Gartner Blog Network

Category: 'marketing' Blog Posts

from the Gartner Blog Network

Is marketing passion bringing you too close for comfort?

by Jennifer Polk  |  March 28, 2016

You've put blood, sweat and tears into it, dedicated countless hours to planning and analysis, and passionately persuaded others to get on board. It's your marketing program. Maybe it's the next...

Read more »

The Enemy of a Flawed Business is Great Marketing

by Jennifer Polk  |  October 30, 2015

Most marketers are looking for tips and tricks to make their marketing programs great. But what happens if your marketing is great and your business is only…good? A good business...

Read more »

It's all in the data - Well, its classification

by Andrew White  |  August 6, 2015

I was speed last reading Friday's Wall Street Journal.  It was early evening.  I hadn't had time to read the paper at breakfast as I has stayed up the night before...

Read more »

Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

Read more »

Wading In the Trough of Disillusionment: Social for CRM

by Jenny Sussin  |  January 30, 2015

If you're looking to listen to some music appropriate for the reading of this post, just hit play and begin your read.     Welcome to the trough of...

Read more »

So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

Read more »

The Spam Playground: Twitter, a Consumer's Perspective

by Jenny Sussin  |  October 27, 2014

The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer's perspective is not lost on me....

Read more »

Social Media Metrics: 101

by Jenny Sussin  |  October 7, 2014

A wise woman once told me never to mistake activity for achievement and while I heard her, I never really understood her before I came to work for Gartner.  ...

Read more »

Apple Design - Finally Losing its Edge?

by Andrew White  |  April 21, 2014

I blogged the other day (Apples' Cardinal Sin - A More Complex User Experience) regarding how Apple had committed a cardinal sin.  The vendor had taken what was a simple...

Read more »

Google Silently Silences Wildfire - Social CRM Pac-man Revisited

by Jenny Sussin  |  March 17, 2014

Pac-man likes to eat dots. It's simple. This is a story I've prefaced before on this blog: A Christmas Tale of Social Media App Acquisition in December of 2013 Pac-man Thinks...

Read more »