanding of how they want to shop across channels and brands. Technologies in this research help...

Read more »

Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

Read more »

Wading In the Trough of Disillusionment: Social for CRM

by Jenny Sussin  |  January 30, 2015

If you're looking to listen to some music appropriate for the reading of this post, just hit play and begin your read.     Welcome to the trough of...

Read more »

So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

Read more »

Finally, Facebook at Work

by Jeffrey Mann  |  January 14, 2015

Over the last several years, I have done many inquiries which are some variation of "How do we get Facebook for use internally?" or "When will Facebook issue a version...

Read more »

The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

Read more »

Social Media Metrics: 101

by Jenny Sussin  |  October 7, 2014

A wise woman once told me never to mistake activity for achievement and while I heard her, I never really understood her before I came to work for Gartner.  ...

Read more »

New Research on Personalization Highlights the Challenges

by Robert Hetu  |  September 24, 2014

Gartner retail research findings indicate less than 10% of Tier 1 retailers believe they are highly effective at personalization and nearly one-third report having limited or no capability to support...

Read more »