Gartner Blog Network

Category: 'ecommerce' Blog Posts

from the Gartner Blog Network

Careful Retail Leaders, Financial Analysts are Messing With Your Head

by Robert Hetu  |  May 6, 2016

That financial analysts have ulterior motives is no surprise but we are all going to have to live in the marketplace they are influencing. I wish I could say retail...

Read more »

Is Fulfillment The Straw That Breaks the Camel's Back?

by Robert Hetu  |  February 1, 2016

Amazon Prime is marketing genus. Like most of you I have a Prime membership and use it a lot. I mean a lot. While I am a good customer of...

Read more »

Why Gilt.com Purchase is Great for HBC

by Robert Hetu  |  January 8, 2016

Gilt.com, one of the big names in flash sales, has a great brand and lots of members, although its not clear how many are actual buyers. At $250M this is...

Read more »

The Danger of Personalized Offers

by Robert Hetu  |  January 4, 2016

Personalized offers are a tricky thing indeed. Apparently one large retailer determined that I would deeply value Rogaine, since it was included in a set of products within an email...

Read more »

Goodbye Impulse, Mission Shopping is King

by Robert Hetu  |  December 30, 2015

Changes in shopper behavior are permanently transforming the retail industry.  Of the many drivers of this transformation none has spawned more digital transactions than the specificity of consumer wants.  The ubiquitous...

Read more »

Digital Business Uproots Traditional Retail Revenue Generation

by Robert Hetu  |  December 3, 2015

Gartner published our 2016 Retail Predicts in November, noting that digital business is the future for successful retailers, elevating technological capabilities to parallel traditional business expertise. CIOs must lead the...

Read more »

What Napoleon at Austerlitz can teach the CIO about the Customer and CRM.

by Michael Maoz  |  November 24, 2015

Hannibal had Cannae, Napoleon had Austerlitz, and the Customer has you business. Not the CIO, not the heads of Marketing, Digital Commerce, and not your shareholders. Next Wednesday, 2 December...

Read more »

Service Matters When Selling To Millennials

by Robert Hetu  |  July 14, 2015

Forever 21 versus a 20 year old college student: A college student purchases a dress from Forever 21 in a size medium using her debit card. After arriving home she decided...

Read more »

Beating the Profits out of Retail

by Robert Hetu  |  July 13, 2015

Frequently I hear discussions around retail that the pricing battles are not a race to the bottom.  When an unprofitable company continues to lead a sector unabated, the erosion of...

Read more »

Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

Read more »