Gartner Blog Network

Category: 'gamification' Blog Posts

from the Gartner Blog Network

CRM Providers and the Cobbler's Children

by Michael Maoz  |  March 5, 2015

If you are feeling subversive while creating an RFP for a CRM vendor, visit their website and try out the CRM features that are baked into their site. In theory...

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Digital Humanism and the Necker Cube.

by Michael Maoz  |  March 4, 2015

Everyone who has had a bad fever, sat at a Department of Motor Vehicles, dropped acid, or owned a pet knows that ‘reality’ is a very relative and porous term....

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All of the marketing offers that never came, and some that did….

by Michael Maoz  |  January 23, 2015

Absorb the lesson of the Theseus Ship and you have all of the tools to advise the Marketing team when they ask IT help to create great customer experiences. None...

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Why data mining resembles handing a child a scalpel.

by Michael Maoz  |  January 6, 2015

One of the recurring jokes that gets a laugh regardless of the times heard is from George Carlin: "I put a dollar in a change machine. Nothing changed." With advanced...

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Siddartha CIOs, looking to exit the walled garden of Customer Experience

by Michael Maoz  |  November 4, 2014

Just about every student in the 1960s and 1970s in the Western world was exposed to Herman Hesse's short novel, Siddartha. Everyone, it would seem, except future CIOs. But it...

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The Selfie Marshall McLuhan anticipated 50 years ago, but as CIO you might miss.

by Michael Maoz  |  August 25, 2014

Here are five places where anyone could have observed a Selfie being taken or viewed in any major US city this week: Waiting in line at the DMV, driving a...

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Could your customer strategy make you as engaging as Cristiano Ronaldo?

by Michael Maoz  |  June 13, 2014

The digital marketing age that we are in poses more than a small challenge to the enterprise in that we want to be more engaging with fewer - far, far...

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CRM vendor differentiation with the all look just the same

by Michael Maoz  |  April 30, 2014

Listening to clients as they search for the best software solutions struggle with the sameness of description that the software providers use to describe their wares. A refrain from the Pete Seeger...

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What Hemingway would say to the CIO on Customer Engagement

by Michael Maoz  |  April 23, 2014

The IT street beat has been a-drum with talk of data. During client enquiry it is a good habit to ask the folks on the call what their job titles...

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The age of the senses, moving from marketing to service.

by Michael Maoz  |  April 17, 2014

Perhaps less a backlash to the Digital Age than a result of, more companies are latching on to the primal role of the senses in driving the brand. In full...

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