Gartner Blog Network

Category: 'marketing-metrics' Blog Posts

from the Gartner Blog Network

Cool Vendors In Tech Go-to-Market, 2017

by Todd Berkowitz  |  May 1, 2017

It's that time of year again! Cool Vendor reports are being released on a near-daily basis. For the third year in a row, my colleagues and I on the Tech...

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Revenue Still Matters More than Leads

by Todd Berkowitz  |  June 17, 2015

As an analyst I wear many hats- sounding board, guru, therapist, visionary, bad cop and voice of reason to name a few. But at the core, my raison d'etre is...

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2015 Cool Vendors in Tech Go-to-Market

by Todd Berkowitz  |  April 14, 2015

You might be asking yourself if you are hallucinating right now because why would the Tech Go-to-Market team produce a Cool Vendor report? Aren't we the team that helps technology...

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Provider Marketers- Take Our Awareness and Lead Gen Effectiveness Survey!

by Todd Berkowitz  |  November 18, 2014

If you are a provider marketer (or know one) that has full or partial responsibility for your company's efforts to raise awareness and generate leads, I'd appreciate it if you...

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Strengthen the Role of Tech Product Marketing to Succeed in a Connected Environment

by Todd Berkowitz  |  October 13, 2014

Back many moons ago, or at least far enough back that I had a lot more hair (and far less gray in it), I began my career in public relations....

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Making Win/Loss Analysis Count

by Todd Berkowitz  |  May 19, 2014

d   I grew up in Denver, Colorado in the 1980s. Denver has always been a football-crazed town, especially when the Broncos were playing well. We had a future NFL...

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Lead Management Vs. MQLs

by Todd Berkowitz  |  January 15, 2014

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