Gartner Blog Network

Category: 'go-to-market' Blog Posts

from the Gartner Blog Network

Parochial, Me-First Mindsets Stymie Customer Experience

by Hank Barnes  |  March 21, 2017

Recently, I was talking with someone in a sales role for an enterprise company and I got reminded of the important role that people play in customer experience. This person...

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An Over Emphasis on Innovation?

by Hank Barnes  |  March 14, 2017

Technology is all about innovation.  It is almost impossible to find any tech or service provider that does not tout their ability to innovate. Innovation is exciting, new and different....

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Planning Your Schedule to Get the Most From the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  March 7, 2017

Registration is open for the Gartner Tech Growth and Innovation Conference and are coming in at a steady rate.   I'm confident that this year's event will be bigger and...

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Simplification, Complexity, and Complication

by Hank Barnes  |  February 28, 2017

I recently had a conversation with my friend, Dave Brock.  Dave and I connect periodically to exchange ideas and thoughts on what is going on in the world of B2B...

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Presentation Problems - Ending with A Whimper

by Hank Barnes  |  February 21, 2017

Recently, my colleague David Yockelson shared his thoughts on "the best sales deck ever."   That post, as well as several reviews that I have done recently of client, and Gartner...

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Benefits and Value Statements: Not the Same Thing

by David Yockelson  |  February 17, 2017

When tech providers create their messaging, there are often the inevitable "features vs. benefits" authoring tasks in which product or content marketers attempt to wrest IT or business benefits from sets of...

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Broadening Your Perspective By Learning From Others

by Hank Barnes  |  February 14, 2017

Of late, I've been hearing more and more comments from clients and others about wanting to engage with and hear from "people like me."   Emerging Providers don't seem to...

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Comparison Tables from Vendors-Fostering Doubt and Distrust

by Hank Barnes  |  February 7, 2017

If you follow this blog, you know I spend a lot of time talking about the impact of trust on technology buying.     And, today, I'll share one of...

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Digital Transformation Manifesto for Providers

by David Yockelson  |  February 2, 2017

Every major provider thinks they’re the tip of the spear with respect to digital transformation. All providers (product or service) have similar – high level – stories about the importance...

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Agenda is Set - Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  January 31, 2017

After reviewing over 300 session ideas, our team has made the selections for the Gartner Tech Growth and Innovation Conference that will be held June 19-21 in Huntington Beach, California....

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