Gartner Blog Network

Category: 'ecommerce' Blog Posts

from the Gartner Blog Network

Service Matters When Selling To Millennials

by Robert Hetu  |  July 14, 2015

Forever 21 versus a 20 year old college student: A college student purchases a dress from Forever 21 in a size medium using her debit card. After arriving home she decided...

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Beating the Profits out of Retail

by Robert Hetu  |  July 13, 2015

Frequently I hear discussions around retail that the pricing battles are not a race to the bottom.  When an unprofitable company continues to lead a sector unabated, the erosion of...

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Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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Wading In the Trough of Disillusionment: Social for CRM

by Jenny Sussin  |  January 30, 2015

If you're looking to listen to some music appropriate for the reading of this post, just hit play and begin your read.     Welcome to the trough of...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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All of the marketing offers that never came, and some that did….

by Michael Maoz  |  January 23, 2015

Absorb the lesson of the Theseus Ship and you have all of the tools to advise the Marketing team when they ask IT help to create great customer experiences. None...

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CIOs can be supply specialists or maestros of innovation. Who are you?

by Michael Maoz  |  January 8, 2015

In the military, one of the more interesting jobs is the supply specialist who keeps the armory and warehouses stocked. These wonderful folks, usually infectiously enthusiastic and salty of tongue, are...

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In Cold Blood: The Murder of Black Friday

by Robert Hetu  |  December 1, 2014

Slowly beaten to death by retailers, black Friday was given a fatal blow by consumers this holiday season. Once a term used to describe the beginning of the period when...

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Trick or Treat for Retailers this Holiday Season?

by Robert Hetu  |  October 31, 2014

I have been writing extensively on the issues around multichannel pricing for a few years now. As we head into this holiday season there is a clear expectation that price...

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A Profit Hiatus; Let’s Create Real Competition in Retail

by Robert Hetu  |  October 27, 2014

I’ve an idea for the financial markets; adopt a profit hiatus for the public retail business sector for an undetermined future time period.  Does this sound silly? Maybe, but that is exactly the environment that...

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