Gartner Blog Network

Category: 'sales-effectiveness' Blog Posts

from the Gartner Blog Network

Benefits and Value Statements: Not the Same Thing

by David Yockelson  |  February 17, 2017

When tech providers create their messaging, thereĀ are often the inevitable "features vs. benefits" authoring tasksĀ in which product or content marketers attempt to wrest IT or business benefits from sets of...

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