Gartner Blog Network

Category: 'ecommerce' Blog Posts

from the Gartner Blog Network

WhatsApp Removes Wall to Businesses - Businesses Pop Champagne

by Jenny Sussin  |  August 30, 2016

Over the last week or so, there have been a lot of news articles flying around about WhatsApp being open for businesses and businesses are losing their collective minds with...

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2016 Retail Research Recap

by Robert Hetu  |  July 12, 2016

Gartner's research for the retail industry crosses all major key initiatives. [caption id="attachment_773" align="aligncenter" width="500"] Gartner 2016[/caption] Retail trends and technologies: Hype Cycle for Retail Technologies 2016 Forces not unlike wind,...

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Careful Retail Leaders, Financial Analysts are Messing With Your Head

by Robert Hetu  |  May 6, 2016

That financial analysts have ulterior motives is no surprise but we are all going to have to live in the marketplace they are influencing. I wish I could say retail...

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Is Fulfillment The Straw That Breaks the Camel's Back?

by Robert Hetu  |  February 1, 2016

Amazon Prime is marketing genus. Like most of you I have a Prime membership and use it a lot. I mean a lot. While I am a good customer of...

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Why Purchase is Great for HBC

by Robert Hetu  |  January 8, 2016, one of the big names in flash sales, has a great brand and lots of members, although its not clear how many are actual buyers. At $250M this is...

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The Danger of Personalized Offers

by Robert Hetu  |  January 4, 2016

Personalized offers are a tricky thing indeed. Apparently one large retailer determined that I would deeply value Rogaine, since it was included in a set of products within an email...

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Goodbye Impulse, Mission Shopping is King

by Robert Hetu  |  December 30, 2015

Changes in shopper behavior are permanently transforming the retail industry.  Of the many drivers of this transformation none has spawned more digital transactions than the specificity of consumer wants.  The ubiquitous...

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Digital Business Uproots Traditional Retail Revenue Generation

by Robert Hetu  |  December 3, 2015

Gartner published our 2016 Retail Predicts in November, noting that digital business is the future for successful retailers, elevating technological capabilities to parallel traditional business expertise. CIOs must lead the...

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What Napoleon at Austerlitz can teach the CIO about the Customer and CRM.

by Michael Maoz  |  November 24, 2015

Hannibal had Cannae, Napoleon had Austerlitz, and the Customer has you business. Not the CIO, not the heads of Marketing, Digital Commerce, and not your shareholders. Next Wednesday, 2 December...

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Service Matters When Selling To Millennials

by Robert Hetu  |  July 14, 2015

Forever 21 versus a 20 year old college student: A college student purchases a dress from Forever 21 in a size medium using her debit card. After arriving home she decided...

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