Gartner Blog Network

Category: 'marketing' Blog Posts

from the Gartner Blog Network

It's all in the data - Well, its classification

by Andrew White  |  August 6, 2015

I was speed last reading Friday's Wall Street Journal.  It was early evening.  I hadn't had time to read the paper at breakfast as I has stayed up the night before...

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Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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A Perfect Quota Killing Sales Machine – Is it Possible?

by Tiffani Bova  |  February 24, 2015

I was in Las Vegas this weekend at a conference and while walking to the convention center at the Mandalay Bay Hotel, I saw this image – while it was...

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Sales Leaders: Invite Marketing to Go On Some Sales Calls in 2015

by Tiffani Bova  |  February 11, 2015

I participated in a Gartner Local Briefing in San Francisco last week with a number of my colleagues. We had about 150 people in attendance from both small and large...

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Wading In the Trough of Disillusionment: Social for CRM

by Jenny Sussin  |  January 30, 2015

If you're looking to listen to some music appropriate for the reading of this post, just hit play and begin your read.     Welcome to the trough of...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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A Mythical Million-Where a Recovering Sales Leader would Spend Extra Marketing Dollars

by Tiffani Bova  |  January 6, 2015

My colleagues, Hank Barnes and Todd Berkowitz , and I came up with an idea for an interesting (we hope!) collection of blog posts to kick off 2015. The three...

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The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

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Social Media Metrics: 101

by Jenny Sussin  |  October 7, 2014

A wise woman once told me never to mistake activity for achievement and while I heard her, I never really understood her before I came to work for Gartner.  ...

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Apple Design - Finally Losing its Edge?

by Andrew White  |  April 21, 2014

I blogged the other day (Apples' Cardinal Sin - A More Complex User Experience) regarding how Apple had committed a cardinal sin.  The vendor had taken what was a simple...

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