Gartner Blog Network

Category: 'marketing-it' Blog Posts

from the Gartner Blog Network

Architecting for Things As Customers

by Don Scheibenreif  |  April 1, 2016

What happens when internet connected things start taking on the behaviors of human customers? How will your business need to change when things become your customers? As part of Gartner's Special...

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Gearing Up for the Customer360 Summit

by Don Scheibenreif  |  August 11, 2015

In less than four weeks, I will have the privelege of delivering the opening keynote for Gartner's Customer360 Summit at the  Hilton San Diego Bayfront September 9-11. You can find all...

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Five New Rules for Consumer Goods

by Don Scheibenreif  |  March 25, 2015

Technology is accelerating the changing nature of competition and collaboration in the consumer goods (CG) industry. As consumers and retailers get more sophisticated in using technology to leverage their individual...

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CIOs: Build a Great Relationship With Marketing to Drive Digital Leadership

by Don Scheibenreif  |  November 7, 2014

When I joined Gartner four years ago, very few analysts were writing about the relationship between marketing and IT. As a former marketer and now having worked with CIOs and...

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Real-Time Marketing Needs Real Culture Change

by Don Scheibenreif  |  October 23, 2013

As a long-time brand marketer in the consumer goods industry, I was used to developing marketing campaigns, deploying them through traditional media channels, then wait patiently for results. This process...

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Building a Better IT-Marketing Relationship: Findings from Gartner Workshops

by Don Scheibenreif  |  August 19, 2013

When I was a corporate marketer, I never fully appreciated the value that IT brings to both marketing and the enterprise. Like many marketers, I thought of IT as the...

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Travel Notes: Exploring the IT-Marketing Relationship at Gartner’s CIO Leadership Forum

by Don Scheibenreif  |  April 11, 2013

 Recently, I had the privilege of speaking at Gartner’s CIO Leadership Forum in Huntington Beach, CA.  This was my first time attending a CIO-only event as a Gartner analyst and...

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