Gartner Blog Network

Category: 'directories' Blog Posts

from the Gartner Blog Network

Digital Marketers Must Review The Reviewers

by Allen Weiner  |  September 1, 2012

I am reminded of a conversation with a Yellow Pages provider who bravely began to allow reviews of products and services that were offered by its client base. I also...

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Sensing Sounds Along the Social Superhighway

by Allen Weiner  |  October 22, 2009

Both Google and Microsoft (Bing) have announced plans to add Twitter results (and, in case of Microsoft, Facebook updates) to search results. This is an interesting achievement for sure, but...

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Is The Courier Microsoft's Xbox for the E-Reader Space?

by Allen Weiner  |  September 23, 2009

Word is leaking out (no doubt from Microsoft itself) on the Courier tablet. Looks very cool but it raises more questions that offers answers. If it's the device that supports...

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U.S. Justice Department Sour on Google Book Deal

by Allen Weiner  |  September 21, 2009

The latest installment in the Google-Amazon drama. Continued negotiations to follow."The current settlement proposal would stifle innovation and competition in favor of a monopoly over the access, distribution and pricing...

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Microsoft, Yahoo! Ink Search Deal

by Allen Weiner  |  July 29, 2009

After walking halfway down the aisle with Google in 2008 in a proposed (and then scrapped) search-advertising pact, Yahoo! has inked a 10 year deal in which Microsoft will power...

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Google Enters the EBook Market

by Allen Weiner  |  June 1, 2009

Google’s announcement that it plans to enter the ebook space is hardly a surprise given the search giant indicated such intentions as part of its class action lawsuit settlement with...

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Tell Your Statistics To Shut Up

by Allen Weiner  |  October 30, 2008

I believe that's what Charlie Brown once said to Linus or Lucy, but in this case a new study somewhat contradicts or at least puts into question a YPA survey...

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Yellow and Green and Read All Over

by Allen Weiner  |  October 23, 2008

According to a study by Knowledge Networks on behalf of the Association of Directory Publishers, a significant majority (85%) of the US population has used the printed Yellow Pages in...

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