Gartner Blog Network

Category: 'ecommerce' Blog Posts

from the Gartner Blog Network

Five Proof Points that "Social" is More than Digital Marketing

by Jenny Sussin  |  March 20, 2015

As the "digital" bubble gets bigger and the "social" bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference...

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Wading In the Trough of Disillusionment: Social for CRM

by Jenny Sussin  |  January 30, 2015

If you're looking to listen to some music appropriate for the reading of this post, just hit play and begin your read. https://www.youtube.com/watch?v=rId6PKlDXeU     Welcome to the trough of...

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So You're a Leader in Social for CRM? Prove It.

by Jenny Sussin  |  January 23, 2015

Every year, Gartner develops a piece of research called the Top Use Cases and Benefits of Social for CRM. We look at what our clients are doing, and the innovative...

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All of the marketing offers that never came, and some that did….

by Michael Maoz  |  January 23, 2015

Absorb the lesson of the Theseus Ship and you have all of the tools to advise the Marketing team when they ask IT help to create great customer experiences. None...

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CIOs can be supply specialists or maestros of innovation. Who are you?

by Michael Maoz  |  January 8, 2015

In the military, one of the more interesting jobs is the supply specialist who keeps the armory and warehouses stocked. These wonderful folks, usually infectiously enthusiastic and salty of tongue, are...

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A Tale of Two CRMs

by Michael Maoz  |  December 18, 2013

When Dickens opened A Tale of Two Cities with "It was the best of times, it was the worst of times," he could have been speaking about the massive opportunity...

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Getting Beyond "It's all about us" to improve CRM capabilities.

by Michael Maoz  |  September 12, 2013

I am taking an online course with an Indian professor on Web Intelligence that has my head spinning. MapReduce and Hashing Algorithms and Linear Probing are intuitively obvious, but the...

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Video: Getting Ready for Gartner's Customer 360 Event

by Jenny Sussin  |  May 1, 2013

Some of what you can expect from this week's Customer 360 event courtesy of yours truly and Don Scheibenreif (did I spell that right?) http://www.youtube.com/watch?v=SXmKQKDFTf0 #gartnercrm...

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Social Products and Innovative Business Models that the CIO Must Match.

by Michael Maoz  |  April 1, 2013

March Madness for me wasn't watching as Louisville and Michigan blew threw the field, but about creating five conference presentations. Tomorrow starts the Gartner Business Process Management Summit at the...

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Black Friday - Do Your Homework, Check the Reviews Twice

by Jenny Sussin  |  November 15, 2012

The holiday shopping season is upon us with Black Friday descending upon the US next week. In a blaze of glory we wake up at 4 am and run to...

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