Gartner Blog Network

Category: 'go-to-market' Blog Posts

from the Gartner Blog Network

Digital Disruption Demands Demystification (Hype Cycle Season)

by Hank Barnes  |  August 22, 2017

Okay, okay, my title is alliteratively overwhelming, but at a time when seemingly every article talks about disruption, it is important to separate hype from reality.   Gartner Hype Cycles...

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Asking Your Customers For Help

by Hank Barnes  |  August 15, 2017

Tech providers need constantly learn and adapt.   Markets are in a constant state of evolution.  Customers don't stand still either, with changing priorities, personnel, and plans.    We operate...

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My Not So Effortless TV Experience

by Hank Barnes  |  August 8, 2017

This is a long and winding story that is most interesting because of my recent post about Account Management, that also resulted in me reading the book, The Effortless Experience....

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Your Most Important Digital Asset Needs The Most Work

by Hank Barnes  |  August 1, 2017

Research by Gartner, including studies that my team has done for the last several years focused on technology buying as well as new studies done by the team at CEB...

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Retention, Growth and CX Expectations

by Hank Barnes  |  July 25, 2017

In today's tech markets, with more and more offerings delivered as a service, the focus is increasingly on retention and growth within existing accounts.   And, they are usually used...

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Four Takeaways From The Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  July 18, 2017

It has been a few weeks since the conference ended.    I again want to thank everyone that joined us in Huntington Beach.  The feedback has been extremely positive, which...

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Women In Sales - A Missed Opportunity?

by Hank Barnes  |  July 11, 2017

Two weeks ago, I spent time at CEB (now Gartner) with a group of sales and marketing thought leaders that participated in the #CEBInfluencers program.   One of the most...

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The Soul of Lean Startup is Not MVP

by Hank Barnes  |  June 27, 2017

Last week, attendees at the Gartner Tech Growth and Innovation Conference had the privilege to listen to a talk by Steve Blank, one of the founders of the Lean Startup...

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Whole-ly Disruption, Amazon! (and Uber, and...)

by David Yockelson  |  June 23, 2017

[Author's note: the title is both a pun about the acquisition and a bit of homage to Adam West, forever my favorite Batman, after his recent passing] I had initially...

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Timing and Choices in Surfing...and Business

by Hank Barnes  |  June 19, 2017

This week, I am in Huntington Beach for the Gartner Tech Growth and Innovation Conference.   Before it started, I had a chance to take a walk early Sunday morning...

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