Gartner Blog Network

Category: 'go-to-market' Blog Posts

from the Gartner Blog Network

Customer Definition May Be More Important Than Category Definition

by Hank Barnes  |  May 23, 2017

For many startups, the nirvana is the creation of a category.  By creating the category, you establish the leadership position in it.   But category creation is not easy.  ...

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To Be Prescriptive, You Have to Diagnose First

by Hank Barnes  |  May 16, 2017

This weekend, my daughter graduated from Med School.  My wife and I are very proud of her and the activities got me thinking about the recent emphasis on prescriptive approaches....

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The Other Side of Status Quo-Your Own

by Hank Barnes  |  May 9, 2017

For vendors, one of the most challenging things for them to overcome with prospective customers is status quo.   I've blogged about no-decisions in the past, but this time I...

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Scenes, Summaries, and Emotional Connections

by Hank Barnes  |  May 2, 2017

This week,  a couple of things caught my eye as I continue to prepare for the Gartner Tech Growth and Innovation Conference and my clinics on positioning and storytelling. First,...

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You Don't Have to Be a Disruptor to Be Disruptive

by David Yockelson  |  April 25, 2017

Nearly every organization is considering or undertaking some form(s) of digital transformation. Nearly every technology and service provider (TSP) is attempting to tailor its offerings to organizations undertaking transformation. [editor's...

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It's Not Your Story

by Hank Barnes  |  April 25, 2017

After my flurry of posts on the Gartner Tech Growth and Innovation Conference last week, I'll keep this one short. When trying to create the story of your product or...

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5 Reasons Why Businesses Introducing IoT-Driven Solutions Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 19, 2017

You are an enterprise in a more traditional, non-technology, segment.   But the Internet of Things is changing everything for you.  You now have introduced (or are planning or considering introducing) new...

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5 Reasons Why Technology Startups Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 18, 2017

You are an innovator.  You’ve created a new technology driven product or service (e.g. software, SaaS, or maybe a new IT service) that you are selling to enterprises (whether they...

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5 Reasons Why Large Technology Firms Should Attend the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 18, 2017

You are a leader in your market—or in many markets – and you have a strong enterprise customer base that has bet many aspects of their business on you.  You...

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3 Reasons to Sponsor the Gartner Tech Growth and Innovation Conference

by Hank Barnes  |  April 17, 2017

If you follow my blog this week, you'll notice a flow of posts (one today, 3 more coming over the next few days) exploring reasons for different type of technology vendors...

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