Gartner Blog Network

Category: 'marketing' Blog Posts

from the Gartner Blog Network

A Perfect Quota Killing Sales Machine – Is it Possible?

by Tiffani Bova  |  February 24, 2015

I was in Las Vegas this weekend at a conference and while walking to the convention center at the Mandalay Bay Hotel, I saw this image – while it was...

Read more »

Sales Leaders: Invite Marketing to Go On Some Sales Calls in 2015

by Tiffani Bova  |  February 11, 2015

I participated in a Gartner Local Briefing in San Francisco last week with a number of my colleagues. We had about 150 people in attendance from both small and large...

Read more »

So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

Read more »

A Mythical Million-Where a Recovering Sales Leader would Spend Extra Marketing Dollars

by Tiffani Bova  |  January 6, 2015

My colleagues, Hank Barnes and Todd Berkowitz , and I came up with an idea for an interesting (we hope!) collection of blog posts to kick off 2015. The three...

Read more »

The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

Read more »

Social Media Metrics: 101

by Jenny Sussin  |  October 7, 2014

A wise woman once told me never to mistake activity for achievement and while I heard her, I never really understood her before I came to work for Gartner.  ...

Read more »

Apple Design - Finally Losing its Edge?

by Andrew White  |  April 21, 2014

I blogged the other day (Apples' Cardinal Sin - A More Complex User Experience) regarding how Apple had committed a cardinal sin.  The vendor had taken what was a simple...

Read more »

Google Silently Silences Wildfire - Social CRM Pac-man Revisited

by Jenny Sussin  |  March 17, 2014

Pac-man likes to eat dots. It's simple. This is a story I've prefaced before on this blog: A Christmas Tale of Social Media App Acquisition in December of 2013 Pac-man Thinks...

Read more »

Financial Woes at the US Postal Service goes political!

by Andrew White  |  March 5, 2014

Bernie Sanders article in Wednesdays US print edition of the Wall Street Journal (see There's no need to end Saturday mail delivery) does a disservice to the reader, and himself.  He claims...

Read more »

You're Not Alone: The Rule of Three Helps Build Out Your Social Network

by Jenny Sussin  |  January 28, 2014

There are so many things about social media engagement that are deemed to simple to write about anymore. Well ladies and gentlemen, let's get tacky! [caption id="" align="alignnone" width="298"] Tacky,...

Read more »